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08: Physisches Internet: Überragende Vision für Logistik und Mobilität

Breakout / Working Group
in englischer Sprache

Global integrierte, selbststeuernde Datenflüsse bieten hocheffizienten Informationsaustausch. PI überträgt das zugrundeliegende Prinzip des Austauschs standardisierter Datenpakete – kombiniert mit Echtzeitentscheidungen – auf die Materialflüsse. Ergebnis ist eine resiliente Wirtschaft, gestützt auf eine „Mensch, Planet und Profit“ – orientierte Disziplin Logistik & Mobilität. Der Arbeitskreis bietet Anregungen, scheinbare Widersprüche zu überwinden und damit auch in der physischen Welt Blindleistungen drastisch zu reduzieren. Eine Reise von neuen Geschäftsmodellen bis hin zu deren Voraussetzungen.


Member of the Provincial Government of Upper Austria for Education, Science and Research, Women and Youth, Linz Introduction
Deputy Governor, State of Upper Austria, Linz Introduction
Head of Group Logistics, Plansee SE, Reutte Abstract
Pioneering logistics systems are based on a multi-dimensional analysis of all relevant, internal and external factors for the design of logistics.

Management principles, corporate and environmental goals, technological capabilities, available skills and influences of other cultures on the supply chain must be taken into account. The transformation into a modern logistics vision is based on the principles of simplicity, speed and informational accessibility. Logistics concepts for the future not only increase continuously the efficiency of processes, at the same time they support the overcoming of borders in thought and action between different cultures and organizations on the basis of integrated, globally uniform High transparent real-time process platforms.

A new form of systemic intelligence, transparency, collaboration and responsiveness will contribute to our global logistics system resources to gentler fulfill its social responsibilities. This development is accompanied by new forms of internal and external exchange of logistics knowledge to revitalize and further development of processes and networks

The availability of new technology enables a fundamental redesign of the corporate structures and processes. Organizational structures and processes (internal and external) must be adapted to new technological possibilities and thus lead to a change in self-image of all organizational units involved. Individual goals are to submit to more common (corporate and social) objectives. Qualifications requirements for the staff increases.
Professor and Head, Institute for Pervasive Computing, Johannes Kepler Universität Linz Abstract
One of the most profound technological phenomena of the last decade is the increasing blurring of boundaries between the digital and the physical world.

Cyber-Physical Systems are referred to as integrations of physical things and processes (physical world), with their data representations and computations (in the "cyber").

This part of the TEC session about the Physical Internet deals with Cyber-Physical Products
as physical products (commodities, things) that are linked to their abstract presentations and
control processes in the "digital world" via embedded ICT electronics.

Embedded sensors, computers, actuators and wireless communication technologies monitor and control the physical processes the product is engaged in, usually with feedback loops where physical processes affect control processes and vice versa.
Professor for Supply Chain Management, University of Applied Sciences Upper Austria, Steyr Abstract
The ultimate objective is configuring and continually redesigning networks that optimize global flows of goods and information in real time. This part of the session deals with practically applied results from Upper Austrian research projects which can be seen as first steps on our pathway to the physical internet.

More and more global competition in combination with a decreased level of in-house production has led to an increasing dependency. Supply Chain partners are globally dispersed. Furthermore the number of variants increases and at the same time number of items sold per variant is reduced. Therefore, the probability of losing track increases tremendously for companies and individuals. Results are the subjective feeling of a higher exposure to risks, higher uncertainty and volatility in the business environment. With respect to this development companies feel the need to reduce complexity in the supply chain and increase individual and organizational resilience.

The seismic shift within economy will be the growing importance of shared concepts. I believe there is no need that every production site installs its own storage and transport facilities when entering new markets.

Businesses need a stronger focus on core competencies. For example: if my core business is mechanical engineering, why should I invest resources in organizing shipments and customs clearance? Top priority on my research agenda is to understand complexity and resilience in supply chains to give companies guidance how to cope with these central issues.

