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04: Crowdsourcing – If You Have a Problem, Ask Everyone!?

Breakout / Working Group
in englischer Sprache

With this headline, the New York Times encapsulated the phenomenon of crowdsourcing. Since then, the world of academia has also picked up on the idea. What are the necessary conditions for crowdsourcing to succeed for business? What are the advantages of this method in developing new products?

Director and Partner, Fingertip Ltd., Helsinki
Director, Open Innovation Networks, Innovation & Marketing, Swarovski Professional, Wattens
Chief Executive Officer, isn - innovation service network GmbH, Graz; Secretary of the Board, ECN - European Crowdfunding Network, Brussels
Professor and Director, Institute for Strategy, Technology and Organization, WU (Vienna University of Economics and Business), Vienna Chair


Director and Partner, Fingertip Ltd., Helsinki

 MA, School of Behavioural Sciences, University of Helsinki, Finland & University of Minnesota
 Ph.D. Student, Department of Industrial Engineering and Management, Aalto University School of Science, Espoo; Special studies, Haas School of Business, University of California, Berkeley
1999-2000 Researcher, Knowledge Management, LTT Research LTD, Helsinki School of Economics
2000-2001 Pedagogical Designer, Tietovalta Ltd, TJ Group Plc
2002-2015 Head of Development, Tieturi Vision Ltd
2006-2007 Senior Consultant, Employee Transformation&Talent Management, Capgemini
2008-2012 Head of Crowdsourcing, Innovation Management, Chief Technology s Office, Nokia
2013-2014 Rapporteur for the OISPG - Open Innovation Strategy and Policy Group, The European Commission, DG Connect
2013-2015 Head of Crowds&Communities, DIGILE - Strategic Centre for Science, Technology and Innovation in Internet Economy
since 2013 Advisor, Angel Investor
since 2016 Director and Partner, Fingertip Ltd, Helsinki

Ing. Hannes ERLER

Director, Open Innovation Networks, Innovation & Marketing, Swarovski Professional, Wattens

1975-1980 Höhere Technische Lehr- und Versuchsanstalt Innsbruck, Fachrichtung Maschinenbau
1980 Eintritt in die Produktentwicklungsabteilung, D. Swarovski KG, Wattens
1997 Executive Training Harvard Business School: Leading Product Development; Prof. Wheelwright and Prof. Marco Iansiti
Bereichsleiter Produktentwicklung und Design, D. Swarovski KG, Wattens
2000 IMD - Lausanne Executive Training, Managing the Innovation Process
2002 Gründung des i-LAB, Innovation Management - Front End Focus, D. Swarovski KG, Wattens
2003 Vice President Innovation, Implementierung eines neuen Business-Innovationsprozesses, D. Swarovski KG, Wattens
2005 Ausbildung Systemische Organisationsentwicklung / Dr. Sohm
2007 Implementierung INNOnetwork, D. Swarovski KG, Wattens
2010 Zertifizierte Coaching Trainer Ausbildung (Future Methode)

DI Dr. Reinhard WILLFORT

Chief Executive Officer, isn - innovation service network GmbH, Graz; Secretary of the Board, ECN - European Crowdfunding Network, Brussels

2000 Ph.D., Innovation- and Knowledgemanagement
since 2001 Founder and Chief Executive Officer, isn - innovation service network GmbH, Graz
since 2006 Scientific coordinator, Master of Science Innovationmanagement (MSc), Danube University Krems
since 2007 Founder and Managing Director, Neurovation GmbH, Graz
since 2011 Founder and Managing Director, 1000x1000 Crowdbusiness GmbH, Graz
since 2012 Co-Founder, ECN - European Crowdfunding Network AISBL, Brussels

Dr. Christopher LETTL

Professor and Director, Institute for Strategy, Technology and Organization, WU (Vienna University of Economics and Business), Vienna

1993-1998 University of Hamburg
1999-2000 Lecturer, WU (Vienna University of Economics and Business)
2000-2003 Lecturer, Doctoral Student, Hamburg University of Technology
2003 Doctoral Degree in Business Administration, Hamburg University of Technology
2003-2006 Assistant, Associate Professor (wissenschaftlicher Assistent & Privatdozent), Berlin University of Technology
2006 Habilitation in Business Administration
2006-2009 Full Professor, Chair of Technology and Innovation Management, Aarhus School of Business, University of Aarhus
2009-2014 WU (Vienna University of Economics and Business)

