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Dr. Karl PALL Expert, Digitization, Hamburg


 Dr. Karl Pall was born and studied in Vienna. He holds a PhD in Science of Communication and Economies. Dr. Pall worked for international advertising agencies like Grey, D'Arcy, JWT in Account Management in Hamburg, London and Vienna. In 1992, he worked in an agency in Tokyo. He then co-founded a local ad agency in Vienna. In 1996, he moved to New York to one of the first "New Media Agencies". After this, he held a job as Marketing and Communications Director at Coca Cola for several countries in CEE, AT, CH and IT. In 2005 he became Co-Founder and Managing Director of 12snap Mobile Marketing. In September 2006 he started to run the business for Google in Austria and became Country Manager. In September 2011, he moved as Head of Industry at Google Canada to Toronto. October 2012, he became Managing Director Brand Solutions at Google Canada. Sepember 2014, he moved to Hamburg as Director of Google's Branding Business.