A region like Upper Austria has to be aware of and concentrate on its core competencies. Regions must be courageous and consequently develop its core competencies further. It is not helpful to follow each and every upcoming trend. If a region like Upper Austria wants to play a significant role on international level, businesses should try to cooperate with the best in their field and not with the next best.
Chief Customer Officer, ES3 LLC, Keene, NH Abstract
What happens when your smart refrigerator starts ordering your food for you? Or your shower puts your favorite shampoo on automatic replenishment? Ordering online via smart devices like phones and tablets is commonplace, but we are entering a world where smart devices will do more. These devices will take over the mundane tasks of keeping us in stock. This is the Internet of Things, and it is fast approaching.
The influx of data will overwhelm the current logistics infrastructure. Distribution networks are equipped for pushing product through the supply chain, not integrating multiple inputs from inanimate objects and reacting to consumer pull.
How will our supply chains keep up with demands from both humans and things? The future is the Physical Internet, an open logistics system founded on physical, digital, and operational interconnectivity. The Physical Internet is the next generation platform that will allow the logistic network to grow and flex with the Internet of Things. No longer will supply chains operate independently, far from the reach of the Internet of Things, rather they will combine on a shared platform to move goods more efficiently.
A more fully integrated network between the Internet of Things and the Physical Internet creates an open marketplace, where data and objects are transported freely. This will result in a faster, more nimble operating environment that is just as active as the devices that feed it information.
Associate Professor, Marketing & Logistics, University of North Texas Abstract
The biggest challenges facing businesses include inequalities of resources, sustainability considerations, unprecedented requirements for end-to-end visibility, and the increasing complexity of global supply chains. Competitive advantages emerge from (virtual) enterprise networks, supply chain network design, and ability to optimize at multiple levels in the supply chains.

In this session, we present the Logistikum Decision Support Framework (LDSF) to diagnose inequalities and other critical issues in supply chains. LDSF assists with:

1) selecting the critical functional areas for optimizing performance,
2) identifying critical network partners such as suppliers, customers, and service providers,
3) configuring networks to optimize complexity and incorporate cost-risk-resilience trade-offs, and
4) developing an action and implementation plan for targeted outcomes.

During this session we demonstrate this framework using varied examples from institutional as well as business contexts. The biggest changes are the focus on sustainability, unprecedented requirements for end-to-end visibility to optimize supply chains at multiple levels, and the increasing complexity of global supply chains.

Furthermore we ask ourselves the question: What will this seismic shift change within the economy and/or society? From a societal perspective, customers will demand greater accountability in terms of ethical business practices as well as minimizing any negative social, economic and environmental impacts of businesses. From an economic standpoint, competitive advantages will emerge from (virtual) enterprise networks and regional competencies as opposed to traditional country-based advantages.
Chair and Professor at Georgia Tech, Coca-Cola Material Handling & Distribution Center Abstract
Humanity is evolving rapidly: expanding and aging populations, massive urbanization, growing middle class in developing countries, digital mobility, expanding e-commerce, social networking, as well as emerging sustainability consciousness and embracing of sharing economy principles.
Supply chains serving this ever more interconnected population are struggling to meet demanding client expectations for shrinking prices, ever shorter delivery times, personalized products and services, and omni-channel shopping and delivery. Supply Chains integrate the latest landscape-changing technologies such as 3D printing, autonomous trucks and drones, and the Internet-of-Things for interconnecting and tracking products and resources. We are concurrently trying to achieve the efficiency, security, adaptability and resilience which is necessary for prosperity. The logistic system supporting these supply chains is stretched to its limit, becoming a top source of expenses and greenhouse gas emissions in most countries.
The Physical Internet has recently been introduced as a means to tackle the grand challenge of improving by an order of magnitude the economic, environmental and societal efficiency and sustainability of the way physical objects are moved, deployed, realized, supplied and used across the world.
The Physical Internet is a hyper-connected global logistics system enabling seamless asset sharing and flow consolidation. This paradigm-breaking system is transposing the Digital Internet metaphor to the real world. It is founded on universal physical, digital, operational, business and legal interconnectivity achieved through standard open protocols, encapsulation, interfaces, certification, performance assessment and monitoring.
Having invented the Physical Internet, I will keep on leading the International Physical Internet Initiative. To the best of my capabilities, my triple focus is to provide global scientific leadership, to help make happen the enabling breakthrough technologies, and to steer widespread adoption across industries and territories.
Vice President and Department Head, 'eMobility-concepts' Siemens AG; Rudolf-Diesel-Industry Senior Fellow, Technical University Munich Abstract
The future and its business are going faster and should decrease costs in logistics and transportation. Just in Time (JIT) and just in sequence (JIS) becomes more and more relevant to master the requirements of transportation; not only for transportation of goods but more and more for the transportation of people as well.
Combined traffic will connect different types of mobility concepts by ICT with each other, autonomous driving will make it safer and reduce the costs of drivers in taxis and logistic trucks as well. Transportation and mobility as a service may be the challenge of the future; sustainable in energy consumption, lowest emissions, comfortable, reliable and at low cost.
Electrification, automation and digitalization will fulfill the requirements of global megatrends with environmental care, urbanization and demographic change. For this future concepts in transportation of people and goods will get additional performance. Seamless with autonomous devices, connected to an automated logistics with ICT connection will shape this technical equipment.
The presentation will show future opportunities based on a new electronical system architecture to make the car self acting as a partner in logistic cooperation. An automated logistic yard will be shown as an example.
Professor and Head, Logistikum, University of Applied Sciences Upper Austria; Chair, Logistics Association Austria Chair
Manager, Investor Relations and Location Management, Business Upper Austria - OÖ Wirtschaftsagentur GmbH, Linz Coordination

