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10: IT – Challenging the Present, Defining the Future!

Breakout / Working Group
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Information Technology is revolutionizing the way in which society, industry, and governments communicate. Emerging trends such as cloud computing and mobility are beginning to change our everyday lives. This rapid evolution brings along new challenges for our society and raises legal, moral, and ethical questions. In order to actively define the future, we need to address these issues, to safeguard data protection, and to minimise the environmental impact. Defining the future also means to foster research and development and to enable creative minds, which in turn will generate new job opportunities and many powerful innovations in our lifetimes.


Member of the Provincial Government of Upper Austria for Education, Science and Research, Women and Youth, Linz Introduction
Upper Austrian State Minister for Economic Affairs and Labour, Linz Introduction
Professor for Information and Communication Systems, Institute for Informatics-Systems, Alpen-Adria-University Klagenfurt; Vice President, FWF - Austrian Science Fund, Vienna Abstract
"I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the Earth."
Pres. Kennedy, May 25th, 1961

This announcement of President Kennedy is the most famous example of a Grand Challenge. In a very ambitious project clustering scientific, technical, organizational and economic en-deavours the great goal was achieved on July 24th, 1969, when Apollo 11 watered in the Pa-cific returning the crew that landed on the surface of the moon on July 19th, 1969.

What are Grand Challenges?
Grand Challenges are medium to long term focused topics (research goals) which require significant breakthroughs in basic research, applied research and technological developments in key-technology areas. The primary goal is to cluster and align research endeavors. A grand challenge develops a scenario designing a concrete vision of the future which is easy to com-municate and easy to understand. The research goal of a grand challenge has to be very de-manding on the frontier of the  just about possible - neither too trivial, such that success is almost granted, nor so utopian that it appears hopeless to achieve the goal. Grand challenges are usually interdisciplinary and transdisciplinary requiring the cooperation and concerted ef-forts of various scientific and technical disciplines.

Reading the crystal ball
With grand challenges we risk a glance into the future, in scenarios, which analyze the possi-ble consequences of research in ICT for scientific, societal and economic problems. The suc-cess history of personal computers, internet and mobile phones are impressive, but are nowa-days taken for granted. Grand Challenges show fascinating questions which are still open, and they show what all could be possible.

Some examples of Grand Challenges in ICT are:
- Modelling Living Processes: The goal is to develop information models of the proc-esses in living cells which enable the exact simulation of the behavior of a living cell (in vivo) in a computer (in silico)
- Ubiquitous Computing: How can we understand a highly interconnected architecture of billions of computers each 100 times as powerful as today and control it safely?
- The Architecture of Brain and Mind: Computer simulation should enable experiments how available theories of the functioning of our central nervous systems can explain human information processing and should inspire novel computer architectures.
- Dependable Systems Evolution: Goal is to develop theories of programming and apply them to produce and maintain programs and to develop tools which guarantee cor-rectness and reliability of programs over their whole life-time.
- Non-classical computation: How can we better understand computational models in na-ture and develop theories in non-classical computational models, which also integrate the insights in biology and the envisioned quantum-computers.
- Robot companions: How to develop robots with flexible properties, such as soft bodies and adaptive behavior.
- The 100% save car: ICT-Systems should create 100% safe vehicles which eliminate fa-talities through traffic accidents almost completely.
- Personalized Medicine: Goal is to develop personalized preventive medicine based on individual physiological data processed against globally integrated medical knowledge
Technical Advisor and Founding Member, Cloud Security Alliance; Senior Director, Juniper Networks, Inc., Sunnyvale, CA Abstract
Cloud computing represents a [r]evolution in the way in which we interact with information. While there are numerous definitions, Cloud computing is often described in terms of how it differs from traditional information technology approaches. Specifically, cloud computing is an operational model that provides for:

* The abstraction of infrastructure from the resources that deliver them
* The democratization of those resources as an elastic pool to be consumed
* Services-oriented, rather than infrastructure or application-centric
* Enabling self-service, scale on-demand elasticity and dynamism
* A utility-like model of consumption and allocation

The emergence of Cloud as cult-status popular culture has its muse anchored firmly in the little machines nestled in the hands of those who might not realize that they ve helped create the IT revolution at all: the consumer. The consumer s shift to an always-on, many-to-many communication model with unbridled collaboration and unfettered access to resources, sharply contrasts with traditional IT - constrained, siloed, well-demarcated, communication-restricted, and infrastructure-heavy.

