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16: Business Development Based on Design Thinking

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Hauptschule
Breakout / Design Thinking
german language

Sustainable and innovative business development means continuously and systematically looking for new approaches and ways to cope with complex challenges. This requires that the right systems and an authentic culture of continuous change are in place. Design thinking and identity management are increasingly used to promote innovative business development. In this “experience session”, participants will experience the practical use of different formats for business development and will have the opportunity to talk to both experts in design thinking theory and experienced practitioners.

Managing Partner, Brainds, Marken und Design GmbH, Vienna
Head, Customer Experience & Complaints Management, Erste Bank AG, Vienna
Member, designaustria; Founder and Managing Director, tm concepts e.U., Vienna
Executive Director, weissmann service design & business creation, Vienna
Chief Operating Officer, SAP Österreich GmbH, Vienna
University Lecturer; Board Member, designaustria, Vienna

Mag. Oliver HEISS

Managing Partner, Brainds, Marken und Design GmbH, Vienna

Corporate Finance Analyst, HSBC Investmentbank, London M&A Analyst CAIB Investmentbank, Vienna Freelance music and popculture journalist Co-Founder and Head, Marketing Evolver.at Content Agency Degree in Business Administration, Vienna University of Economics and Business Deputy-Head Investor Relations & Corporate Development, Wienerberger AG Senior Brand Consultant, Brainds (formerly Buero 16) Head of Business Development, Brainds
1996
1998-1999
1998-2002
1998-2002
2002
2003-2005
2006-2009
2009-2011

Mag. Cornelia SCHÖBERL-FLOIMAYR

Head, Customer Experience & Complaints Management, Erste Bank AG, Vienna

Studium der Wirtschaftswissenschaften in Linz, Victoria und Kaohshiung Customer Experience Managerin, A1 Telekom Austria AG
1999-2006
2007-2011

DI Michael THUROW

Member, designaustria; Founder and Managing Director, tm concepts e.U., Vienna

Study of Architecture, Graz University of Techonolgy Study of Architecture, UPC Barcelona Project Director, love architecture, Graz Real Estate Branding Consultant, brandfield, Graz Project Director, BEHF architects, Vienna Head of Innovation&Design, Blaha Office, Korneuburg Member of the Board, designaustria, Vienna
1995-2003
1999-2000
2003-2004
2003-2004
2004-2007
2007-2011
2011-2014

Mag. MSc Klaus WEISSMANN

Executive Director, weissmann service design & business creation, Vienna

Academic studies in Political Science and Management, Innsbruck University and George Washington University Member of Staff, Campaigns & Elections Magazine, Sheehan & Associates, Washington DC Member of Staff, Scottish National Party, Edinburgh Traineeship, Federation of Austrian Industries and Member of Staff, Austrian Peoples Party Marketing and PR, Henkel CEE, Vienna PR Consultant, Trimedia Communications Austria, Vienna Director of Project Coordination, Federation of Austrian Industries, Vienna Master in Systemic Coaching, European Systemic Business Academy Partner, Kovar & Köppl, Vienna Art of Hosting & Gamestorming Pracitioner, Hasso Platter School of Design Thinking Potsdam, Schule des Sprechens Lectureships, IMC FH Krems, Danube University Krems, University of Vienna and Innsbruck
  School of Political Management, Innsbruck, Washington DC
1991-1996
1995-1996
1996
1997-1998
1998-1999
1999-2001
2001-2005
2001-2003
2006-2012
2012-2014
2007-2012

Mag. Gerhard ZEINER

Chief Operating Officer, SAP Österreich GmbH, Vienna

 Studium Wirtschaftsinformatik, Universität Wien
 Als COO ist Gerhard Zeiner für die Bereiche Business Development, Pre-Sales, Value Engineering, Operations, University-/School Alliances Qualitäts-Management und Maintenance Sales verantwortlich. Darüber hinaus fungiert er in der Geschäftsführung als Sponsor für die Themen Innovation und CSR. Er startete seine Berufslaufbahn 1989 bei Hewlett Packard Österreich und war dort zuletzt Head of Sales & Marketing im Services Bereich. Von dort führte ihn sein Weg zur CA Leasing, wo er als Leiter von Marketing, Kommunikation und Personalentwicklung unter anderem für den gesamten Marktauftritt des Unternehmens verantwortlich zeichnete und die Fusion mit der BA Leasing begleitete. Seine Karriere bei SAP Österreich startete Gerhard Zeiner schließlich im November 2000 als Manager für Customer Care. Anfang 2004 kam die Verantwortung für den Bereich Solution Marketing dazu. Seit seiner Verantwortung für den Bereich Marketing & Operations im Juli 2006 ist Gerhard Zeiner auch Mitglied der Geschäftsleitung, seit 2007 als COO.