Mag.a Doris HUMMER

Member of the Provincial Government of Upper Austria for Education, Science and Research, Women and Youth, Linz

1992-1997 Studium der Volkswirtschaft an der Johannes Kepler Universität Linz
1995-1996 Auslandsstudium in Wolverhampton, Großbritannien, Schwerpunkt: Marketing
1998 Personal- und Marketingleitung Domico Dach-, Wand- und Fassadensysteme GesmbH & Co. KG, Vöcklamarkt
2002 Unternehmensgründung Whitebox Marktforschung | Mystery-Shopping, Hummer und Koch OG, Linz
seit 2009 Mitglied der Oberösterreichischen Landesregierung für die Referate Bildung, Wissenschaft und Forschung, Frauen und Jugend

Mag. Dr. MBA Michael STRUGL

Deputy Governor, State of Upper Austria, Linz

1982-1991 Diplomstudium der Rechtswissenschaften, Johannes Kepler Universität Linz
1998-1999 LIMAK General Management Program, Linz, Emory University/Atlanta
2000-2001 Studium "International Finance", Graduierung zum MBA, University of Toronto
  während des Studiums: IMAS-Meinungsforschungsinstitut Linz
2005-2013 Doktoratsstudium der Sozial- und Wirtschaftswissenschaften, Johannes Kepler Universität Linz
1987-1995 ÖVP Pressereferent Landesparteileitung Oberösterreich
1997 ÖVP Wahlkampfleiter OÖ Landtagswahl, Landesparteileitung Oberösterreich
1998 Creativ-Direktor, Werbeagentur Zoffel-Hoff & Partner, Wiesbaden
1999 Wahlkampfleiter Nationalratswahl, Österreichische Volkspartei
1995-2001 Stv. Landesgeschäftsführer, ÖVP Landesparteileitung Oberösterreich,
1997-2001 Mitglied des Bundesrates
  Wirtschaftskammerwahl Österreich/Oberösterreich
2000 Entwicklung und Betreuung der Wahlkampagnen für Dr. Christoph Leitl und KommR Viktor Sigl,
2001-2013 Abgeordneter zum OÖ. Landtag
2001-2013 Landesgeschäftsführer, ÖVP Landesparteileitung Oberösterreich
2003 Wahlkampfleiter OÖ Landtagswahl, ÖVP Landesparteileitung Oberösterreich
2003-2009 Klubobmann, ÖVP Landtagsklub
2009 Wahlkampfleiter OÖ Landtagswahl, ÖVP Landesparteileitung Oberösterreich
seit 2013 Landesrat für Wirtschaft, Arbeit, Tourismus, Raumordnung Regionalentwicklung, Europa und Sport, Land OÖ
seit 2015 Landesrat für Wirtschaft, Arbeit, Energie, Tourismus, Sport, Raumordnung, Regionalentwicklung und Europa
seit 2017 Landeshauptmann-Stellvertreter Land OÖ und in der OÖ Landesregierung zuständige Regierungsmitglied für Wirtschaft, Arbeit, Forschung, Wissenschaft, Energie, Tourismus, Raumordnung, Landesholding, Europa und Sport


Head of Group Logistics, Plansee SE, Reutte

1986-1990 Head of IT, Klüssendorf AG, Berlin
1991-1994 Head of IT and Logistics, Knorr-Bremse AG Berlin,Rail, Berlin
1994-1995 Head of Intercompany Procurement, Knorr-Bremse AG, Rail, München
1996-2000 Head of Customer Service and Logistics, Knorr- Bremse AG, Rail, München
2000-2007 Head of Group Logistics, Ceratizit AG, Reutte
seit 2007 Head of Group Logistcs, Plansee SE, Reutte

Mag. Dr. Alois FERSCHA

Professor and Head, Institute for Pervasive Computing, Johannes Kepler Universität Linz

