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09: Design Thinking as a Tool for Innovation

in englischer Sprache

Supported by Brainds
How can we deal with our ever more complex world in the best possible way? How can technological and social innovation become more target-oriented, placing it at the service of people? Design Thinking is based on “human centred, solution based thinking”, applying the creative and collaborative methods employed in design to find new solutions for the issues of our times. In this breakout session, we will not only provide you with an insight into the ways and contents of design thinking, but invite you to take an active part in a design thinking process.

Director, Center for Design Research at Stanford and Hasso Plattner Design Thinking Research Program; Professor of Mechanical Engineering, Stanford University, Stanford
Managing Partner, Brainds, Marken und Design GmbH, Vienna Chair

Ph.D. Larry LEIFER

Director, Center for Design Research at Stanford and Hasso Plattner Design Thinking Research Program; Professor of Mechanical Engineering, Stanford University, Stanford

1958-1962 B.S., Engineering Science, Stanford University
1963-1963 M.S., Mechanical Engineering Product Design, Stanford University
1964-1969 Ph.D., Biomedical Engineering (Neuroscience), Stanford University
1963-1964 Research Assistant, Mech. Engr., Stanford University
1964-1969 NIH pre-doc Fellow, Biomed. Engr., Stanford University
1970-1971 NAS post-doc Fellow, Biomed. Engr., NASA Ames Research Center
1972-1973 NASA exchange Fellow, Aero. Astro., Massachusetts Institute of Technology
1974-1976 Assistant Professor, Biomed. Engr., Swiss Federal Institute of Technology Zurich
1977-1988 Associate Professor, Mech. Engr., Stanford University
Associate Professor, Biomed. Engr., Neurology, by courtesy
1979-1989 Founding Director, Stanford-VA Rehabilitation R&D Center
1984 Founding Director, Stanford Center for Design Research
1988 Professor, Mech. Engr. Design, Stanford University
1989-1991 Co-Founder, CTO, Tolfa Corporation (now Lingraphicare America)
1997 Founding Director, Stanford University Learning Laboratory
2004 Founding Member, Hasso Plattner Institute of Design at Stanford
since 2008 Founding Co-Director, Hasso Plattner Design Thinking Research Program

Mag. Oliver HEISS

Managing Partner, Brainds, Marken und Design GmbH, Vienna

1996 Corporate Finance Analyst, HSBC Investmentbank, London
1998-1999 M&A Analyst CAIB Investmentbank, Vienna
1998-2002 Freelance music and popculture journalist
Co-Founder and Head, Marketing Content Agency
2002 Degree in Business Administration, Vienna University of Economics and Business
2003-2005 Deputy-Head Investor Relations & Corporate Development, Wienerberger AG
2006-2009 Senior Brand Consultant, Brainds (formerly Buero 16)
2009-2011 Head of Business Development, Brainds
since 2012 Managing Partner and Senior Brand & Design Strategist, Brainds

Economic Symposium

show timetable


12:00 - 12:20OpeningPlenary
12:20 - 13:30Finance and the Real Economy: Together or Apart?Plenary
13:30 - 13:50Political CornerPlenary
14:50 - 16:30Making Finance Meet the Real Economy’s RequirementsPlenary
18:30 - 19:30Miha Pogacnik: What Businesses can Learn from MusicPlenary
19:30 - 20:30Smart Blue Hour hosted by IBMSocial


06:00 - 06:45management club Business Breakfast “Integrationsfall Europa”Partner
06:00 - 06:45Sustainable Entrepreneurship – Book Presentation on the Business Model of the FuturePartner
07:00 - 08:10The Future of Corporate FundingPlenary
08:10 - 08:30Political CornerPlenary
09:00 - 11:30Working Group 01: The Real Economy and Finance in the “Network of Responsibility”Breakout
09:00 - 11:30Working Group 02: Business, Society and Politics: Assigning Responsibility for ResultsBreakout
09:00 - 11:30Working Group 03: What Happens to Our Values if Computers Learn how to Think?Breakout
09:00 - 11:30Working Group 04: Touch the Future – Security and Identity in a Digital WorldBreakout
09:00 - 11:30Working Group 05: Living with Risk and SpeculationBreakout
09:00 - 11:30Working Group 06: The Pension System as a Ponzi Scheme?Breakout
09:00 - 11:30Working Group 07: Workforce Diversity: Living with and Managing Demographic ChangeBreakout
09:00 - 11:30Working Group 08: Implementing the New World of Work, a Progress ReportBreakout
09:00 - 11:30Working Group 09: Design Thinking as a Tool for InnovationBreakout
09:00 - 11:30Working Group 10: New Energies for Europe – Between Cooperation and CompetitionBreakout
11:30 - 12:30Lunch ReceptionSocial
12:30 - 15:00Working Group 11: Connected Learning, Connected SchoolsBreakout
12:30 - 15:00Working Group 12: Financial Literacy, Decision-Making in Complex SituationsBreakout
12:30 - 15:00Working Group 13: Our Life After the Digital RevolutionBreakout
12:30 - 15:00Working Group 14: Prosperity for All? Austria’s Top Managers in Dialogue with Ludwig ErhardBreakout
12:30 - 15:00Working Group 15: Rethinking Capitalism: The Future of Our Economic ModelBreakout
12:30 - 15:00Working Group 16: Alternative Sustainable Economic ConceptsBreakout
12:30 - 15:00Working Group 17: From Goodwill to Financial Company ValueBreakout
12:30 - 15:00Working Group 18: Back to the Real Economy – Towards a New Industrial Policy for EuropeBreakout
12:30 - 15:00Working Group 19: Industrial Production in the City of the FutureBreakout
12:30 - 15:00Working Group 20: Rating Agencies Between Governments and BusinessesBreakout
16:00 - 17:30Peter Drucker Special Lecture: Leadership and Values in a Complex WorldPlenary
19:30 - 21:30get2gether hosted by T-MobileSocial


06:30 - 07:00“Kater” BreakfastPartner
07:15 - 08:15The New Role of Central Banks in Crisis-ManagementPlenary
08:45 - 10:20New Growth in Europe?Plenary
10:20 - 10:30ClosingPlenary
14:45 - 18:00Generali 3 Banken Business Dialogue “Experiences and Values”Partner