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Open Call | Key Visual 2021


PDF Open Call (including previous motifs)


Design and creation of a key visual for the European Forum Alpbach 2021

Attention and recognition – we want to attract our audience’s attention with a central motif and be recognised – from newspaper advertisements, city lights, social media profiles, to the programme booklet. All external communication will be transported by the key visual.

The general theme of the European Forum Alpbach 2021 is “The Great Transformation”. The key visual should express the theme at a glance. The European Forum Alpbach will reorientate itself through a pending change in the board and will present changes in content and form in 2021. Enclosed you will find an excerpt from the text on the general theme 2021 as well as reviews of motifs from recent years.

The “drawing” has always played an important role in the culture of the European Forum Alpbach (e.g. Paul Flora, Fritz Behrendt or Werner Scholz). We would like to let young creatives continue this tradition.

The key visual can be drawn, painted, illustrated or graphically designed. It must function on different media, i.e. from a poster to an advertisement to the cover of our programme documents – in short: it should meet the advertising requirements. It should be a vector graphic that works both in portrait and landscape format. The decision on the selection of the three ideas on the shortlist as well as the final decision will be made by the team of the European Forum Alpbach.

Honorary fee
Drawing fee: EUR 400 (net) each for the three best entries.
Development fee: One-time EUR 1000 (net) for the finished development and final artwork including all rights of use (if name is mentioned) for the author of the finally selected idea.

– until 06 November 2020
– by e-mail to with the subject “Motif 2021”

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