We are evolving to a society dedicated to convenience, where we are not tied to the machine, but rather the machine is tied to us, and always on. Your applications and data are always there, consumed according to business and pricing models that are based upon what you use while the magic serving it up remains opaque.

There is tremendous amount of iteration and debate regarding the future of the  back-end of Cloud Computing - the IT-centric, provision side of the equation. As services and approaches commoditize, the  back-end is ultimately less interesting than how the applications and content served up will be consumed.

Cloud Computing provides for the mass re-centralization of applications and data in mega-datacenters while simultaneously incredibly powerful mobile computing platforms provide for the mass re-distribution of (in many cases the same) applications and data. We re fixated on the security of the former but ignoring that of the latter - at our peril.

People worry about how Cloud Computing puts their applications and data in other people s hands. The reality is that mobile computing - and the clouds that are here already and will form because of them - already put, quite literally, those applications and data in other people s hands.

If we want to  secure the things that matter most, we must focus BACK on building secure application architecture, enabling information centricity and building survivable systems if we are to be successful in our approach.

This talk will focus on how cloud computing - in all it s delivery and deployment models -- ultimately intersects with the consumerization of information technology and what that means from a management, security and compliance perspective.
Infrastructure Architect, Developer Platform & Strategy Group, Microsoft Deutschland GmbH, Munich Abstract
Operating highly-efficient datacenters is imperative as more consumers and companies move to a cloud computing environment. Clearly, the data center industry is going to face greater challenges in its use of power, carbon, and water as resources. With high energy demand and pressure to reduce carbon emissions, datacenter operators need to accurately measure and continually innovate in order to optimize power usage and environmental sustainability. Microsoft is proactively addressing both the measurement and use of these resources, and continues to seek innovative solutions to reduce our environmental impact.

When most people think about a datacenter, they envision rows of servers mounted in racks, filling up a raised floor environment. What they often don t recognize is the vast amount of infrastructure that supports the operation of the servers-from the substation that provides primary power, to the diesel back-up generators, through the battery UPS, air handlers, cooling towers and chiller plants. In traditional datacenter build-outs, more than 50 percent of the construction space is filled by this support infrastructure to operate and cool the server.

To help reduce the support infrastructure, we are actively pursuing a number of strategies in our datacenters. Today we are building new datacenters that will radically change the traditional thinking and help improve efficiency. We are pursuing a shift away from traditional, monolithic, raised floor mega datacenters towards new modular pre-manufactured components that will help reduce energy and resource waste, increase scalability, and improve time-to-market.

Our recent experience in datacenter designs have taught us that a holistic approach that looks at both the component and the system level is necessary to yield maximum efficiency gains. Standardization and commoditization leads to dramatic improvements in scalability and efficiency, and is the foundation of our future datacenter strategy using pre-assembled components everywhere. This concept includes smart cooling technologies like outside air usage, avoiding unnecessary server components like USB ports or DVD drives and usage of highly energy efficent components from power supplies over low voltage processors to RAM modules. This resulted in a new class of highly efficient and environmental friendly mega watt data center.
Country General Manager, IBM Österreich Internationale Büromaschinen Gesellschaft mbH, Vienna Abstract
At IBM, innovation is not seen as an end in itself or limited to technology. IBM s motto of  innovation that matters means that innovative ideas and initiatives need to show tangible business value for clients or contribute to a  smarter planet , i.e. delivering value to the advancement of mankind.

