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02: Big Data – Self-Determined Individual Health Behaviour or Skilful Manipulation?

Hotel Alphof
Breakout / Working Group
in deutscher Sprache

Every “step” we take online creates data which allow somebody to draw conclusions about our preferences, thus generating more and more health-specific data. This information can be used to enable people to take better health-related decisions: through customised reminder services and suggestions, for example, as to which kind of exercise you could take and what kind of healthy diet you can eat in your current surroundings, or even through the transmission of health data to physicians to enable therapeutic fine-tuning. There is a fine line, however, between creating opportunities for individual decision-making and manipulating people.

Chief Executive Officer and Partner, PERI Change GmbH, Vienna Coordination

Dr. Marcus MÜLLNER

Chief Executive Officer and Partner, PERI Change GmbH, Vienna

1992 MD, Medizinische Universität Wien
Junior House Officer, Evangelisches Krankenhaus, Wien;
Compulsory military service Military Hospital, Österreichisches Bundesheer
1992-1993 Research Fellow, Univ.-Klinik für Notfallmedizin, Wien
1993-1999 Specialist registrar, Univ.-Klinik für Notfallmedizin, Allgemeines Krankenhaus, Wien
1998-1999 Editorial registrar, British Medical Journal, London
1999 Habilitation, Universitäts Dozent für Innere Medizin, Universität Wien
1999-2005 Associate Editor, British Medical Journal, London
since 1999 Associate Professor of Internal Medicine, Universität Wien, Allgemeines Krankenhaus, Wien
2000 Specialist in Internal Medicine
2000-2004 Consultant Internal Medicine, Univ.-Klinik für Notfallmedizin, Allgemeines Krankenhaus, Wien
2001-2004 Member of the Medical University of Vienna ethics committee
2001-2005 Statistical Editor, Cochrane Anaesthesia Review Group
2002 MSc. in Epidemiology, University College of London, London School of Hygiene and Tropical Medicine
2003 Subspecialty for Intensive Care
2003-2004 Statistician of the ethics committee of Wiener Krankenanstaltenverbund
2004-2005 National expert in secondment, European Medicines Agency (Sector for Scientific Advice and Orphan Drugs, London UK)
2005-2013 Head, Austrian Medicines and Medical Devices Agency, Austria

Health Symposium

show timetable


18:00 - 21:00ReceptionSocial


07:00 - 07:15OpeningPlenary
07:15 - 10:00Abstracting and Synthesising Human NaturePlenary
10:00 - 10:15Introduction to the Breakout SessionsPlenary
11:00 - 12:00Debate: Abstracting and Synthesising Human NaturePlenary
11:45 - 12:00Eleven Questions for the Future of the Austrian Health Care SystemBreakout
12:00 - 14:00Breakout Session 01: Using Big Data to Create a Citizen-Oriented Healthcare System by 2025?Breakout
12:00 - 14:00Breakout Session 02: Big Data – Self-Determined Individual Health Behaviour or Skilful Manipulation?Breakout
12:00 - 14:00Breakout Session 03: Is Data Protection an Obstacle to the Further Development of Our Healthcare System?Breakout
12:00 - 14:00Breakout Session 04: Predictive Genetics – The Right to Know or Not to Know?Breakout
12:00 - 14:00Breakout Session 05: Genes Are Unfair – Who Has to Suffer the Consequences?Breakout
12:00 - 14:00Breakout Session 06: The Individual Genome – Fate, Opportunity or Obligation?Breakout
12:00 - 14:00Breakout Session 07: Doping for the Brain – Individual Freedom or Social Responsibility?Breakout
12:00 - 14:00Breakout Session 08: The Findings of Brain Research – A Blessing or a Curse?Breakout
12:00 - 14:00Breakout Session 09: Neurosciences and Brain Research – What Do We Make of New Findings?Breakout
12:00 - 14:00Breakout Session 10: Health Promotion – Easier Said than Done. What Can Health Promotion Contribute to Public Health by 2025?Breakout
12:00 - 14:00Breakout Session 11: Reorienting Health Services – From Cure to PreventionBreakout
14:30 - 15:15Consolidation and Evaluation of the Future ScenariosBreakout
16:00 - 19:00Reception on the HillSocial
19:30 - 20:30Theatre Performance: Free AssociationCulture


02:30 - 06:00Sunrise Hike with Peter Habeler to GratlspitzSocial
07:00 - 08:45Future Scenarios for the Austrian Healthcare System 2025Plenary
09:15 - 11:00Modernising Communication in Primary HealthcarePlenary
11:15 - 12:45Health Talk – Nutrition 2.0Social
13:30 - 15:00Partner Session 01: Healthy Choices – Promoting Healthy BehaviourPartner
13:30 - 15:00Partner Session 02: Tyroleans are Healthier. But Why?Partner
13:30 - 15:00Partner Session 03: How much Evidence-Based Medicine is Appropriate? – The Example of AustriaPartner
13:30 - 17:00Partner Session 04: Can Chemical Leasing Improve Hygiene Management in Healthcare?Partner
15:30 - 17:00Partner Session 05: Cross-Border Healthcare in Practice – Patients’ Rights in the EUPartner
17:00 - 18:30Vienna Lectures: “Brainier, Better, More Beautiful… – Can Humans Be Optimised?”Culture