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10: Health Promotion – Easier Said than Done. What Can Health Promotion Contribute to Public Health by 2025?

Hotel Alphof
Breakout / Working Group
in deutscher Sprache

Numerous studies prove the good cost/benefit ratio of health promotion. However, our healthcare system is still largely based on “repair measures”. What are the direct and indirect benefits of health promotion for our society? How can we promote healthy living – and how can we create living environments which promote healthy lifestyles? How can we organise and fund health promotion? How can we succeed in instilling the necessary health awareness in individuals?

Former Secretary General, Austrian Red Cross, Vienna Coordination

Dr. Mag. Werner KERSCHBAUM

Former Secretary General, Austrian Red Cross, Vienna

1979-1985 Verkaufstraining, Leiter Verkaufsinnendienst, Marketing/Exportleiter, Fa. Master Foods
1985-1986 Vertriebsleiter, Fa. Hofbauer
1987-1992 Geschäftsführer (Schokothek, Up to Date), Billa Holding AG
1992-1999 Leiter, extramurale Dienste des NÖ Hilfswerks und Geschäftsführer, Österreichischens Hilfswerk
since 1999 Mitglied der Geschäftsleitung, Österreichisches Rotes Kreuz
since 2002 Stellvertretender Generalsekretär, verantwortlich für die Bereiche Marketing, Kommunikation, Ausbildung, Gesundheit, Rettungswesen, Beschaffung, Österreichisches Rotes Kreuz
2012-2019 Generalsekretär, Österreichisches Rotes Kreuz

Health Symposium

show timetable


18:00 - 21:00ReceptionSocial


07:00 - 07:15OpeningPlenary
07:15 - 10:00Abstracting and Synthesising Human NaturePlenary
10:00 - 10:15Introduction to the Breakout SessionsPlenary
11:00 - 12:00Debate: Abstracting and Synthesising Human NaturePlenary
11:45 - 12:00Eleven Questions for the Future of the Austrian Health Care SystemBreakout
12:00 - 14:00Breakout Session 01: Using Big Data to Create a Citizen-Oriented Healthcare System by 2025?Breakout
12:00 - 14:00Breakout Session 02: Big Data – Self-Determined Individual Health Behaviour or Skilful Manipulation?Breakout
12:00 - 14:00Breakout Session 03: Is Data Protection an Obstacle to the Further Development of Our Healthcare System?Breakout
12:00 - 14:00Breakout Session 04: Predictive Genetics – The Right to Know or Not to Know?Breakout
12:00 - 14:00Breakout Session 05: Genes Are Unfair – Who Has to Suffer the Consequences?Breakout
12:00 - 14:00Breakout Session 06: The Individual Genome – Fate, Opportunity or Obligation?Breakout
12:00 - 14:00Breakout Session 07: Doping for the Brain – Individual Freedom or Social Responsibility?Breakout
12:00 - 14:00Breakout Session 08: The Findings of Brain Research – A Blessing or a Curse?Breakout
12:00 - 14:00Breakout Session 09: Neurosciences and Brain Research – What Do We Make of New Findings?Breakout
12:00 - 14:00Breakout Session 10: Health Promotion – Easier Said than Done. What Can Health Promotion Contribute to Public Health by 2025?Breakout
12:00 - 14:00Breakout Session 11: Reorienting Health Services – From Cure to PreventionBreakout
14:30 - 15:15Consolidation and Evaluation of the Future ScenariosBreakout
16:00 - 19:00Reception on the HillSocial
19:30 - 20:30Theatre Performance: Free AssociationCulture


02:30 - 06:00Sunrise Hike with Peter Habeler to GratlspitzSocial
07:00 - 08:45Future Scenarios for the Austrian Healthcare System 2025Plenary
09:15 - 11:00Modernising Communication in Primary HealthcarePlenary
11:15 - 12:45Health Talk – Nutrition 2.0Social
13:30 - 15:00Partner Session 01: Healthy Choices – Promoting Healthy BehaviourPartner
13:30 - 15:00Partner Session 02: Tyroleans are Healthier. But Why?Partner
13:30 - 15:00Partner Session 03: How much Evidence-Based Medicine is Appropriate? – The Example of AustriaPartner
13:30 - 17:00Partner Session 04: Can Chemical Leasing Improve Hygiene Management in Healthcare?Partner
15:30 - 17:00Partner Session 05: Cross-Border Healthcare in Practice – Patients’ Rights in the EUPartner
17:00 - 18:30Vienna Lectures: “Brainier, Better, More Beautiful… – Can Humans Be Optimised?”Culture