Mag. MBA Anke MERKL-RACHBAUER
Manager, Investor Relations and Location Management, Business Upper Austria - OÖ Wirtschaftsagentur GmbH, Linz
Since 1996, Mrs. Anke Merkl-Rachbauer has been working as for the Upper Austrian Business Development Agency and is head of the department location development.marketing.communication . This she has almost 20 years of experience in the fields of regional economic and innovation development and cluster-policy.Anke is responsible for location development and branding of the region of Upper Austria. Prior she was responsible for the coordination of the strategic economic and research programme for Upper Austria, named "Innovative Upper Austria 2010plus". Between 2005 and 2011 she headed the project "Plastics Location Upper Austria", building up strategically the educational & research infrastructure in Upper Austria, accompanied by place branding measures for the plastics location Upper Austria. Placed Branding being defined as an uttermost important topic to attract talented people into the region, she is currently working on a strategy for Upper Austria.