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10: Converging technologies

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Alpbacher Hauptschule
Breakout / Working Group
english language

 ICT (information and communications technology) is responsible for half of the productivity growth in modern economics, Vivian Reding, EU Commissioner for the Information Society. Is Austria taking advantage of the chances of this growth as an ICT business location or is Austria being overrun by this development?
The information society was envisaged a decade ago but it has not actually appeared. If one looks at technological development today, the use of new technologies and the development of convergence in industries, a fundamental development is suddenly taking place, whose impact on society, industries and location development cannot yet be fully recognized. What is certain is that in our direct environment nothing will remain as it is now or as it was five years ago.

Speakers

Senior Scientist, Interactive Systems Group, Microsoft Research Lab, Cambridge
Founder and Chief Executive Officer, cbased, Vienna Abstract
"Converging Technologies - Der Mensch als analoges Wesen und die digitale Welt"

Policies to bring about the Information Society

The information revolution  a term which by itself deserves critical consideration  has brought about many new technologies and consequently new products. Information technology products seem to increasingly get smaller and more versatile, i.e. they merge functions which were formerly delivered by an array of products. This trend is enabled by the digital coding of information.

Convergence has been a catch phrase in telecommunications for a long time. Not so many years ago convergence between fixed and mobile networks was on top of the agenda. Presently  in contrast to many forecasts  the number of truly convergent telecommunications operators is limited if existent. The now discussed merger between the internet and fixed telecommunications network is driven by the option of using a common protocol (TC/IP) and is more likely to materialise. This holds also for converging products - be it organisers or digital cameras with mobile communications functionality  to name just two examples. Thus convergence is introduced stepwise and usually over a longer period of time than usually expected by analysts.

The success of convergent products is most of all determined in the market. Thus the preferences of consumers, their cultural background, the level of competition and national regulation impact on the diffusion of technologies. A study on the takeoff of 137 new products across ten categories in 16 European countries come up with evidence on this more general phenomena (Tellis, Stremersch, and Yin (2003): large European countries, such as the UK, Germany and France, show early product introductions but late product takeoffs, while Scandinavian countries, such as Sweden and Norway, show relatively late product introductions and early takeoffs. The average time between product introduction on the national market and sales take-off (time-to-takeoff) is found to be around 4 years in Denmark, Norway and Sweden, around 5 years in Finland, Ireland, Belgium, Switzerland and the Netherlands, about 6 years for Austria and Germany, 7 years for Italy, Spain and France and roughly 9 years for the UK, Greece and Portugal. On average, time-to-takeoff in Scandinavian countries (4 years) is only little more than half the duration in Mediterranean countries (7.4 years). Furthermore, time-to-takeoff differs dramatically across product classes. The mean time-to-takeoff is 8 years for white goods (kitchen and laundry appliances) and 2 years for brown goods (entertainment and information products). The authors also look at the economic and cultural factors explaining inter-country differences. Culture partly explains these differences. In particular, the probability of takeoff increases with higher need for achievement and lower uncertainty avoidance. However, economic factors explain little in differences of response time to innovative products.

The ranking of countries according to the  time-to-takeoff strongly correlates with indicators on the evolution of the information society/ICT diffusion across European countries. In a very general assessment the Scandinavian countries are the European leaders in respect to the introduction of ICT technologies, ICT investment and the establishment of the information society. The progress/lead of these countries is also reflected in the political strategies these countries have developed to take up the challenges of the information society. All of them had strategy papers at early stages of this development and thus took an active stance towards these new developments.

The clear identification of leaders among European countries of course indicates that there are some laggards as well. In Europe unfortunately the large countries, i.e. Germany, France, Italy and Spain are amongst those which showed only limited progress towards ICT diffusion and action to establish the information society. The weight of the big countries more than outweighs the achievements of the small frontrunner countries in every indicator on European ICT performance.

The standard situation in Europe is thus marked by substantial heterogeneity across countries. Some of the countries performing at the leading edge while other lag substantial behind. One important task of the European Commission is thus to enforce convergence among European countries, i.e. to have a common legal framework, to communicate best practice, to benchmark national achievements and to coordinate different policy areas. The standard instrument so far was the elaboration of national strategy papers with action lines to promote the information society (eEurope2002 & 2005). Countries usually get access to funds provided by the Commission only if they present strategies at national and regional level as a substantial share of the funds is dispersed through the structural funds and the European Investment Bank.

