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04: Intellectual Property – A System at the Crossroads?

Breakout / Working Group
german language

Will patents, trademarks, designs and copyright still serve as guarantees in tomorrow’s business world? Intellectual property and its legal protection are decisive for investment in innovations, economic growth and prosperity. However, this system is increasingly under discussion: extremely long procedures, lawsuits over vast sums of money, trolls and product piracy are considered as threats “inherent in the system”; open source movements challenge the system “from the outside”. Which changes are to be expected for the European economic area? What are the challenges and opportunities for the business community?


Managing Director, Oxfirst Ltd.; Fellow, Said Business School, University of Oxford
Chief Financial Officer, ORF - Austrian Broadcasting Corporation, Vienna
Head, Institute of Public and Nonprofit Management, Johannes Kepler University Linz
Partner, JBB Rechtsanwälte; Certified Copyright and Media Law Attorney, Berlin
President, Austrian Patent Office, Vienna Chair


Managing Director, Oxfirst Ltd.; Fellow, Said Business School, University of Oxford

1994-2002 PhD Studies, University of Vienna
1999 Erasmus Student, Sorbonne
1999-2000 Postgraduate Student, Johns Hopkins University SAIS
2000 Summer Associate, McKinsey & Company
2002-2003 Economist, OECD - Organization for Economic Cooperation and Development
2003-2007 Economist, United Nations, World Intellectual Property Organization
2007-2008 Research Fellow, U.C. Berkeley
since 2008 Assistant Professor & Research Fellow, University of Oxford
since 2011 Managing Director, Oxfirst Ldt.
since 2012 Assistant Professor, University of Edinburgh

Mag. Richard GRASL

Chief Financial Officer, ORF - Austrian Broadcasting Corporation, Vienna

 Richard Grasl, geboren 1973 in St. Pölten, studierte Handels und Betriebswirtschaft in Wien mit Schwerpunkt Unternehmensführung und war parallel als Redakteur sowie ab 1998 als Fernsehmoderator und Chef vom Dienst beim ORF Niederösterreich tätig. 1999 wechselte er in die Redaktion der Zeit im Bild 2, wo er die Stv. Leitung des Innenpolitik Ressorts innehatte. Ab 2002 war er Chefredakteur des ORF NÖ und für alle Nachrichtensendungen des Landesstudios zuständig. Seit 2010 ist Richard Grasl Kaufmännischer Direktor des ORF. Er wurde im September 2011 für weitere 5 Jahre in seiner Funktion bestätigt und vertritt in Abwesenheit den Generaldirektor.

Dr. Dennis HILGERS

Head, Institute of Public and Nonprofit Management, Johannes Kepler University Linz

 Professor of Public and Nonprofit Management at the Johannes Kepler University Linz
 Associated Researcher of the Technology and Innovation Management Group at RWTH Aachen University
 Research focuses: managing innovation and performance in public administrations, Open Government, the application of open innovation methods for innovation of services and offerings in the public sector
 Coordinator of several large-scale project consortia in this field, funded by the European Union and the German Academy of Sciences


Partner, JBB Rechtsanwälte; Certified Copyright and Media Law Attorney, Berlin

1990-1992 Studium der Rechtswissenschaften an der Johannes Gutenberg Universität zu Mainz
1992-1993 Studium an der Université de Bourgogne in Dijon
1993-1996 Studium der Rechtswissenschaften an der Johannes Gutenberg Universität zu Mainz
1996-1998 Juristischer Vorbereitungsdienst in Neuruppin, Brandenburg
1990-2000 Promotion an der Ludwig-Maximilians-Universität München und der Universität Paris II (Panthon-Assas)
seit 2001 Partner der Kanzlei JBB Rechtsanwälte in Berlin

Dr. Friedrich RÖDLER

President, Austrian Patent Office, Vienna

1979-1983 Studium der Rechtswissenschaften, Universität Wien
1973-1978 Österreichische Finanzverwaltung
1978-2001 Mitglied des Rechnungshofes
1990-1999 Leiter der Redaktion der Berichte an den Nationalrat
1995-1999 Leiter der EU-Abteilung
2000-2001 Stv. Sektionsleiter (Finanz- und Wirtschaftsverwaltung des Bundes samt zugehöriger öffentlicher Unternehmungen)
2001-2005 Generalsekretär des Bundesministeriums für Verkehr, Innovation und Technologie
2004-2005 Prov. Leiter des Patentamtes
seit 2005 Präsident des Österreichischen Patentamtes