1998 Visiting Professor at the Dipartimento di Informatica e Scienze dell'Informazione, Università di Genova
2002 Computer Science Department (ERASMUS Guest Teacher), Technical University of Budapest
since 2000 Professor in Computer Science and Head of Department Institute for Pervasive Computing, Johannes Kepler University, Linz


Professor for Supply Chain Management, University of Applied Sciences Upper Austria, Steyr

2007-2013 Research Associate, Logistikum - University of Applied Sciences Upper Austria, Steyr
2012-2013 Project manager "agile supply chain", voestalpine steel service center, Linz
2013 Vistiting professor, Sydney Business School/University of Wollongong, Wollongong
2014 Visiting professor, Swiss Federal Institute of Technology, Zurich
since 2014 Professor for Supply Chain Management, Logistikum - University of Applied Sciences Upper Austria, Steyr


Associate Professor, Marketing & Logistics, University of North Texas

2000-2002 Program Associate, CARE India, New Delhi, India
2004-2007 Graduate Assistant, University of Tennessee, Knoxville, USA
2007-2013 Assistant Professor, University of North Texas, Denton, USA
2011 Visiting Professor, Mahidol University International College, Salaya, Thailand
since 2013 Associate Professor, University of North Texas, Denton, USA
2014-2015 Visiting Professor, Upper Austria University of Applied Sciences, Steyr, Austria


Chair and Professor at Georgia Tech, Coca-Cola Material Handling & Distribution Center

1982-1988 Faculty Member for Industrial Engineering of UQTR and Purdue University
1988-2014 Professor of Operations and Decisions Systems, Université Laval in Quebec City, Canada
since 2001 Canada Research Chair in Enterprise Engineering
2008-2009 invited Professor École Polytechnique Fédérale de Lausanne (ÉPFL), Switzerland
since 2015 Chair, Coca-Cola Material Handling & Distribution Center, Georgia Tech, Atlanta


Vice President and Department Head, 'eMobility-concepts' Siemens AG; Rudolf-Diesel-Industry Senior Fellow, Technical University Munich

1979-1982 Studium an der Universität Siegen Maschinenbau
1982 Vordiplom
1982-1986 Studium an der RWTH-Aachen Maschinenbau/KFZ-Wesen
  Arbeit über parametererregte Schwingungen in Kurvengetrieben mit Aufbau eines prozessrechnergeführten Prüfstands
  Lehrtätigkeit in den Fächern Schwingungstechnik und Meßtechnik
1986-1989 Assistent am Institut für Getriebetechnik und Maschinendynamik
1989-1991 Entwicklung DC-Unimog in Gaggenau, Auslegung des Rahmentragwerks mit Berechnung, Prüfstand und Fahrerprobung
  EPB-Bremsanlage und Fahrdynamikregelung, Räder/Reifen-Entwicklung und Akustik
1991-1997 Entwicklung DC-LKW in Gaggenau, Entwicklung der Bremsanlage für ACTROS mit ABS/ASR, computergesteuerte
1997-1998 Geschäftsprozessführer für die wirtschaftliche Optimierung der Druckluftsysteme in Entwicklung und Produktion
  Drive-by-Wire-Technologie in Stuttgart
1998 Leiter der Entwicklung Systeme und Technologien als Senior-Manager in DC-Powersystems, Entwicklung von
2001 Lehrauftrag an der FH Karlsruhe im Fach "Mechatronik im KFZ"
  "Drive-by-Wire"/unfallvermeidendes Fahrzeug
2002 Promotion zum Dr.-Ing. an der Technischen Universität Karlsruhe, Prof. R. Gnadler auf dem Gebiet
  Entwicklung eines automatisierten Entwicklungs- und Produktionsprüfstands zur Integration neuer Informatikverfahren
  parallel Lehrauftrag an der Technischen Universität Budapest im Fach "intelligente Fahrzeugsysteme"
2004 Leiter der Abteilung "weltweite Vorentwicklung mechatronischer Systeme" im Geschäftsfeld MB-Truck bei DaimlerChrysler
  Siemens VDO Automotive AG, Regensburg
2006 Executive Vice President Technology, Strategy and Vehicle Integration, sowie Chief Engineer der
  parallel zusätzlicher Lehrauftrag an der Universität Ostrawa
seit 2008 Vice President CT T P, Corporate Technology für "all electrical car"
seit 2010 Rudolf-Diesel-Industry Fellow an der Technischen Universität München


Professor and Head, Logistikum, University of Applied Sciences Upper Austria; Chair, Logistics Association Austria

