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Dr. Christopher LETTL Professor and Director, Institute for Strategy, Technology and Organization, WU (Vienna University of Economics and Business), Vienna


1993-1998 University of Hamburg
1999-2000 Lecturer, WU (Vienna University of Economics and Business)
2000-2003 Lecturer, Doctoral Student, Hamburg University of Technology
2003 Doctoral Degree in Business Administration, Hamburg University of Technology
2003-2006 Assistant, Associate Professor (wissenschaftlicher Assistent & Privatdozent), Berlin University of Technology
2006 Habilitation in Business Administration
2006-2009 Full Professor, Chair of Technology and Innovation Management, Aarhus School of Business, University of Aarhus
2009-2014 WU (Vienna University of Economics and Business)


Academy of Management
Verband der Hochschullehrer für Betriebswirtschaft
Organization Design Community
European Academy of Sciences and Arts


Hienerth, Christoph, Lettl, Christopher, Keinz, Peter. 2013. Synergies among producer firms, lead users, and user communities: The case of the LEGO producer-user ecosystem. Journal of Product Innovation Management 31 (4).
Fjelstad, Oystein, Snow, Charles, Miles, Raymond, Lettl, Christopher. 2012. The architecture of collaboration. Strategic Management Journal 33: 734-750.
Hienerth, Christoph, Lettl, Christopher. 2011. Exploring how peer communities enable lead user innovations to become the industry standard: Community pull effects. Journal of Product Innovation Management 28: 175-195.
Kratzer, Jan, Lettl, Christopher. 2009. Distinctive roles of lead users and opinion leaders in the social networks of schoolchildren. Journal of Consumer Research 36 (4): 646-659.


Academic Advisor for the G8-G5 Heiligendamm Process on Innovation and Intellectual Property Rights, for the UK Minister of Science and Innovation, and for the Danish Ministry of Foreign Affairs
Tudor Rickards Best Paper Award 2008