Economic Symposium

show timetable


14:00 - 14:10OpeningPlenary
14:10 - 15:40New Goals for the EconomyPlenary
16:10 - 17:40The End of Conventional WisdomPlenary
17:40 - 18:00Political CornerPlenary
18:30 - 19:30Umverteile und herrsche. Wem gehört der Wohlstand?Partner
20:00 - 21:30Learning from the Care EconomyPlenary
21:30 - 22:30Smart Blue HourSocial
22:30 - 23:45Cello Goes Tango or Cello Goes South AmericaCulture


08:00 - 08:4514th management club Business Breakfast "Österreich braucht Europa"Partner
09:00 - 10:10Global Division of Labour - How Can Europe Prosper?Plenary
11:00 - 13:30Breakout Session 01: Hayek vs Keynes: The Most Important Liberal EconomistsBreakout
11:00 - 13:30Breakout Session 02: A New Economic and Competition Model for EuropeBreakout
11:00 - 13:30Breakout Session 03: Critical Success Factors of Entrepreneurial EducationBreakout
11:00 - 13:30Breakout Session 04: Intellectual Property - A System at the Crossroads?Breakout
11:00 - 13:30Breakout Session 05: US Focus Back on Industry - Blessing or Curse for Europe?Breakout
11:00 - 13:30Breakout Session 06: Clash of Generations - Corporate Cultures Put to the Test by New Working EnvironmentsBreakout
11:00 - 13:30Breakout Session 07: Re-IndustrialisationBreakout
11:00 - 13:30Breakout Session 08: Work to Live, or Live to Work? - Changing Working EnvironmentsBreakout
11:00 - 13:30Breakout Session 09: Putting User Innovation to WorkBreakout
11:00 - 13:30Breakout Session 10: The Future of Corporate Learning - What Makes Businesses Successful?Breakout
12:10 - 12:30Political CornerPlenary
13:30 - 14:30Lunch ReceptionSocial
14:30 - 17:00Breakout Session 11: The EU's Energy and Climate Policy - A Threat to Our Industries?Breakout
14:30 - 17:00Breakout Session 12: Inequality Before and After the Financial CrisisBreakout
14:30 - 17:00Breakout Session 13: Schengen for Data: What Is Necessary, What Is Feasible?Breakout
14:30 - 17:00Breakout Session 14: Good Is the Enemy of Great - What Distinguishes Leading Enterprises from Others?Breakout
14:30 - 17:00Breakout Session 15: Room for CreativityBreakout
14:30 - 17:00Breakout Session 16: Business Development Based on Design ThinkingBreakout
14:30 - 17:00Breakout Session 17: The Key to Innovation - People, Mindset, TechnologiesBreakout
14:30 - 17:00Breakout Session 18: Sharing Economy - Cooperatives in the 21st CenturyBreakout
14:30 - 17:00Breakout Session 19: The Economic Future of EuropeBreakout
14:30 - 17:00Breakout Session 20: From Wallet to Smartphone - Challenges and Opportunities of the Digital World of FinanceBreakout
18:00 - 19:30Peter Drucker Special Lecture: Property or Communities? The Upcoming Challenge for CompaniesPlenary
21:00 - 22:00Don't Mind the GapCulture


Magenta NightSocial


08:00 - 09:00Breakfast Club 01: In Conversation with: Alexa L. WesnerPartner
08:00 - 09:00Breakfast Club 02: In Conversation with: Franz FischlerPartner
08:30 - 09:00"Kater" BreakfastPartner
09:00 - 10:00The Economy According to the MediaPlenary
10:00 - 10:30Cooperation in EuropePlenary
11:00 - 12:20Europe's Economy and the Next GenerationPlenary
12:20 - 12:30ClosingPlenary
22:00 - 23:30Brunnhilde - DJanes NightCulture