 Staberhofer worked a combined 10 years in the industry as Logistics & Production Manager, Head of Supply Chain and General Manager of several production sites
1998-2002 Management and Process Consultant, Capgemini
since 2002 CEO and Owner, ifl Consulting GmbH
since 2003 Head of the Logistikum; Professor, Logistics and Supply Chain Management; Director of Studies, Bachelor 'International Logistics Management' and the Master 'Supply Chain Management', University of Applied Sciences Upper Austria, Steyr


Manager, Investor Relations and Location Management, Business Upper Austria - OÖ Wirtschaftsagentur GmbH, Linz

 Since 1996, Mrs. Anke Merkl-Rachbauer has been working as for the Upper Austrian Business Development Agency and is head of the department location development.marketing.communication . This she has almost 20 years of experience in the fields of regional economic and innovation development and cluster-policy.
 Anke is responsible for location development and branding of the region of Upper Austria. Prior she was responsible for the coordination of the strategic economic and research programme for Upper Austria, named "Innovative Upper Austria 2010plus". Between 2005 and 2011 she headed the project "Plastics Location Upper Austria", building up strategically the educational & research infrastructure in Upper Austria, accompanied by place branding measures for the plastics location Upper Austria. Placed Branding being defined as an uttermost important topic to attract talented people into the region, she is currently working on a strategy for Upper Austria.


Timetable einblenden


10:00 - 12:30TechnologiebrunchSocial
13:00 - 13:10Eröffnung der Alpbacher Technologiegespräche 2015Plenary
13:10 - 14:00FTI-TalkPlenary
14:00 - 15:30Zukünftiges Leben mit der MaschinePlenary
16:00 - 17:30Cyber Physikalische SystemePlenary
19:45 - 21:15Regional Debate Central Eastern EuropePlenary
21:15 - 23:30AbendempfangSocial
21:15 - 23:30KarriereloungeSocial


09:00 - 10:30BioökonomiePlenary
09:00 - 18:00Junior Alpbach - Wissenschaft und Technologie für junge MenschenBreakout
09:00 - 15:00Ö1 Kinderuni Alpbach - Wissenschaft und Technologie für KinderBreakout
10:50 - 12:15Complexity SciencePlenary
12:15 - 13:00Imbiss für die TeilnehmerInnen der Breakout SessionsSocial
13:00 - 18:00Breakout Session 01: 2015: Das Ende der EnergiewendeBreakout
13:00 - 18:00Breakout Session 02: Bio-Economy in Action: Nationale Bioökonomie-Strategien im VergleichBreakout
13:00 - 18:00Breakout Session 03: Human Enhancement Technologien: Verstärkung oder Reduktion von UngleichheitBreakout
13:00 - 18:00Breakout Session 04: Forschungsförderung zwischen Risiko, Kreativität und MainstreamBreakout
13:00 - 18:00Breakout Session 05: Marktumbrüche: Herausforderung und Chance für Innovation?Breakout
13:00 - 18:00Breakout Session 06: Entrepreneurship: Was kann das Wissenschaftssystem beitragen?Breakout
13:00 - 18:00Breakout Session 07: Spiele der UnGleichheitBreakout
13:00 - 18:00Breakout Session 08: Physisches Internet: Überragende Vision für Logistik und MobilitätBreakout
13:00 - 18:00Breakout Session 09: Dynamik durch Heterogenität: Wie Wirtschaft und Forschung von Unterschieden profitierenBreakout
13:00 - 18:00Breakout Session 10: Energiewende: Gleiches Ziel - ungleicher WegBreakout
13:00 - 18:00Breakout Session 11: Wasserstoff und Brennstoffzelle: Kommt der Marktdurchbruch?Breakout
13:00 - 18:00Breakout Session 12: Leuchtende Zukunft? Herausforderungen und Chancen der LED-BeleuchtungBreakout
13:00 - 18:00Breakout Session 13: Wahrheit und Wirklichkeit: Zur Bedeutung von Modellen in Ökonomie, Wissenschaft und PhilosophieBreakout
13:00 - 18:00Breakout Session 14: Virtuelles Lernen: Chancen(Un)Gleichheit im Bildungsbereich?Breakout
20:00 - 21:30Urban Innovators Challenge - Start Up Your CompanyPartner


09:00 - 10:30Das Media Lab des MIT zu Gast bei den TechnologiegesprächenPlenary
10:30 - 11:30UnGleichheit: Die neue SeidenstraßePlenary
11:50 - 13:15Kunst, Design und Architektur als Labor der Digitalen ModernePlenary
13:15 - 13:30Abschluss-Statement der Alpbacher TechnologiegesprächePlenary
13:30 - 14:00Imbiss zum Abschluss der VeranstaltungSocial