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Modernising Communication in Primary Healthcare

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Erwin-Schrödinger-Saal
Plenary / Keynote & Discussion
english language

Modernising communication is one important way to strengthen primary healthcare. But what are the experiences with new models of communication? What are the new communicative roles, and who are the new communication professionals? Which communication technologies are actually useful?

Speakers

Director, Health and Healthcare, RAND Europe, Cambridge Abstract Key Note
There is no shortage of international policy documents highlighting the importance of primary care as core to a high performing health system. The rising burden of chronic diseases in particular emphasises the need for health systems that facilitate the development and implementation of structured approaches to management of these conditions and well-developed primary healthcare has been suggested as key to enhancing coordination and overcoming barriers along the continuum of care. But does the reality match up to the rhetoric? Starfield et al. (2005) have pointed out, '[v]ery few health systems, even those that rate high on primary care, achieve high coordination of care' and this finding was replicated in a recent assessment of primary care in 31 European countries. This presentation will explore how countries in Europe are seeking to enhance the coordination of care to better meet the needs of patients with chronic disabling conditions. It will focus on the challenges countries are facing in doing so and how  communication in its widest sense may be able to help overcome some of these challenges. Communication in this context is conceptualised as consistent messaging that will allow practitioners to translate policy rhetoric into practice. Examples include the creation of incentive systems that encourage rather than discourage coordination, enable multidisciplinary team working, or the active engagement of patients in service design.
Jean Monnet Professor of European Public Health, Maastricht University, Maastricht; President, European Health Forum Gastein
Head, Research of Chronic Conditions and Telemedicine, University of Copenhagen; Chief Physician, Bispebjerg Hospital, Copenhagen
Austrian Federal Minister of Health and Women's Affairs, Vienna
Head, Research Department, NIVEL - Netherlands Institute for Health Services Research, Utrecht
Deputy Director General, Swedish Ministry of Health and Social Affairs, Stockholm
EU Health Policy Expert, Nick Fahy Consulting Ltd., Oxford Chair

Dr. Ellen NOLTE

Director, Health and Healthcare, RAND Europe, Cambridge

1986-1992 Dipl.-Biol (Diplom-Biologin), Faculty of Biology, University of Bielefeld
1993-1996 MPH (Master of Public Health), Bielefeld School of Public Health, University of Bielefeld
1994-1995 Research Assistant, Bielefeld School of Public Health, University of Bielefeld
1996-1997 Research Fellow, Bielefeld School of Public Health, University of Bielefeld
1997-1998 Research Fellow, Federal Institute of Occupational Safety and Health, Berlin
1998-2001 PhD, London School of Hygiene & Tropical Medicine, London
1998-2001 Marie Curie Research Fellow, Health Services Research Unit, Department of Public Health and Policy, London School of Hygiene and Tropical Medicine, London
2001-2009 Senior Lecturer (Lecturer 2002-2004; Research Fellow 2001-2002), Health Services Research Unit, Department of Public Health and Policy, London School of Hygiene and Tropical Medicine, London
2002-2005 Research Officer, European Observatory on Health Systems and Policies, London School of Hygiene and Tropical Medicine (Honorary Senior Researcher since 2005), London
since 2009 present Director Health and Healthcare, RAND Europe, Westbrook Centre, Cambridge

Dr. med. Helmut BRAND

Jean Monnet Professor of European Public Health, Maastricht University, Maastricht; President, European Health Forum Gastein