From the first - the microeconomic - perspective, value creation on a firm level means that investment in innovation must lead to an increase in enterprise value. Therefore, innovation in IT must address three categories of IT value drivers: business benefit, cost, and risk from IT. Each category has a set of strategic value drivers, e.g. specificity and complexity as the major cost drivers of IT. Innovation to address those strategic value drivers can take place on three different but interconnected levels: business model innovation, organizational innovation, technological innovation. A key instrument for establishing an innovation partnership on the company level is IBM s Value Creation Center (VCC) approach. The Value Creation Center is a jointly staffed institution that collects innovative ideas from both the client and IBM (IBM research, consulting, delivery, etc.), evaluates them (business case) and constantly monitors their implementation. It makes sure that all innovation projects add to enterprise value by increasing revenue, reducing cost and risk, or creating competitive advantage.

From the second - the macroeconomic - perspective, value creation means that investment in innovation must lead to a  better world by improving economic, ecological and social conditions for all. Building a  smarter planet means that intelligence is being infused into the systems and processes that make the world work-cars, appliances, roadways, power grids, clothes, even natural systems such as agriculture and waterways. Trillions of digital devices, connected through the Internet, are producing a vast ocean of data. And all this information-from the flow of markets to the pulse of societies-can be turned into knowledge because we now have the computational power and advanced analytics to make sense of it. With this knowledge we can reduce costs, cut waste, and improve the efficiency, productivity and quality of everything from companies to cities. Smarter systems are already being implemented and are creating value in every major industry, across every region in both the developed and developing worlds. For example, in a study of 439 cities, for those that employ transportation congestion solutions-including ramp metering, signal coordination and incident management-travel delays were reduced on average by more than 700,000 hours annually and nearly $15 million was saved by each.

With nearly 6.000 U.S. patents, 2011 marked the 18th consecutive year IBM has topped the list of the world s most inventive companies. With more than 3.000 employees working in eight research labs spread around the globe, five Nobel Prize Winners, and more than 7,000 IBM inventors residing in 46 different U.S. states and 29 countries, IBM contributes heavily to global innovation. By opening IBM s Research Labs and offering customized Research Services to clients, business partners and academia, interdisciplinary teams of social scientists, computer scientists, developers and designers, IBM follows a strategy of collaborative innovation.
Managing Director, GRZ IT Center Linz GmbH, Linz Abstract
Information Technology (IT) is without question one of the driving forces of today s world with a deep impact on literally all aspects of life. Hence, over the last years the responsibilities of all stakeholders - government, business and industry, managers, NGOs and consumers - have come in the focus of discussion worldwide. Has Information Technology become dangerous for world economy or is it its footing more than ever?

Technical as well as legal and non-governmental standards can and should play an important role in building organisational and market frameworks for innovations. Innovation hereby means the transformation of an invention into a business model with the potential of (in the best case sustainable) earnings. Two examples for successful worldwide standards are TCP/IP as a (non-governmental) standard that enabled the internet (r)evolution and COBIT as a standard for IT-audits.

There is no guarantee that standards help innovation - history is full of failed and even innovation-killing standards. The line between enablement, necessary regulation and dangerous hindrance of free enterprise is a very fine one. Nevertheless, all stakeholders must be aware that innovation not only needs technical but also legal/regulatory standards helping inventions to turn into innovations - think about security standards for all kinds of industries. And in today s globalized world, transparency plays an important role in the development of sustainable markets, too - that s why regulatory standards for IT-audits are becoming more and more important. Legal aspects, of course, have always been there, but in the last years their scope and their impact, especially in the realm of the topics  Information Technology as a major operational risk of enterprises and  Privacy in the age of Social Networks , have grown tremendously.