In the early eEurope strategies the Commission has put a lot of emphasis on the completion of infrastructures  most notably broadband infrastructures  on the adoption of new public services, on the development of a dynamic environment for ebusiness and on a secure information infrastructure. Member countries should be motivated to complete national infrastructures to avoid this form of the  digital divide which is solely based on the non availability of infrastructures.

The latest European strategy  the i2010 initiative  is the first Commission initiative to be adopted under the EU s renewed Lisbon strategy. In the corresponding press release digital convergence was named as a major motivation for this initiative which aims at enhancing investment by providing a coherent regulatory framework for Europe s digital economy that is market-oriented, flexible and future-proof. Furthermore research spending should be focused on key information and communication technologies, such as nanoelectronics.

In its i2010 initiative, the Commission outlines three policy priorities (European Commission, 2005) which take up policy lines in the eEurope strategies but also emphasise new topics. The i2010 initiative attempts:

- to create an open and competitive single market for information society and media services within the EU. To support technological convergence with  policy convergence , the Commission will propose: an efficient spectrum management policy in Europe (2005); a modernisation of the rules on audiovisual media services (end 2005); an updating of the regulatory framework for electronic communications (2006); a strategy for a secure information society (2006); and a comprehensive approach for effective and interoperable digital rights management (2006/2007).

- to increase EU investment in research on information and communication technologies (ICT) by 80%. Europe lags behind in ICT research, investing only ¬ 80 per head as compared to ¬ 350 in Japan and ¬ 400 in the US. i2010 identifies steps to put more into ICT research and get more out of it, e.g. by trans-European demonstrator projects to test out promising research results and by integrating small and medium sized enterprises better in EU research projects.).

- to promote an inclusive European information society. To close the gap between the information society  haves and have nots , the Commission will propose: an Action Plan on e-Government for citizen-centred services (2006); three  quality of life ICT flagship initiatives (technologies for an ageing society, intelligent vehicles that are smarter, safer and cleaner, and digital libraries making multimedia and multilingual European culture available to all (2007); and actions to overcome the geographic and social  digital divide , culminating in a European Initiative on e-Inclusion (2008).

The emphasis placed on policies to foster the information society leads directly to the question if these efforts pay of. Although ICT and related issues are just one dimension in economic policy making they may be of crucial importance for economic growth. In his attempt to explain growth differences among European countries Aiginger (2004) points out that successful countries implemented a policy mix which aims at cost cutting, improving institutions, and investing in future growth. The first two dimension turn out to be preconditions to economic growth while investment in research, education and technology diffusion is the sufficient condition for long-run growth. In terms of ICT or the information society, the returns for economic development may increase more than proportionally with the progress made in the past. It may be the case that parts of the investment in the information society have a similar impact as investments in telecommunications networks: telecommunications infrastructure has a positive impact on economic growth once certain threshold is reached (about equal to fulfilling the universal service obligation). Interestingly, the positive impact of investment in telecommunication is increasing more than proportionally one the threshold is reached.


References:

Aiginger, K., The Three Tier Strategy Followed by Successful European Countries in the 1990s, International Review of Applied Economics, Vol. 18, No.4, 399-422, October 2004

European Commission, i2010 - A European Information Society for growth and employment, press release, 2005, http://europa.eu.int/information_society/eeurope/i2010/index_en.htm

Tellis, G.J., Stremersch S., Yin E., "The international take-off of new products: the role of economics, culture and country innovativeness", Marketing Science 22, 2003, pp. 188-208

Röller, L.-H., Waverman, L, Telecommunications Infrastructure and Economic Development: A Simultaneous Approach, The American Economic Review, 2001, 91(4).
Researcher, Accenture Technology Labs, Sophia Antipolis Abstract
Intelligent Home Services:
Helping Societies Cope with their aging population

