| ||Works in the marketing and innovations group of the City of Oulu's central administration; her main area of responsibility is the city's international ICT projects.
| ||Her task is to manage projects that make use of the latest ICT technology, and to generate new development initiatives in cooperation with businesses in the field and with research institutes at a national and international level. She represents the Association of Finnish Local and Regional Authorities in the Ministry of Transport and Communication's Ubiquitous Information Society Advisory Board NFC Technology workgroup. Oulu is a partner in the ITEA SmartUrban Spaces project, which creates and develops standards for joint European service concepts.
| ||The City Of Oulu and Outi Rouru-Kuivala also coordinate the SUS City Council - formed by twelve European cities - that acts as a body of experts on the perspectives of service endusers.|