Very often, top managers have - if aware or not - a tense relationship to Information Technology issues. The lecture addresses the relationship between the inner attitude of top executives towards IT and the position of IT in the business company. The lecture defines a manager typology with which patterns of attitude and action towards IT are described. In a  Conflict Portfolio , those potentials of conflicts and risks are described exemplary that may exist in everyday leadership, if the inner attitude of an executive to IT is not compatible with the position of IT in the business company.

Each business company has its own positioning of IT, mostly mirroring the maturity grade of its organisation.  Subordination sees IT merely as a means of helping to carry out some automated tasks; the  Emancipation positioning acknowledges IT s important role in an active business environment;  Strategy positions IT as a business enabler with paramount cross sectional importance for all functional areas of the company. Now, when a (new) top executive takes over (or has to take over) the task to lead IT, his or her inner attitude towards IT must be compatible with the position of IT in the business company - if it is not, (inner) conflict, disillusionment and failure are certain. Only with the strategy-positioning, IT can play an active role in all fields of innovation in today s world.

History will show, whether the provocative question from above is one of generations - the worldwide entry of  Generation Facebook into the top levels of all industries, governments and standard-building legal, regulatory and non-governmental bodies will probably become as thrilling as today s innovative developments in the world wide web.
Vice President Security and Privacy Engineering, Google Inc., Cupertino, CA Chair
Manager, Investor Relations and Location Management, Business Upper Austria - OÖ Wirtschaftsagentur GmbH, Linz Coordination

Mag.a Doris HUMMER

Member of the Provincial Government of Upper Austria for Education, Science and Research, Women and Youth, Linz

1992-1997 Studium der Volkswirtschaft an der Johannes Kepler Universität Linz
1995-1996 Auslandsstudium in Wolverhampton, Großbritannien, Schwerpunkt: Marketing
1998 Personal- und Marketingleitung Domico Dach-, Wand- und Fassadensysteme GesmbH & Co. KG, Vöcklamarkt
2002 Unternehmensgründung Whitebox Marktforschung | Mystery-Shopping, Hummer und Koch OG, Linz
seit 2009 Mitglied der Oberösterreichischen Landesregierung für die Referate Bildung, Wissenschaft und Forschung, Frauen und Jugend

Viktor SIGL

Upper Austrian State Minister for Economic Affairs and Labour, Linz

 Einzelkaufmannslehre und Ablegung der Konzessionsprüfung für das Reisebürogewerbe
seit 1977 Reisebüro- und Taxiunternehmer in Bad Kreuzen
seit 1979 Gemeinderat in Bad Kreuzen
1985-2006 Bürgermeister von Bad Kreuzen
1990-2000 Oberösterreichischer Landtagsabgeordneter
2000-2003 Präsident der Wirtschaftskammer Oberösterreich
seit 2001 Aufsichtsrat der OÖ. Technologie- und Marketinggesellschaft / aktuell Aufsichtsratsvorsitzender
seit 2003 Landesrat, aktuell zuständig für Wirtschaft, Tourismus, Arbeit, Europa, Sport, Raumordnung, Staatsbürgerschaft und Wahlen

Dipl.-Ing. Dr. techn. Johann EDER

Professor for Information and Communication Systems, Institute for Informatics-Systems, Alpen-Adria-University Klagenfurt; Vice President, FWF - Austrian Science Fund, Vienna

1985 PhD, Johannes Kepler University of Linz
1991 Habilitation, University of Klagenfurt
1991 Visiting Professor, University of Hamburg
1990-1991 Assoc. Professor University of Vienna
1991-2005 Full Professor, University of Klagenfurt, Austria
1998 Visiting scientist: AT&T Labs Research, NJ, USA
1999-2005 Chairman of the Department of Informatics-Systems, University of Klagenfurt
since 2005 Vice president of the FWF - Austrian Science Funds
2005-2007 Full Professor, University of Vienna, Austria
since 2007 Full Professor, University of Klagenfurt, Austria
since 2010 Chairman of the Department of Informatics-Systems, University of Klagenfurt