1. INTRODUCING ACCENTURE S INTELLIGENT HOME SERVICES INITIATIVE
With the aging population in western countries, the demand for affordable but high-quality healthcare continues to grow. According to the US Department of Health & Human Services (HHS), the retiring baby boomers will require the population of caregivers to more than triple to 6.5 million workers by 2050. This rising demand is placing tremendous economic burden on governments, the private sector, and individuals alike. It also strains the available capacity of skilled care professionals and hospital beds. At the same time, technologies such as PCs and the Internet continue to transform all aspects of human existence, including healthcare. The advent of miniature sensors, wireless networks, and mobile devices is making traditional medical and consumer health devices smaller, smarter, cheaper, easier-to-use, and more ubiquitous. Accenture Technology Labs, the R&D organisation of Accenture has started a research initiative called  Intelligent Home Services, focusing on how these technologies can help the elderly stay at home and delay as much as possible institutionalized care. With this statement:  health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity [2], the World Health Organization defines health as a global condition. Unlike other initiatives, where assessing physical health becomes the main concern, Accenture s Intelligent Home Services [1] address the challenge of improving the elderly life studying how technology can help globally. We look at technology from three perspectives: sensing the older person s environment, enhancing the way they communicate with their external world and supporting their daily activities to help them control their own well-being.
2. SENSING. BACKBONE OF INTELLIGENT HOMES
Sensors are the backbone of any intelligent system. The more a system knows about people s location and activities, the better service it can offer to them. We need as much and as varied information as we can get to build useful reasoning. Natural human activity is complex to analyze automatically. To assess a person s activity we can use complementary sensing methods. Wearable sensors, especially biosensors, have the advantage of continuously measuring parameters directly related to health while allowing for high mobility both inside and outside the home. However, they are often cumbersome to wear because of power requirements and can easily be forgotten. Embedded sensors placed in the environment have the advantage of being passive and transparent to the person. They also have longer durability and can afford higher power consumption. However, they limit the mobility of the person to areas where they are installed.
Accenture s Activity Monitoring prototype [3] is a camera-based tracking that gives accurate information about people s locations in the environment and history of their trajectories. This system permits providing relatives with visual feedback on the elderly daily activity. Specifically, falls are detected and relatives receive an SMS alert with a warning and a picture of the older person after the fall. The elderly could also profit from the visual interface that informs of their daily activity; it could become a simple way to remind them when they did what.
Although camera-based systems are often considered intrusive, their easy management and the peace of mind that they give to relatives compensate for this. The big advantage of this system is that, once the system is deployed, the older person does not need to learn how to interact with it. If the system guarantees some privacy and security, he will be able to act naturally and he will barely feel that the cameras are around him.
The Online Health Services prototype uses physiological sensors to make the human body machine-readable. Instantaneous data give a snapshot of body state, useful for the person, especially if caution is needed in daily exercise or diet (cholesterol, diabetes, & ) Data over time allow predictive health monitoring. Reasoning is based on combination of complementary physiological signs that together may indicate the existence of a problem. A visual representation of the human body showing the person s vital signals plus some clarifying diagrams and overtime graphs ease understanding the physical health state and evolution to not experimented users of the system.
Multimodal, contextual and continuous monitoring gives tools to better assess overall well-being, including the three aspects of health: physical, mental and social.
3. CONNECTING. ENHANCED COMMUNICATIONS
As people get older, they capability to move and act decreases. This influences negatively their social life because they stay home alone for longer periods of time. Often, this situation isolates them and sometimes, this isolation is a cause for potential depression. Lack of communication might lead to fatal consequences because the older person might not know where to look for help when it is needed. Strong communication ties between the elderly and the outside world could prevent problems. Current advanced communication technologies such as email, videophones, videoconference, Internet fail to address the particular social needs of the elderly. To solve this, we propose two communicating interface concepts:
- Interactive Picture: is a direct link that relates the older person to each person or entity he wants to communicate to. Merging all technologies in one object representing the person we want to connect to makes communications fast, intuitive and natural to use. Communications through this object are tailored to the people that will communicate therefore it becomes easy to use. The Interactive Picture prototype is a frame that connects the elderly person with her son (pictured inside the frame) wherever he is. The frame is enabled with different technologies whose use is completely transparent to the older person. She uses traditional means like a pen or her voice to express herself, the Interactive Picture chooses the appropriate communication channel to connect her to her son.
- Connective Tables: are interfaces that build a bridge between technology and people. This is accomplished by embedding the interfaces onto the objects that are relevant to the elderly because, as we get older, we lose our learning ability and the use of regular objects eases learning tasks. Using the Connective Tables prototype, relevant objects located on a table at one end of a remote communication are projected on another table at the other end. With this kind of system, we extend the range of activities that are possible to share beyond what traditional communications offer. This adds richer social aspects, thanks to the object interaction. To study the potential of this technology to help the elderly, we have created a remote scrabble game for our prototype. Other scenarios exist where these tables can be of great help to the elderly like, for instance, getting visual assistance while filling tax forms.
Both technological trends aim at rendering technology intuitive, natural and social to the user.
4. SUPPORTING. LOCATING THE USER IN THE CENTRE
The elderly gain autonomy and independence controlling their own well-being. Context-aware computing encloses technological solutions that provide user support. Within this framework, the user s activity is the centre of attention. Reasoning and reaction focus on the user and are given for the user s profit.
The Online Medicine Cabinet prototype watches the older person activity around his medicine cabinet and assists him daily. It is an integrated home health station that provides everything a person needs for individual healthcare: personalized information, timely reminders about medications and medication compliances, vital sign monitoring, and the convenient but secured access to doctors, hospitals, pharmacies, and other care providers. It is a good example of situated healthcare. Unlike health portal like WebMD [4], which sits somewhere on the Internet far away from their users, the medicine cabinet resides in the everyday space of the patient, i.e., home.
Ancient cultures already knew the mutual influence that body and mind have on each other   [..] mens sana in corpore sano [5]. Certain activities crucial for a healthy life (e.g. diet) are difficult to maintain. Psychological support can help elderly achieve their goals. Computerized persuasion uses technology to encourage people to change their behaviour. It could be integrated into daily life in a form of a  nagging object, a device that  knows the person s behavior with relation to their goals (e.g. number of cigarettes smoked for a person trying to manage their smoking) and that gives the user feedback rewarding positive (fewer cigarettes) and discouraging negative (more cigarettes) behavior. The Persuasive Mirror prototype [6] is an augmented digital mirror using two cameras placed on two sides of the screen. Multimodal activity monitoring, as described earlier, can be used for behavior analysis (we could use shopping bills or RFID/barcode readings to know the person s cigarette consumption, the user can also enter the number of cigarettes manually). The mirror will then give visual feedback on behavior by rendering the person older for negative behavior and younger/healthier looking for positive behavior.
5. CONCLUSIONS
This paper has presented Accenture s Intelligent Home Services. This initiative tackles the challenge of improving the elderly lifestyle at home from a global perspective. It includes improved healthcare by enabling alerts of crisis and emergencies, continuous, contextual, rich data monitoring, activity predictions and long-term trending. It also covers social aspects of the elderly life by alleviating isolation through the integration of ambient communications, natural and easy-to-use interfaces, and the potential for sharing activities and physical experience. Psychological support for their daily life is also possible thanks to context-relevant guidance, daily coaching, and personal compliance check.
Accenture, a global IT services company, is investing in research in this domain because the demographic change is inevitable. It will affect businesses in a variety of ways, through their workforce and clients. Now is the time to think about the implications. We do not have all the answers but we work with our client to look for solutions most adapted to their business. Home care and telecare are examples of drivers that will bring technology into the home. With this infrastructure in place, businesses and governments can offer additional services.
Researchers at Accenture Technology Labs will continue to look for innovative concepts to present through our prototypes. Concepts could become reality for future older people. Prototypes need to be integrated in pilot scenarios to prove their utility. Social science and psychology experts should guide us during this kind of trials. We are interested in building strong collaborations with other members of the Research Community.