Mag. Markus HANZER

University Lecturer; Board Member, designaustria, Vienna

TV-Designer, ORF - Austrian Broadcasting Corporation, Vienna Head of Design, Munich, Germany Head of Design, ORF - Austrian Broadcasting Corporation, Vienna Creative Director, DMC, Vienna Creative Director, Mira4, Vienna Independent Communication Designer Hochschule für MultiMediaArt, Salzburg Universität für angewandte Kunst, Wien Kunstuniversität Linz
1980-1987
1987-1991
1991-1995
1995-2006
2006-2010
since 2011
since 2004
since 2005
since 2012

Economic Symposium

show timetable

26.08.2014

12:00 - 12:10 Opening Plenary
12:10 - 13:40 New Goals for the Economy Plenary
14:10 - 15:40 The End of Conventional Wisdom Plenary
15:40 - 16:00 Political Corner Plenary
16:30 - 17:30 Umverteile und herrsche. Wem gehört der Wohlstand? Partner
18:00 - 19:30 Learning from the Care Economy Plenary
19:30 - 20:30 Smart Blue Hour Social
20:30 - 21:45 Cello Goes Tango or Cello Goes South America Culture

27.08.2014

06:00 - 06:45 14th management club Business Breakfast “Österreich braucht Europa” Partner
07:00 - 08:10 Global Division of Labour – How Can Europe Prosper? Plenary
09:00 - 11:30 Breakout Session 08: Work to Live, or Live to Work? – Changing Working Environments Breakout
09:00 - 11:30 Breakout Session 07: Re-Industrialisation Breakout
09:00 - 11:30 Breakout Session 02: A New Economic and Competition Model for Europe Breakout
09:00 - 11:30 Breakout Session 10: The Future of Corporate Learning – What Makes Businesses Successful? Breakout
09:00 - 11:30 Breakout Session 06: Clash of Generations – Corporate Cultures Put to the Test by New Working Environments Breakout
09:00 - 11:30 Breakout Session 01: Hayek vs Keynes: The Most Important Liberal Economists Breakout
09:00 - 11:30 Breakout Session 09: Putting User Innovation to Work Breakout
09:00 - 11:30 Breakout Session 05: US Focus Back on Industry – Blessing or Curse for Europe? Breakout
09:00 - 11:30 Breakout Session 03: Critical Success Factors of Entrepreneurial Education Breakout
09:00 - 11:30 Breakout Session 04: Intellectual Property – A System at the Crossroads? Breakout
10:10 - 10:30 Political Corner Plenary
11:30 - 12:30 Lunch Reception Social
12:30 - 15:00 Breakout Session 16: Business Development Based on Design Thinking Breakout
12:30 - 15:00 Breakout Session 17: The Key to Innovation – People, Mindset, Technologies Breakout
12:30 - 15:00 Breakout Session 14: Good Is the Enemy of Great – What Distinguishes Leading Enterprises from Others? Breakout
12:30 - 15:00 Breakout Session 13: Schengen for Data: What Is Necessary, What Is Feasible? Breakout
12:30 - 15:00 Breakout Session 15: Room for Creativity Breakout
12:30 - 15:00 Breakout Session 12: Inequality Before and After the Financial Crisis Breakout
12:30 - 15:00 Breakout Session 20: From Wallet to Smartphone – Challenges and Opportunities of the Digital World of Finance Breakout
12:30 - 15:00 Breakout Session 18: Sharing Economy – Cooperatives in the 21st Century Breakout
12:30 - 15:00 Breakout Session 19: The Economic Future of Europe Breakout
12:30 - 15:00 Breakout Session 11: The EU’s Energy and Climate Policy – A Threat to Our Industries? Breakout
16:00 - 17:30 Peter Drucker Special Lecture: Property or Communities? The Upcoming Challenge for Companies Plenary
19:00 - 20:00 Don’t Mind the Gap Culture
20:00 - 22:00 Magenta Night Social

28.08.2014

06:00 - 07:00 Breakfast Club 01: In Conversation with: Alexa L. Wesner Partner
06:00 - 07:00 Breakfast Club 02: In Conversation with: Franz Fischler Partner
06:30 - 07:00 “Kater” Breakfast Partner
07:00 - 08:00 The Economy According to the Media Plenary
08:00 - 08:30 Cooperation in Europe Plenary
09:00 - 10:20 Europe’s Economy and the Next Generation Plenary
10:20 - 10:30 Closing Plenary
20:00 - 21:30 Brunnhilde – DJanes Night Culture