Christofer HOFF

Technical Advisor and Founding Member, Cloud Security Alliance; Senior Director, Juniper Networks, Inc., Sunnyvale, CA

1997-2003 Founder and Chief Technical Officer of a national security consultancy
2003-2005 Chief Information Security Officer and Director of enterprise security at a $25 billion financial services company
2005-2007 Chief Security Strategist at Crossbeam Systems
2007-2009 Chief Security Architect at Unisys Corporation
2009-2011 Director of Cloud & Virtualization Solutions at Cisco Systems
since 2011 Senior Director, Security Architect, Juniper Networks

Frank KOCH

Infrastructure Architect, Developer Platform & Strategy Group, Microsoft Deutschland GmbH, Munich

 Physikstudium an der Technischen Universität Braunschweig und der Universität Heidelberg
1994 Gründung der Software, Planung und Gestaltungs GBR, Heidelberg, Deutschland
1998 Consultant Microsoft Hamburg, Deutschland
2000 Senior Consultant Microsoft EMEA Paris, Frankreich
2002 Account Technology Strategist im Bereich Public Sector, Microsoft Bern, Schweiz
2008 Infrastrukturarchitekt Developer, Platform & Strategy Group, Microsoft Berlin, Deutschland

Mag. Tatjana OPPITZ

Country General Manager, IBM Österreich Internationale Büromaschinen Gesellschaft mbH, Vienna

 Studies of Commercial Science at the Vienna University of Economics and Business, Vienna
1995-1998 Client Representative, Public Sector, IBM
1998-1999 Customer Services Executive, IBM Global Services
1999-2000 Manager Tivoli Sales, Software Group, IBM Austria
2000-2003 Manager of Software Group, IBM Austria
2003-2004 Executive Assistant to VP, SWG EMEA, IBM
2004 Director of WebSphere Business Integration Sales, EMEA, IBM
2005 Director of WebSphere Sales, Central Region, IBM
2005-2008 Director of Public Sector CEMAAS, IBM
2009-2010 General Business Enterprise Sales Executive for CEEMEA, IBM
2010 General Business Enterprise Sales Executive for CEE, IBM
since 2011 Country General Manager, IBM Austria

Dipl.-Ing. Mag. Dr. Hermann SIKORA

Managing Director, GRZ IT Center Linz GmbH, Linz

1984-1988 Scientific Assistant, JKU - Johannes Kepler University of Linz
1988-1992 Research and Teaching Assistant, JKU - Johannes Kepler University of Linz
1987 Graduation Dipl.-Ing. (with distinction)
1990 Graduation Mag.rer.soc.oec. (with distinction)
1992 Promotion Dr. techn. (with distinction)
1992 Assistant to the General Management of GRZ IT Group, Linz
1994 Appointment to General Manager of GRZ IT Group
1994 Title "Director" awarded
1994-2011 GRZ IT Group grows from 180 to 700 employees and becomes one of the most important IT companies in Austria with the main focus on software and services for banks

Dipl.-Ing. Dr. techn. Gerhard ESCHELBECK

Vice President Security and Privacy Engineering, Google Inc., Cupertino, CA

1992-1996 Research and Teaching Assistant, Johannes Kepler University, Linz, Austria
1995 Founder IDS GmbH, Austria
1996 PhD, Johannes Kepler University, Linz, Austria
1996-1997 Director of Engineering, McAfee Software Development Center GmbH, Austria
1997-2001 Vice President Engineering Antivirus Products, McAfee/Network Associates, Santa Clara, California
2000 Habilitation venia docendi for Applied Informatics, Johannes Kepler University, Linz, Austria
2001-2005 Chief Technical Officer & Vice President of Engineering, Qualys, Redwood Shores, California
2006-2011 Chief Technical Officer & Sr. Vice President of Engineering, Webroot Software, San Mateo, California
2011-2014 Chief Technical Officer & Sr. Vice President, Sophos, Oxford, UK
 Lecturer at Johannes Kepler University Linz and other international Universities
since 2014 Vice President Security and Privacy Engineering, Google Inc., Mountain View, CA


