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14: Good Is the Enemy of Great – What Distinguishes Leading Enterprises from Others?

Breakout / Working Group
german language

Faced with global developments, European enterprises have to make fundamental decisions. But which factors decide whether they will be able to tap their full potential and become leading enterprises or remain average and be overtaken by others? The CEOs of some of the leading enterprises on the Austrian market and an Austrian pioneer and economic expert will discuss the fundamentals of long-term success and top market performance.


Chief Executive Officer, Telekom Austria Group, Vienna
Chief Executive Officer, VERBUND AG, Vienna
Chief Executive Officer, REWE International, Wiener Neudorf
Director, Agenda Austria, Vienna
Managing Partner, Gehrer Plötzeneder DDWS Corporate Advisors GmbH, Vienna Chair


Chief Executive Officer, Telekom Austria Group, Vienna

  Studium, Publizistik, Kommunikations- und Sportwissenschaften, Paris-Lodron-Universität Salzburg
  Diverse MBA-Module, Pepperdine University, USA
  Executive-Kurse, Stanford University, USA und INSEAD, Frankreich
bis 1996 International Brand Manager, Procter & Gamble
1996 Produktmanager, mobilkom austria
2001 Vorstand Marketing und Vertrieb, mobilkom austria
2007 Vorstand Marketing, Telekom Austria TA AG (zusätzlich zur bisherigen Vorstandsfunktion)
seit 2009 Generaldirektor, A1 Telekom Austria AG (hervorgegangen aus der Fusion von mobilkom austria und Telekom Austria TA AG)
seit 2009 Generaldirektor, Telekom Austria Group

Dipl.-Ing. Wolfgang ANZENGRUBER

Chief Executive Officer, VERBUND AG, Vienna

1977-1982 Study of Mechanical Engineering and Business Management, Vienna University of Technology
1983-1999 Leading Positions with SGP Simmering Graz Pauker AG, SYSTEC Industrieautomation GmbH, ABB Industrie GmbH, ABB Energie AG and ABB Industrie- & Gebäudesysteme GmbH
1999-2000 Member of the Managing Board, Salzburger Stadtwerke AG
2000-2003 Member of the Managing Board, Salzburg AG
2003-2008 Chief Executive Officer, Palfinger AG
since 2009 Chief Executive Officer, VERBUND AG

Dkfm. Frank HENSEL

Chief Executive Officer, REWE International, Wiener Neudorf

  Studium der Betriebswirtschaft
1988 Sales-Manager, Nestle AG Deutschland
1990 Vorstandsassistent (und andere Funktionen im Unternehmen), SPAR AG Hamburg
1996 Direktor (gesamtverantwortlich für den Bereich Supermarkt/Großhandel für alle Regionen Deutschlands), SPAR Handels AG Deutschland
1999 REWE Group im internationalen Bereich, REWE Zentral AG
2000 Geschäftsführer, REWE Ungarn
2002 Vorstandsmitglied, BILLA AG Österreich, zuständig für Italien und Vorsitz der Geschäftsführung für BILLA/Standa Italien
2005 Vorstandsmitglied, REWE Group Austria
2008 Vorstandsvorsitzender, REWE Group Austria
seit 2009 Generalbevollmächtigter, REWE Group und Vorstandsvorsitzender, REWE International AG


Director, Agenda Austria, Vienna

1990-1991 Bankausbildung in der Creditanstalt Bankverein
1992-1997 Studium der Handelswissenschaften, WU Wirtschaftsuniversität Wien
1997-2013 Wirtschaftsredaktion, "Die Presse", Wien
2004-2013 Leiter der Wirtschaftsredaktion, "Die Presse", Wien
2011-2013 Stellvertretender Chefredakteur, "Die Presse", Wien
seit 2013 Direktor, Agenda Austria, Wien


Managing Partner, Gehrer Plötzeneder DDWS Corporate Advisors GmbH, Vienna

1983 Trainee, Saatchi & Saatchi, New York
1985 Community Exchange, Cargill Investors, New York
1987 Trainee, Ted Bates, New York
1989 Studium der BWL, Wirtschaftsuniversität Wien
1989-1990 Marketing Manager, AZ Tageszeitung
1990-1991 Account Supervisor, Ogilvy & Mather
1991-1993 Account Director, Lintas Wien
1993-1997 Client Service Director, Region: Zentral- und Osteuropa, Lowe GGK
1997-1999 Chief Operating Officer, Region: Zentral- und Osteuropa, Lowe GGK
1999-2005 Mitglied des Vorstandes, Lowe GGK Holding AG
2000 Advanced Management Programme (AMP 37), Wharton Business School, Philadelphia, U.S.A.
2001-2002 General Manager, Lowe & Partners Europe
2002-2005 Chief Executive Officer, Lowe GGK Holding AG
since 2005 Managing Partner, Gehrer Plötzeneder-DDWS Corporate Advisors