REFERENCES
[1] Accenture s Intelligent Home Services Initiative.(2005) http://www.accenture.com/ihs.
[2] World Health Organization. (1948) Constitution. In Basic Documents, World Health Organization, Geneva.
[3] Dahmani, S. (2004) Activity Monitoring. Intelligent Home Services. Accenture technology Labs Intern Report Sept.
[4] WebMD.(2005) Web-based health coaching. Retrieved in 2005 from: http://www.webmd.com/
[5] Iuvenalis, D.I. (60-127) Satire X, 356
[6] Andrés del Valle, A. C. & Opalach A. (2005) The Persuasive Mirror: Computerized Persuasion for Healthy Living. In Proceedings of the 11th International Conference on Human-Computer Interaction (HCI International'05) Las Vegas, July 2005.
Leiter Asset Management, Prokurist Styria Medien AG, Graz
Fachbereichsleiter "Forschung und Wissenstransfer" sowie "internationale Kooperationen", Institut für Jugendkulturforschung und Kulturvermittlung, Wien Abstract
Youth as the drive of new technologies

Young people are always at the leading edge of developments in societies  all over the world. It is always the young generation that tries to overcome or at least adapt established concepts - to be different than the adults. The wish to be different than the generation before should not be seen as a bad will but as a way to establish the own identity. It is important for young people to be different from the parents to develop a self.
Therefor they try to find means to be different to their parents: in their style of clothing, in listening to their kind of music, in performing their own way of living and in using new technologies to a higher degree than the adults.
In using new technoliges they have a big advantage over the older generation  they do not have to  learn to use things different  because they learn it the first time, they are born in a world with technologies and they do not make a difference between old and new because they very often do only know the old one. It was always that way. The youngster were more apt to adjust to new developments. For them the CD was the way to listen to music, they did not have to get used to not listening to LPs. It s no surprise for them that listening to music from the computer is possible, it is no surprise for them that you can find  everything in the www. Their form of using new media, new technolgies, new forms of communcation is surprising for the adults  but not for the youth themselves. They are used to it and therefor they are more apt doing it.
Also in the past young people did manage to use f.e. video recorders quicker than the old generation. But back in the 80ies it was only felt by the people over  let s say  55 that the young knew things better than they themselves did. Today already 35 year olds know that youngster are more talented to set up a computer, to use all features of mobile phones or to find new software for a mobile phone in the inernet.
So we can see a new normality in the useage of new ICT in the young generation  at least in the Western world. Because of this normality the diffusion of new technologies in the whole society is accelerated. Young people are more or less the group of early adopters for new lifestyles and for new technologies. From this group the way how to use new technologies is defined too.
So we have to analyse the forms of usage of the new technologies to see, how they will be used in the near future by the main part of society and find out what can be interesting for the future. If we know more about young people we can also try to give some predictions how things might develop.
The Internet for example is seen by young people as the most important source of information on any kind of topic. Young people are convinced they will be able to find  everything in the web. At he same time they learned through trial and error that not all information can be trusted since they find contradictionary information on the same topic. This is also a big improvement to former forms of media usage, because young people look for information on the topics most interesting for themselves like music, stars, leisure time, sports and they can compare the information  and they like to do so. Therefor information is not always a serious matter for them  it is connected to fun. So the internet is a source for entertainment for young people too. It provides information about entertainment but also entertainment itself. You can watch movies, listen to music, laugh about jokes find new friends, communicate with them. The technology of the internet provides a very important means for young people to communicate to others  chat rooms, news groups, e-mail and ICQ are important ways to get in contact with people you already know or who you just met in the internet. So a new form of communication is brought through the internet and it is completely normal and belongs to the everyday life of young people today to use this form of communication.
The same normality holds for the usage of mobile phones. In Austria 97 % of the young people between 11 and 30 do have a mobile phone. They need it to communicate with their friends. But not only by calling them. They send sms and mms to them. And we can observe that they use it in a much more developed way than adults. If you look at 13 year olds typing an sms and compare this to the speed how a 50 year old is doing the same you will normally observe that the youngsters are by far more apt to do it.
But the youth do use the mobile phone not only for communication  they use it as a watch, a schedule planer, a timetable, as a radio and for games. So the device that was invented as a communication tool if people are not sitting in front of a phone is re-defined by the young users for different ways. And they have the power of definition as users, as consumers!
They also defined computers as devices for gaming because they use it for work and for games. A big line of business developed out of this approach of young people to the computer. If we take a closer look at the usage of computer and video games we find that almost all young people do at least occassionally play games. Certainly the different target groups play different forms of games: ego shooters, adventures, simulations, solitaires or games of skills. They play it alone, together with friends in front of the same computer, with other people connected in LAN-parties or online in the internet. This gives another example for new forms of communication and group building by the means of the internet.
On he other hand  since the adults do not always see all possiblities of new technologies  the older generation very often finds and points out different forms of dangers strongly connected to the usage of new media and new technologies. Very often it is mentioned the danger of addiction to the internet use or to computer games. Normally it is forgotten that addiction to something is only a symptom for something else. Not the new technologies are to blame for addictional behaviour, but other causes in society! The same holds for the pointed out loss of social contacts  for sure it is true that for some people their computer is the only thing they are interested in  but if no computer is here it would be something else. And the new opportunities for communicating with other people may even be a way of breaking the personal inability of getting in contact with others.
With this statement it is not claimed that no dangers exist in the internet. We do know about sites with extreme political content, it is clear that pornography is disseminated through the internet, drugs can be ordered through the net  but all these problems existed in the past too. It was only a little bit more complicated to get into contact with this things. So the degree of the dangers may be higher  but this has be discussed in detail.
One problematic behaviour of young people seems to be originally connected to he internet: copying and disseminating music, movies and software by downloading and using peer-to-peer systems in the internet. Copyright violations existed also in the past, and they were also done by young people. Today with the new technolgies it is only easier. The real problemin downloading is not the damage to the industry by that, but the development of a whole generation of outlaws  because every youngster is doing it. What is needed is new forms of legislation to deal with it: To satisfy the needs of the industry and let the youth use the internet in a legal way and at the same time help them developing a feeling for justice and injustice. We adults have to learn to accept the ways how young people are using things and read their behaviour as an order to change the frame of society and not to hold on traditional ways of seeing things.
With the young people s way of using the ICT not only a new leading edge in the improvement of new technologies but also for the development of society is defined constantly . An adge that is overcome constantly and therefor always building up the next edge.
Head of Safety & Security Department, AIT Austrian Institute of Technology GmbH, Vienna Chair
Telekom Austria AG, Wien Coordination