Economic Symposium

show timetable


08:00 - 10:30Charity Soccer Match – Good Game, Good CauseSocial
12:00 - 12:30OpeningPlenary
12:30 - 14:00Changing World – Changing WaysPlenary
14:10 - 14:45Meet the Speaker: Cesar HidalgoPlenary
14:10 - 14:45Meet the Speaker: Robin ChasePlenary
14:30 - 16:00Market Economy – Reinvent or Reboot?Plenary
16:30 - 18:00ecoplus Lower Austria EveningSocial
16:30 - 18:00Fireside Talk “Future of Europe – Future of the European Economy”Partner
18:00 - 19:30Migration – Opportunity and ChallengePlenary
19:30 - 20:30Illuminating AlpbachSocial


06:00 - 07:0016th management club Business BreakfastPartner
06:00 - 07:00Country Breakfast Georgia – Ways Out of CorruptionPlenary
06:00 - 07:00Country Breakfast Israel – the Country of Start-UpsPlenary
06:00 - 07:00Country Breakfast South Korea – Education Is the KeyPlenary
07:00 - 08:30Digital Employees – Have No Fear, Technology Is HerePlenary
09:00 - 11:30Breakout Session 01: Online Platforms – New Working Conditions in the Digital AgeBreakout
09:00 - 11:30Breakout Session 02: The Role of a Modern State for the Economy and SocietyBreakout
09:00 - 11:30Breakout Session 03: The European Data Economy Needs a New Enlightenment!Breakout
09:00 - 11:30Breakout Session 04: Crowdsourcing – If You Have a Problem, Ask Everyone!?Breakout
09:00 - 11:30Breakout Session 05: Regional Hidden Champions: Ready for the Future?Breakout
09:00 - 11:30Breakout Session 06: New Values, New Ambitions? How Traditional Leadership Is Challenged by MillennialsBreakout
09:00 - 11:30Breakout Session 07: Motivate and Regulate – Behavioural Economics as a New Approach in PoliticsBreakout
09:00 - 11:30Breakout Session 08: The 4th Industrial Revolution – Reurbanisation of ProductionBreakout
09:00 - 11:30Breakout Session 09: FinTechs, Crowdfunding and Online Consultancy – a Change for the Whole Financial Industry?Breakout
09:00 - 11:30Breakout Session 10: Digital Transformation Through Business Model InnovationBreakout
09:00 - 11:30Breakout Session 11: The Power and Myth of CreativityBreakout
11:30 - 13:00Lunch ReceptionSocial
11:45 - 12:45World.Economy.Austria. Successful Ideas for Our CountryPartner
13:00 - 15:30Breakout Session 12: International Trade – Past, Present, FutureBreakout
13:00 - 15:30Breakout Session 13: Where Fear Reigns, Reason FadesBreakout
13:00 - 15:30Breakout Session 14: Big Data – a Vision of the Future, or: the End of Coincidence?Breakout
13:00 - 15:30Breakout Session 15: Leadership & Responsibility – How Responsible Leaders Do Good and Irresponsible Leaders Create HavocBreakout
13:00 - 15:30Breakout Session 16: Stay Innovative – the Example of Light Weight DesignBreakout
13:00 - 15:30Breakout Session 17: Live or Let Die? The Evolution of the Economy – Darwinism Mixes Up the MarketsBreakout
13:00 - 15:30Breakout Session 18: The Energy Transition – a Test for Our Economic SystemBreakout
13:00 - 15:30Breakout Session 19: Quo Vadis Digital Europe/Austria?Breakout
13:00 - 15:30Breakout Session 20: Hands on Jam Session – Business as Unusual: Open Innovation and Service Design ThinkingBreakout
13:00 - 15:30Breakout Session 21: Opinion Making Between Transparency and Headline FeverBreakout
13:00 - 15:30Breakout Session 22: Transparency – Cui Bono?Breakout
16:30 - 18:00Switch – Changing Culture, Changing Business?Plenary
17:00 - 18:30Myths and Facts. How Is it with the Austrian Economic and Social System?Partner


Magenta NightSocial


06:00 - 07:00Breakfast ClubPlenary
06:30 - 07:30“Kater” BreakfastPartner
07:00 - 08:30Digital Entrepreneurship in EuropePlenary
07:00 - 08:30Fully Connected – Fully Enlightened or Fully Enslaved? – Peter Drucker Morning SessionPlenary
09:00 - 10:30Different Countries, Different Solutions – Economic Cultures in ComparisonPlenary
10:40 - 11:15Meet the Speaker: Lung YingtaiPlenary
10:40 - 11:15Meet the Speaker: Philipp BlomPlenary
14:30 - 18:00Economic DialoguePartner