Economic Symposium

show timetable


14:00 - 14:10OpeningPlenary
14:10 - 15:40New Goals for the EconomyPlenary
16:10 - 17:40The End of Conventional WisdomPlenary
17:40 - 18:00Political CornerPlenary
18:30 - 19:30Umverteile und herrsche. Wem gehört der Wohlstand?Partner
20:00 - 21:30Learning from the Care EconomyPlenary
21:30 - 22:30Smart Blue HourSocial
22:30 - 23:45Cello Goes Tango or Cello Goes South AmericaCulture


08:00 - 08:4514th management club Business Breakfast "Österreich braucht Europa"Partner
09:00 - 10:10Global Division of Labour - How Can Europe Prosper?Plenary
11:00 - 13:30Breakout Session 01: Hayek vs Keynes: The Most Important Liberal EconomistsBreakout
11:00 - 13:30Breakout Session 02: A New Economic and Competition Model for EuropeBreakout
11:00 - 13:30Breakout Session 03: Critical Success Factors of Entrepreneurial EducationBreakout
11:00 - 13:30Breakout Session 04: Intellectual Property - A System at the Crossroads?Breakout
11:00 - 13:30Breakout Session 05: US Focus Back on Industry - Blessing or Curse for Europe?Breakout
11:00 - 13:30Breakout Session 06: Clash of Generations - Corporate Cultures Put to the Test by New Working EnvironmentsBreakout
11:00 - 13:30Breakout Session 07: Re-IndustrialisationBreakout
11:00 - 13:30Breakout Session 08: Work to Live, or Live to Work? - Changing Working EnvironmentsBreakout
11:00 - 13:30Breakout Session 09: Putting User Innovation to WorkBreakout
11:00 - 13:30Breakout Session 10: The Future of Corporate Learning - What Makes Businesses Successful?Breakout
12:10 - 12:30Political CornerPlenary
13:30 - 14:30Lunch ReceptionSocial
14:30 - 17:00Breakout Session 11: The EU's Energy and Climate Policy - A Threat to Our Industries?Breakout
14:30 - 17:00Breakout Session 12: Inequality Before and After the Financial CrisisBreakout
14:30 - 17:00Breakout Session 13: Schengen for Data: What Is Necessary, What Is Feasible?Breakout
14:30 - 17:00Breakout Session 14: Good Is the Enemy of Great - What Distinguishes Leading Enterprises from Others?Breakout
14:30 - 17:00Breakout Session 15: Room for CreativityBreakout
14:30 - 17:00Breakout Session 16: Business Development Based on Design ThinkingBreakout
14:30 - 17:00Breakout Session 17: The Key to Innovation - People, Mindset, TechnologiesBreakout
14:30 - 17:00Breakout Session 18: Sharing Economy - Cooperatives in the 21st CenturyBreakout
14:30 - 17:00Breakout Session 19: The Economic Future of EuropeBreakout
14:30 - 17:00Breakout Session 20: From Wallet to Smartphone - Challenges and Opportunities of the Digital World of FinanceBreakout
18:00 - 19:30Peter Drucker Special Lecture: Property or Communities? The Upcoming Challenge for CompaniesPlenary
21:00 - 22:00Don't Mind the GapCulture


Magenta NightSocial


08:00 - 09:00Breakfast Club 01: In Conversation with: Alexa L. WesnerPartner
08:00 - 09:00Breakfast Club 02: In Conversation with: Franz FischlerPartner
08:30 - 09:00"Kater" BreakfastPartner
09:00 - 10:00The Economy According to the MediaPlenary
10:00 - 10:30Cooperation in EuropePlenary
11:00 - 12:20Europe's Economy and the Next GenerationPlenary
12:20 - 12:30ClosingPlenary
22:00 - 23:30Brunnhilde - DJanes NightCulture