1978-1984 Study of Medicine (Medical Doctor MD), University of Düsseldorf; University of Zürich
1984 PhD in Medicine, University of Düsseldorf
1985-1987 Clinical training in internal medicine, surgery and psychiatry
1987-1988 Master of Science in Community Medicine, University of London, Faculty of Medicine, London School of Hygiene and Tropical Medicine in cooperation with London School of Economics (LSE)
1988-1993 Social Medicine, Public Health, District Health Authority Minden-Lübbecke
1990 Pilot Study for the Cancer Registry of Lower Saxony, Ministry of Health Lower Saxony
1991 Specialist in Public Health and Social Medicine, Germany
1993-1995 Health Systems Analysis, Cancer Registry, Public Health Reporting, Medical Statistics, Ministry of Health Hamburg
since 1994 Advisor in Public Health and Social Medicine to the European Commission (e.g. DG Sanco, Office of the European Policy Advisors)
since 1995 Projects in the Public Health Programme of the European Union
since 1995 (European) Health Policy, lectures at various Universities and Summer Schools in Europe and the Balkans
1995-2007 Director of the Institute of Public Health, North Rhine Westphalia
1996 Postgraduate Diploma, London School of Hygiene and Tropical Medicine in Community Medicine (DLSHTM)
2006-2008 Leader of the "Health System Working Party" of the Public Health Programme
2007-2008 Managing Director of the Epidemiological Cancer Registry, North Rhine Westphalia
2008 Scientific Director, Institute of Health and Work, North Rhine Westphalia (LIGA)
since 2008 Professor of European Public Health, Maastricht University

MD, Ph.D. Anne FROLICH

Head, Research of Chronic Conditions and Telemedicine, University of Copenhagen; Chief Physician, Bispebjerg Hospital, Copenhagen

2002-2003 Research Fellow at the Care Management Institute, Kaiser Permanente, Oakland. California
2002-2003 Postdoctoral Fellowship in the Health Services Research Training Program Institute for Health Policy Studies and Institute for Healthy Aging, University of California, San Francisco
2003-2012 Senior Consultant, Department of Integrated Care, Bispebjerg University Hospital, Copenhagen
since 2012 Head of Research of Chronic Conditions and Telemedicine, Bispebjerg University Hospital, Copenhagen

Dr. Pamela RENDI-WAGNER

Austrian Federal Minister of Health and Women's Affairs, Vienna

1989-1996 Study of Medicine, Medical University of Vienna
1997-2005 Specialisation in Specific Prophylaxis und Tropical Medicine, London School of Hygiene & Tropical Medicine and Medical University of Vienna
2008 D.M. Thesis (Habilitation) for Specific Prophylaxis and Tropical Hygiene, Medical University of Vienna
2008-2012 Visiting Professor, School of Public Health, Tel Aviv University
2011-2017 Director-General of Public Health and Chief Medical Officer, Austrian Ministry of Health, Vienna
since 2011 Head, Multisectoral Process of National Health Targets
since 2012 Visiting Professor, Center for Public Health, Medical University of Vienna
since 2012 Member of the Standing Committee of the Euro Regional Committee, WHO - World Health Organisation
since 2017 Austrian Federal Minister of Health and Women's Affairs, Vienna

Ph.D. Francois SCHELLEVIS

Head, Research Department, NIVEL - Netherlands Institute for Health Services Research, Utrecht

1982-1997 Part-time practising general practitioner
1982-1989 Researcher, Department of general practice, University of Nijmegen
1989-1997 Senior researcher, Department of general practice, VU University Amsterdam
1997-2009 Coordinator research programme general practice care NIVEL, Utrecht
since 2006 Professor of general practice, VU University Medical Center, Amsterdam
since 2009 Head, Research Department NIVEL - Netherlands Institute for Health Services Research, Utrecht

Olivia WIGZELL

Deputy Director General, Swedish Ministry of Health and Social Affairs, Stockholm

1985-1991 Press Secretary at the Mayor of Stockholm, City of Stockholm
1991 Ministry of Foreign Affairs, Political Advisor, Stockholm
1992-1998 County Council Comissioner in the Stockholm regions
1998-2002 Via Mayor in the city of Stockholm
2003-2004 Swedish Association of Health Professionals, Association Secretary
2004-2007 National Committé on Regional structure and future organisation of Health care, investigator
2007-2008 Director for Division for Analysis, National Board of Health and Welfare, Stockholm
since 2008 Director and Head of the Division for Public health and Healthcare, Ministry of Health and Social affairs, Stockholm

