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Lobbying for Environment, Climate and Energy – Case Studies

Plenary / Panel
english language


Director Industrial Affairs, BUSINESSEUROPE, Brussels Abstract
The revision of the EU Emission Trading Scheme to reduce greenhouse gases from industry is one of the most far-reaching environmental laws the EU has ever passed. It has immense impacts on European industry but also internationally, as similar legislation is currently being debated in places like Washington D.C. or Canberra. It has sparked lobby activities from all kinds of stakeholders  industry, trade unions, environmental NGOs.
BUSINESSEUROPE, representing all industry sectors concerned from all EU Member States, contributes to the decision-making process by:
- Coordinating and sharing information among industrial stakeholders
- Prioritizing and simplifying a very complex issue to reach political decision-makers in the European Parliament and the Council
- Ensuring credibility of industry in the EU institutions and in the media
Representative for EU Affairs, CNC - Communications & Network Consulting AG, Brussels Abstract

Integrated Approach: Origin and Definition
" Road transport is one of the important contributors to man-made GHG emissions
" Car technology (improvements in fuel efficiency) is the most expensive way to reduce GHG emissions
" Society s resources  also for mitigating climate change  are limited
" Integrated Approach: stop regulating vehicle performance only and distribute the responsibility for attaining the real goal on several shoulders according to the principles of cost efficiency, affordability, feasibility and social equity

" EU CO2 Strategy 1995 (Commission): Three pillars: voluntary commitment by car manufacturers, labelling, fiscal measures
" CARS21 (2005):  adoption of a comprehensive strategy to tackle CO2 emissions from motor vehicles involving all relevant stakeholders (i.e. vehicle manufacturers, oil/fuel suppliers, customers, drivers, public authorities, etc.), exploiting the synergies of complementary measures and optimising their respective contributions rather than by focusing on improvements in car technology alone.

INTEGRATED APPROACH as effectively implemented
EU CO2 Strategy 1995:
" Voluntary commitment of car manufacturers (140g CO2/km in 2008): agreed and practically reached (if new legislation and changes in demand are discounted)
" Labelling: still fundamental disagreement between Member States and inside Commision on an efficient way to inform consumers
" Fiscal measures: Commission proposal on introducing an important CO2 element into national car taxation still dead letter in the Council; conflicting signals from divergent national measures

INTEGRATED APPROACH as effectively implemented
CO2 Regulation for Cars (target 120g/km):
" CO2 performance in standard test cycle (130 g/km)
" but also including  Eco-Innovations (up to 7 g/km)
" Regulation of both cars and light commercial vehicles
" Regulations on tyre pressure monitoring devices, rolling resistance of tyres, gearshift indicators, efficiency of air conditioning (5g/km)
" Biofuels (5g/km)
" Eco-driving rejected
" Traffic infrastructure and management not even mentioned

" Long term : inclusion into EU strategy papers (CARS21,  Better Regulation , etc.) PERSUASION WITH OBJECTIVE ARGUMENTS
" Via national governments (Council)
" limited support from industry ministries; great reluctance of environment ministries
" Overshadowed by debate of slope (equally an issue of an  Integrated Approach )
" Via European Parliament
" Similar to situation in Council
" Strong support by Trade Unions but not by environmental NGOs

" There is a strong logical case for the application of an Integrated Approach in the field of environmental policy: what counts is the result and not the way how it is achieved
" Since many years the auto industry is fighting for the application of a truly Integrated Approach
" Achievements so far are limited
" fuels/vehicles
" official standard tests/eco innovations
" No support for inclusion of:
" responsibilities of public authorities
" Contributions that are not directly measurable (e.g. eco-driving)
Consultant, g+ Europe, Brussels Abstract
Climate change has become one of the key issues on the EU level. Emissions trading, energy efficiency, .. the EU has been churning out a number of legislative proposals which directly or indirectly impact on European and global business. As a consequence, the lobbying efforts by companies , industry and environmental associations have heavily increased. But how to lobby effectively? Do you need to be big to influence EU legislation? Or is small beautiful when it comes to make your voice heard? Based on a case study of a company, I would like to discuss do's and don'ts of lobbying on the Brussels scene.
Head, European Commission Representation in Austria, Vienna Chair

Mag. Folker FRANZ

Director Industrial Affairs, BUSINESSEUROPE, Brussels

1993-1998 Studies in Economics, University of Konstanz and Université Paris Dauphine
1998-2002 Consultant, PricewaterhouseCoopers GmbH, Berlin
since 2003 BUSINESSEUROPE, the Confederation of European Business, Brussels
since 2010 Director Industrial Affairs - in charge of EU climate, energy, industrial policies, BUSINESSEUROPE, the Confederation of European Business, Brussels

Dr. Hanns R. GLATZ

Representative for EU Affairs, CNC - Communications & Network Consulting AG, Brussels

 Studied law, politics and economics, University of Vienna
 Doctor of laws, University of Vienna
 MA European Studies, College of Europe in Bruges
1968 Private Office, Austrian Minister of Agriculture, Vienna
1970 Ford Europe, Governmental Affairs Office, Brussels
1979 Secretary General of the CLCA, the EU federation of national motor vehicle manufacturers associations, Brussels
1989-2009 Head, Corporate Representative Office for European Affairs, Daimler-Benz (now Daimler AG), Brussels
since 2010 Head of Brussels Office, CNC - Communications & Network Consulting AG, International


Consultant, g+ Europe, Brussels

 University degree economic sciences in Vienna and Madrid
 Option trader in London
 Freelance journalist
 Member of Cabinet of EU Commissioner Franz Fischler
 Spokesperson of EU Commissioner Franz Fischler
 Spokesperson of EU Commission Vice President Günter Verheugen
 Senior Partner at g+ europe, Brussels
 With his in-depth knowledge of the EU's media and decision-making process, Gregor provides strategic advice for the EU consultancy GPlus Europe to a number of blue-chip companies from the IT, energy and chemicals sector.
 Prior to joining GPlus as a partner in 2006 Gregor spent over ten years in the European Commission as a spokesperson and political adviser to two different Commissioners. His last post was with Commission Vice-President in charge of Enterprise and Industry Günter Verheugen. Prior to this he was the Commission's Spokesman for Agriculture, Rural Development and Fisheries with Commissioner Franz Fischler. He was at the forefront of communicating the Commission's handling of the BSE crisis and was part of the EU's negotiating team at the WTO Summits in Seattle, Doha, Cancun and Geneva.
 During his stint with the European Commission he communicated their position on many of the headline-grabbing pieces of EU legislation, including the EU's new chemicals registration system (REACH), the new legislative framework for the European car industry, the Better Regulation initiative, the reform of farm and fisheries policies, the foot-and-mouth crisis and the Doha Development Round.
 This experience has given him a unique understanding and insight into how high-level policy making works in the EU. His specific areas of expertise are crisis communication and the fields of biotechnology, trade, agriculture, information technology and industry policy.

Mag. Richard KÜHNEL

Head, European Commission Representation in Austria, Vienna

1989-1994 Studium der Rechtswissenschaften, Karl-Franzens-Universität Graz; Auslandssemester in Lyon, Florenz, Princeton
1994-2004 Diplomatischer Dienst, Außenministerium, u. a. in Tokio, New York
2004-2008 Kabinett der Kommissarin für Außenbeziehungen und Europäische Nachbarschaftspolitik Dr. Benita Ferrero-Waldner
seit 2008 Vertreter der Europäischen Kommission in Österreich