PhD Richard HARPER

Senior Scientist, Interactive Systems Group, Microsoft Research Lab, Cambridge

 Senior Researcher at Microsoft Research in Cambridge. He has spent twenty years developing tools and techniques for understanding user behaviour in workplaces, mobile settings and the home.
 Prior to joining MSR Richard was director of various technology innovation companies, including The Appliance Studio and Social Shaping Research. In 2000 he was appointed the UK s first Professor or Socio-Digital Systems, at the University of Surrey, England. He completed his Phd at Manchester in 1989, prior to joining Xerox EuroPARC in 1992.
 Amongst his professional activities, Richard is Editor-in-Chief of the Springer-Kluwer series on CSCW, member of the Colleges of Reviewers for the EPSRC and the ESRC, as well as on the editorial board of numerous journals, including Personal Technologies and the Journal of CSCW.

Dr. Hannes LEO

Founder and Chief Executive Officer, cbased, Vienna

1992 Ph.D., Business Economics and Economics of Trade, WU (Vienna University of Economics and Business), Vienna
1990-2007 Researcher, Deputy Director, Austrian Institute of Economic Research, WIFO, Vienna
2008 Director, IZA - Institute for the Study of Labour, Bonn
2008-2012 Director, leoon Consulting, Vienna / Brussels
since 2010 Chief Executive Officer, cbased GmbH, Vienna

M.Sc. Marion MESNAGE

Researcher, Accenture Technology Labs, Sophia Antipolis

 Has been a researcher at Accenture Technology Labs (The technological R&D organization of Accenture) for 5 years. She is graduated from the Ecole Polytechnique in France. Marion conducts applied research projects exploring applications of emerging ICT and their implications on Accenture s Clients. These projects include the development of IT prototypes illustrating concretely these applications.
 
 Relevant projects:
 
 Intelligent Home Services:
 Research Initiative aiming at understanding how Information Technologies can help elderly stay at home
 Study on the general context: problematic and existing products and technology services
 Development of a Intelligent Home Services vision, including 8 prototypes under 3 main applications areas: sensing, connecting, supporting.
 
 Activity Monitoring:
 With cheap sensors such as cameras distributed around the house, and relatively basic intelligence, it is possible to continuously trace the occupants, to understand their actions and derive important information about their health and well-being. This project explores the potential of using camera-based tracking technologies with an older person at home to improve their quality of life and help their family and caregivers provide better care and services.
 
 Connective Tables:
 Because the elderly gradually lose their ability to visit remote places and people, aging populations in western countries will certainly create a strong demand for technologies allowing them to stay in touch with society from their homes in a natural and immersive way. The Connective Tables project is one example of such technologies. It consists of a table augmented with sensory and display capabilities that allows the elderly to participate in social activities as if their remote interlocutors were sitting around the table next to them.

