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Mag. Dr. Bernhard ROTHBUCHER Fachbereichsleiter Industrial Design, Fachhochschule Salzburg GmbH, Kuchl

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2003 Doctor of Philosophy, Design Culture Department, Prof. Miyazaki, Chiba University, Chiba (Tokyo Metropolis), Japan; Main theme concerns the interface of ecodesign and design management; Title:"Software Factors of Packaging Design", Several presentations at international conferences 2003-2004 Founder and Head of Aka Buna Design Consulting, Salzburg; Working in the fields of Industrial Design, Interior Design and Design Strategy for clients in Austria, Germany, USA, Japan and China; Raising clients profit through an integrated approach to design and business strategies; e.g.: managing the visual relaunch of one of the world s most traditional umbrella and lifestyle brand Knirps in 2006. 2004-2005 Head of Industrial Design at DPM - Design and Product Management, (BA/MA degree course), University of Applied Sciences, Salzburg; Mentored students are now working at Adidas, Kiska (biggest design agency of CE) and other industrial leaders in management position 2004-2006 Consultant for the Austrian Chamber of Commerce, Consultant for the Austrian Government for the provinces of Salzburg and Upper Austria; Linking the academic and the business world which led to a successful multimillion Euro design initiative in the two provinces 2005-2006 Senior Professor of Design- and Product Management, University of Applied Sciences, Salzburg 2006 Head of Organising Committee, EPDE06 International Design Education in cooperation with IED (Institution of Engineering Designers) and Design Society, UK; leading to several partnerhips with international universities; PR response in national and international media for the university since 2007 Head of Research Department, Design- and Product Management DE RE SA (DEsign REsearch SAlzburg), Sourced 500.000 Euro funding; research partnerships with BMW and other major industry players of Central Europe

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