Manager, Investor Relations and Location Management, Business Upper Austria - OÖ Wirtschaftsagentur GmbH, Linz

 Since 1996, Mrs. Anke Merkl-Rachbauer has been working as for the Upper Austrian Business Development Agency and is head of the department location . This she has almost 20 years of experience in the fields of regional economic and innovation development and cluster-policy.
 Anke is responsible for location development and branding of the region of Upper Austria. Prior she was responsible for the coordination of the strategic economic and research programme for Upper Austria, named "Innovative Upper Austria 2010plus". Between 2005 and 2011 she headed the project "Plastics Location Upper Austria", building up strategically the educational & research infrastructure in Upper Austria, accompanied by place branding measures for the plastics location Upper Austria. Placed Branding being defined as an uttermost important topic to attract talented people into the region, she is currently working on a strategy for Upper Austria.

Technology Forum

show timetable


10:00 - 12:30Technology Brunch Hosted by Tiroler ZukunftsstiftungSocial
13:00 - 13:10Welcome statementPlenary
13:10 - 13:30Opening of the Alpbach Technology Forum 2011Plenary
13:30 - 14:15Opening SpeechesPlenary
14:15 - 15:40New Ways of InnovationPlenary
16:00 - 16:50The Cancer Genome: Challenge and PromisePlenary
16:50 - 17:45CybercrimePlenary
20:00 - 21:30The City of the Future - Demographics and SustainabilityPlenary
21:30 - 23:30Career Lounge - Evening Event with a Buffet Dinner for Students, Graduate Scientists and Young Professionals Hosted by the Organisers of the Alpbach Technology ForumSocial
21:30 - 23:30Evening Reception Hosted by Forschung AustriaSocial


09:00 - 18:00Junior Alpbach - Science and Technology for Young PeopleBreakout
09:00 - 15:30Working Group 01: The Future of High-Tech Production in EuropeBreakout
09:00 - 15:30Working Group 02: The Future of Urban MobilityBreakout
09:00 - 15:30Working Group 03: Pre-Commercial Procurement (PCP): An Instrument for Creating InnovationBreakout
09:00 - 15:30Working Group 04: The Efficiency of RTI InvestmentsBreakout
09:00 - 15:30Working Group 05: Urban Europe, Urban Technologies - The City in the 21st CenturyBreakout
09:00 - 15:30Working Group 06: Food Security and Distributive JusticeBreakout
09:00 - 15:30Working Group 07: Research Promotion Followed by Financial Bottleneck?Breakout
09:00 - 15:30Working Group 08: Research in the Classroom: New Ways of Learning in Natural SciencesBreakout
09:00 - 15:30Working Group 09: Simple - Functional - Trendy? Technological Solutions for Old and YoungBreakout
09:00 - 15:30Working Group 10: IT - Challenging the Present, Defining the Future!Breakout
09:00 - 15:30Working Group 11: The Digital City of TomorrowBreakout
09:00 - 15:30Working Group 12: Design Thinking and Open Innovation - The Customer is KingBreakout
09:00 - 15:00Ö1 Children's University Alpbach - Science and Technology for KidsBreakout
09:45 - 15:00Special Event: New Ways of Internationalisation? European Strategies for the Globalisation of Research and InnovationBreakout
16:00 - 17:45Natural Science Education for Future GenerationsPlenary
18:15 - 19:30Frontier Technologies - A Gateway to the Future in cooperation with the European Research CouncilPlenary


09:30 - 11:00International Year of ChemistryPlenary
11:20 - 12:10The Future of the InternetPlenary
12:10 - 13:05The Physics of SuperheroesPlenary
13:05 - 13:15Closing StatementPlenary
13:15 - 14:00Snack ReceptionSocial