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Examples of successful lobbying strategies

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Hauptschule
Plenary / Panel
english language

Speakers

Director Economic and Fiscal Affairs, European Association of Craft, Small and Medium-sized Enterprises, Brussels
Consultant, g+ Europe, Brussels
Environment Manager, ORGALIME, The European Engineering Industries Association, Brussels Abstract
From theory to practice:
Examples of successful Orgalime lobbying - the environment case

Key factors for successful lobbying are diverse, and as diversified as Europe and its many regions themselves.

Orgalime, as the voice of Europe s largest industrial sector representing European metalworking industries and manufacturers of mechanical, electrical and electronic equipment at EU level, offers its members a lobbying expertise of more than 50 years. Most prominent and recent examples of lobbying activities  and successes- relate to environment policy issues.

This presentation will outline how the fundamentals of lobbying, i.e.: to talk to the right person with the right message at the right time, have been applied by Orgalime in practice before, during and after the legislative co-decision procedure on the so-called Eco Design of Energy Using Products Directive.

This is a directive that regulators today not only often quote an example of Better Regulation, it is also a sample of many lessons learnt throughout a cumbersome and complex lobbying process on a rather technical and at the same time highly political file. It is also a directive that is of major political relevance today, since it will be instrumental to implement the EU s ambitious climate change and energy policy objectives.

The speaker will not only provide insight views on the association s lobbying techniques, network and alliance building during the development of the Eco Design Directive, but also elaborate on how a European industry association builds up its opinions and lobbying strategies internally- the invisible, though major prerequisite for lobbying success!

Detailed information on Orgalime s environment policy related activities can be found at www.orgalime.org.
Former Head, EU-Office of the Austrian Federal Economic Chamber, Brussels Chair

Mag. Gerhard HUEMER

Director Economic and Fiscal Affairs, European Association of Craft, Small and Medium-sized Enterprises, Brussels

1986 University Linz, Diploma in Economics
1987-1998 Economic Policy Department, Austrian Economic Chamber
1994-1998 Managing Director, Austrian Advisory Council for Economic and Social Affairs
since 1999 Director for Economic and Fiscal Policies and Head of the Study Unit, UEAPME (European Association for Crafts and SMEs), Brussels

Mag. Gregor KREUZHUBER

Consultant, g+ Europe, Brussels

 University degree economic sciences in Vienna and Madrid
 Option trader in London
 Freelance journalist
 Member of Cabinet of EU Commissioner Franz Fischler
 Spokesperson of EU Commissioner Franz Fischler
 Spokesperson of EU Commission Vice President Günter Verheugen
 Senior Partner at g+ europe, Brussels
 
 With his in-depth knowledge of the EU's media and decision-making process, Gregor provides strategic advice for the EU consultancy GPlus Europe to a number of blue-chip companies from the IT, energy and chemicals sector.
 Prior to joining GPlus as a partner in 2006 Gregor spent over ten years in the European Commission as a spokesperson and political adviser to two different Commissioners. His last post was with Commission Vice-President in charge of Enterprise and Industry Günter Verheugen. Prior to this he was the Commission's Spokesman for Agriculture, Rural Development and Fisheries with Commissioner Franz Fischler. He was at the forefront of communicating the Commission's handling of the BSE crisis and was part of the EU's negotiating team at the WTO Summits in Seattle, Doha, Cancun and Geneva.
 During his stint with the European Commission he communicated their position on many of the headline-grabbing pieces of EU legislation, including the EU's new chemicals registration system (REACH), the new legislative framework for the European car industry, the Better Regulation initiative, the reform of farm and fisheries policies, the foot-and-mouth crisis and the Doha Development Round.
 This experience has given him a unique understanding and insight into how high-level policy making works in the EU. His specific areas of expertise are crisis communication and the fields of biotechnology, trade, agriculture, information technology and industry policy.

Mag.iur. Sigrid LINHER-DEUTSCHMANN

Environment Manager, ORGALIME, The European Engineering Industries Association, Brussels

1991-1996 Law Studies/Master degree, Karl-Franzens-University Graz, Specialisation in EU law
1997 European Commission Brussels, Cabinet of Commissioner Martin Bangemann, trainee
1997 University of Graz, Institute for Constitutional Law, Administration Law and Political Science, Assistant
1998-1999 RAG Representation Office Brussels (Energy and Technology Group, Essen/Germany), Adviser on EU affairs
1999-2002 RAG Representation Office Brussels (Energy and Technology Group, Essen/Germany), Head of Office
2002-2004 Orgalime - The European Engineering Industries Association, Adviser on EU Environment Policy Issues
since 2004 Orgalime - The European Engineering Industries Association, Environment Manager

Mag. Barbara SCHENNACH

Former Head, EU-Office of the Austrian Federal Economic Chamber, Brussels

  und Handelspolitik
1998 Eintritt in das EU-Traineeprogramm der Wirtschaftskammer Österreich, Wirtschaftspolitische Abteilung, Abt. für Integrations-
2000 Entsendung an das EU-Büro der Wirtschaftskammer Österreich in Brüssel
2002 Leitung, EU-Büro des Österreichischen Sparkassenverbandes, Brüssel
2003 Stellvertretende Leiterin, EU-Büro der Wirtschaftskammer Österreich
seit 2005 Leiterin, EU-Büro der Wirtschaftskammer Österreich