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10: Health Promotion – Easier Said than Done. What Can Health Promotion Contribute to Public Health by 2025?

Hotel Alphof
Breakout / Working Group
german language

Numerous studies prove the good cost/benefit ratio of health promotion. However, our healthcare system is still largely based on “repair measures”. What are the direct and indirect benefits of health promotion for our society? How can we promote healthy living – and how can we create living environments which promote healthy lifestyles? How can we organise and fund health promotion? How can we succeed in instilling the necessary health awareness in individuals?


Secretary General, Austrian Red Cross, Vienna Coordination


Secretary General, Austrian Red Cross, Vienna

1979-1985 Verkaufstraining, Leiter Verkaufsinnendienst, Marketing/Exportleiter, Fa. Master Foods
1985-1986 Vertriebsleiter, Fa. Hofbauer
1987-1992 Geschäftsführer (Schokothek, Up to Date), Billa Holding AG
1992-1999 Leiter, extramurale Dienste des NÖ Hilfswerks und Geschäftsführer, Österreichischens Hilfswerk
since 1999 Mitglied der Geschäftsleitung, Österreichisches Rotes Kreuz
since 2002 Stellvertretender Generalsekretär, verantwortlich für die Bereiche Marketing/Kommunikation, Ausbildung, Gesundheit, Rettungswesen, Beschaffung, Österreichisches Rotes Kreuz
since 2012 Generalsekretär, Österreichisches Rotes Kreuz

Health Symposium

show timetable


20:00 - 23:00ReceptionSocial


09:00 - 09:15OpeningPlenary
09:15 - 12:00Abstracting and Synthesising Human NaturePlenary
12:00 - 12:15Introduction to the Breakout SessionsPlenary
13:00 - 14:00Debate: Abstracting and Synthesising Human NaturePlenary
13:45 - 14:00Eleven Questions for the Future of the Austrian Health Care SystemBreakout
14:00 - 16:00Breakout Session 01: Using Big Data to Create a Citizen-Oriented Healthcare System by 2025?Breakout
14:00 - 16:00Breakout Session 02: Big Data - Self-Determined Individual Health Behaviour or Skilful Manipulation?Breakout
14:00 - 16:00Breakout Session 03: Is Data Protection an Obstacle to the Further Development of Our Healthcare System?Breakout
14:00 - 16:00Breakout Session 04: Predictive Genetics - The Right to Know or Not to Know?Breakout
14:00 - 16:00Breakout Session 05: Genes Are Unfair - Who Has to Suffer the Consequences?Breakout
14:00 - 16:00Breakout Session 06: The Individual Genome - Fate, Opportunity or Obligation?Breakout
14:00 - 16:00Breakout Session 07: Doping for the Brain - Individual Freedom or Social Responsibility?Breakout
14:00 - 16:00Breakout Session 08: The Findings of Brain Research - A Blessing or a Curse?Breakout
14:00 - 16:00Breakout Session 09: Neurosciences and Brain Research - What Do We Make of New Findings?Breakout
14:00 - 16:00Breakout Session 10: Health Promotion - Easier Said than Done. What Can Health Promotion Contribute to Public Health by 2025?Breakout
14:00 - 16:00Breakout Session 11: Reorienting Health Services - From Cure to PreventionBreakout
16:30 - 17:15Consolidation and Evaluation of the Future ScenariosBreakout
18:00 - 21:00Reception on the HillSocial
21:30 - 22:30Theatre Performance: Free AssociationCulture


04:30 - 08:00Sunrise Hike with Peter Habeler to GratlspitzSocial
09:00 - 10:45Future Scenarios for the Austrian Healthcare System 2025Plenary
11:15 - 13:00Modernising Communication in Primary HealthcarePlenary
13:15 - 14:45Health Talk - Nutrition 2.0Social
15:30 - 17:00Partner Session 01: Healthy Choices - Promoting Healthy BehaviourPartner
15:30 - 17:00Partner Session 02: Tyroleans are Healthier. But Why?Partner
15:30 - 17:00Partner Session 03: How much Evidence-Based Medicine is Appropriate? - The Example of AustriaPartner
15:30 - 19:00Partner Session 04: Can Chemical Leasing Improve Hygiene Management in Healthcare?Partner
17:30 - 19:00Partner Session 05: Cross-Border Healthcare in Practice - Patients' Rights in the EUPartner
19:00 - 20:30Vienna Lectures: "Brainier, Better, More Beautiful... - Can Humans Be Optimised?"Culture