BA B.Sc. Nick FAHY

EU Health Policy Expert, Nick Fahy Consulting Ltd., Oxford

1994-1996 European fast stream administrator, Department of Health, London
1996-1997 Ministerial Private Secretary, Department of Health, London
1998-2000 Detached National Expert on Social Protection and Social Inclusion, European Commission, Brussels
2000-2002 Consumer Protection Administrator, European Commission, Brussels
2002-2007 Deputy Head of the Health Strategy Unit/Health Taskforce, European Commission, Brussels
2007-2010 Head of the Health Information Unit, European Commission, Luxembourg
since 2010 Independent Consultant

Health Symposium

show timetable

17.08.2014

20:00 - 23:00ReceptionSocial

18.08.2014

09:00 - 09:15OpeningPlenary
09:15 - 12:00Abstracting and Synthesising Human NaturePlenary
12:00 - 12:15Introduction to the Breakout SessionsPlenary
13:00 - 14:00Debate: Abstracting and Synthesising Human NaturePlenary
13:45 - 14:00Eleven Questions for the Future of the Austrian Health Care SystemBreakout
14:00 - 16:00Breakout Session 01: Using Big Data to Create a Citizen-Oriented Healthcare System by 2025?Breakout
14:00 - 16:00Breakout Session 02: Big Data - Self-Determined Individual Health Behaviour or Skilful Manipulation?Breakout
14:00 - 16:00Breakout Session 03: Is Data Protection an Obstacle to the Further Development of Our Healthcare System?Breakout
14:00 - 16:00Breakout Session 04: Predictive Genetics - The Right to Know or Not to Know?Breakout
14:00 - 16:00Breakout Session 05: Genes Are Unfair - Who Has to Suffer the Consequences?Breakout
14:00 - 16:00Breakout Session 06: The Individual Genome - Fate, Opportunity or Obligation?Breakout
14:00 - 16:00Breakout Session 07: Doping for the Brain - Individual Freedom or Social Responsibility?Breakout
14:00 - 16:00Breakout Session 08: The Findings of Brain Research - A Blessing or a Curse?Breakout
14:00 - 16:00Breakout Session 09: Neurosciences and Brain Research - What Do We Make of New Findings?Breakout
14:00 - 16:00Breakout Session 10: Health Promotion - Easier Said than Done. What Can Health Promotion Contribute to Public Health by 2025?Breakout
14:00 - 16:00Breakout Session 11: Reorienting Health Services - From Cure to PreventionBreakout
16:30 - 17:15Consolidation and Evaluation of the Future ScenariosBreakout
18:00 - 21:00Reception on the HillSocial
21:30 - 22:30Theatre Performance: Free AssociationCulture

19.08.2014

04:30 - 08:00Sunrise Hike with Peter Habeler to GratlspitzSocial
09:00 - 10:45Future Scenarios for the Austrian Healthcare System 2025Plenary
11:15 - 13:00Modernising Communication in Primary HealthcarePlenary
13:15 - 14:45Health Talk - Nutrition 2.0Social
15:30 - 17:00Partner Session 01: Healthy Choices - Promoting Healthy BehaviourPartner
15:30 - 17:00Partner Session 02: Tyroleans are Healthier. But Why?Partner
15:30 - 17:00Partner Session 03: How much Evidence-Based Medicine is Appropriate? - The Example of AustriaPartner
15:30 - 19:00Partner Session 04: Can Chemical Leasing Improve Hygiene Management in Healthcare?Partner
17:30 - 19:00Partner Session 05: Cross-Border Healthcare in Practice - Patients' Rights in the EUPartner
19:00 - 20:30Vienna Lectures: "Brainier, Better, More Beautiful... - Can Humans Be Optimised?"Culture