Mag. Hans METZGER

Leiter Asset Management, Prokurist Styria Medien AG, Graz

1976-1981 Studium der Betriebswirtschaft, Graz
1981 Vertriebsleiter, Anzeigenleiter, Marketingleiter, Verlagsleiter bei der Tageszeitung "Kleine Zeitung"
1995 Geschäftsführer der Styria-Druckereien
1998 Geschäftsführer der Styria-Buchhandlungen, Fusion mit Morawa
2001 Beteiligungsmanagement Styria
2004 Geschäftsführer der Tageszeitung "Die Presse", Wien
  und verbundenen Betrieben
seit 2005 Asset Management Styria, Prokura, verschiedene Geschäftsführungen und Aufsichtsratspositionen in Konzern-

MMag. Manfred ZENTNER

Fachbereichsleiter "Forschung und Wissenstransfer" sowie "internationale Kooperationen", Institut für Jugendkulturforschung und Kulturvermittlung, Wien

  Lehramtsstudium in PPP und Mathematik an der philosophischen Fakultät der Universität Wien, Österreich
1984-1989 Studium der Mathematik an der naturwissenschaftlichen Fakultät der Universität Wien, Österreich
1996-1997 Unterrichtspraktikant für Mathematik und Psychologie, Allgemeinbildende Höhere Schule Wien XV
1997-2000 Wissenschaftlicher Mitarbeiter, Österreichisches Institut für Jugendforschung
  freier wissenschaftlicher Projekt-Mitarbeiter, Österreichische Jugend-Wertestudie
2000 Koordination wissenschaftlicher Forschungsprojekte im Österreichischen Institut für Jugendforschung
seit 1999 Leiter qualitative Marktforschung, tfactory Trendagentur GesmbH, Markt- und Meinungsforschung
  Kulturvermittlung
seit 2001 Leitung Seminare / Forschungskooperationen, Jugendkultur.at Institut für Jugendkulturforschung und
seit 2004 "National Correspondent" und damit offizieller Vertreter Österreichs beim "European Youth Research Network"

Dipl.-Ing. Helmut LEOPOLD

Head of Safety & Security Department, AIT Austrian Institute of Technology GmbH, Vienna

1989 Abschluss des Studiums der Informatik als Dipl.-Ing. an der Technischen Universität Wien
1989-1994 Alcatel Austria ELIN Forschungszentrum; Forschungsingenieur auf dem Gebiet der Breitband- und Multimediakommunikation
1994-1998 Alcatel Austria AG; Leiter der Gruppe Breitbandtechnologie und Strategie
1999-2008 In verschiedenen Managementpositionen bei Telekom Austria; In dieser Zeit verantwortete er die Realisierung eines umfassenden Product Life Cycle Prozesses, in dem heute das Gesamtportfolio der Festnetzprodukte der Telekom Austria gesteuert wird.
seit 2009 Head of Safety & Security Department, AIT Austrian Institute of Technology GmbH, Wien

Technology Forum

show timetable

25.08.2005

10:00 - 12:00Technology brunch sponsored by Tiroler ZukunftsstiftungSocial
13:00 - 14:00OpeningPlenary
14:00 - 15:30Our futurePlenary
16:00 - 18:00Location of science and research - a global shift?Plenary
20:00 - 21:00SecurityPlenary
21:30 - 23:45Evening reception sponsored by Alcatel AustriaSocial

26.08.-27.08.2005

Junior AlpbachBreakout

26.08.2005

09:00 - 15:00Working Group 01: Technology and location strategies for enterprisesBreakout
09:00 - 15:00Working Group 02: Electronic carBreakout
09:00 - 15:00Working Group 03: Science of everyday productsBreakout
09:00 - 15:00Working Group 04: Security of energy supplyBreakout
09:00 - 15:00Working Group 05: NanotechnologyBreakout
09:00 - 15:00Working Group 06: From scientific journal to breaking news: science and the mediaBreakout
09:00 - 15:00Working Group 07: Fuel cells and hydrogen - the future of transport?Breakout
09:00 - 15:00Working Group 08: European strategies for international research cooperationBreakout
09:00 - 15:00Working Group 09: Excellence - a question of genderBreakout
09:00 - 15:00Working Group 10: Converging technologiesBreakout
16:00 - 16:45University/industry interaction - The Atlantic picturePlenary
16:45 - 17:30University/industry interaction - The Austrian solutionPlenary
17:30 - 18:00University/industry interaction - Political ConclusionsPlenary
18:00 - 20:00Reception sponsored by Province of Lower AustriaSocial
20:00 - 21:00The science of saving VenicePlenary

27.08.2005

09:00 - 10:30Politics and SciencePlenary
10:30 - 11:30Science at the cutting edgePlenary
12:00 - 12:15Alpbach 2005 - Resumée Junior AlpbachPlenary
12:15 - 13:00Reflections and PerspectivesPlenary
13:00 - 14:30Farewell reception sponsored by Microsoft AustriaSocial