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10: Digital Transformation Through Business Model Innovation

Breakout / Working Group
german language

To get the most out of the digital transformation, you have to start where the greatest effect is expected: the business model. In an interactive workshop you will find out with a combination of creativity and process how to progress from the initial idea to new business models.

Managing Director, Hernstein Institute of Management and Leadership, Vienna
Chief Executive Officer, ASFINAG - Autobahnen und Schnellstraßen Finanzierungs AG, Vienna
Managing Director, SAP Austria, Vienna
Chief Commercial Officer, Magenta Telekom , Vienna
Digital Business Services Product Support and Operations Office Knowledge Manager, SAP Austria, Vienna Chair

Mag. Eva-Maria AYBERK

Managing Director, Hernstein Institute of Management and Leadership, Vienna

1995 Vertragsassistentin, Institut für Finanzierung und Finanzmärkte, Wirtschaftsuniversität Wien
1996-1997 Telemarketing-Abteilung und Leitung der Business-to-Business, dmb Marketing Beratung, Wien
1999 Projektleitung Customer Relations Management, dmb Marketing Beratung, Wien
1999-2003 Customer Relations- und Campaign Manager, EVN AG, Maria Enzersdorf
2003 Program Manager Global WU Executive MBA, WU Executive Academy, Wien
2005-2007 Head of Development and Sales, Corporate Programs, WU Executive Academy, Wien
2007-2013 Senior HR Manager, Strategisches Personalmanagement, Mitglied des HR-Strategieteams VERBUND AG, Wien
since 2013 Institutsleiterin, Hernstein Institut für Management und Leadership Wirtschaftskammer Wien


Chief Executive Officer, ASFINAG - Autobahnen und Schnellstraßen Finanzierungs AG, Vienna

 Studium Betriebswirtschaft, Wirtschaftsuniversität Wien
 Assistent, Institut für Transportwirtschaft
 MAN, München
2005-2007 Geschäftsführer, Maut Service GmbH
seit 2007 Vorstandsdirektor, ASFINAG


Managing Director, SAP Austria, Vienna

 Studium der Betriebswirtschaftslehre, Johannes Kepler Universität Linz
 MBA General Management, Southern Louisiana University, Hammond
2001-2005 Finance Director, Oracle Czech s.r.o., Prag
2005-2006 Risk Manager Europe, Open Text GmbH, München
2006-2008 Group Director Finance, Clearwire GmbH, Wien
2008-2013 Chief Financial Officer und Director Sales, SAP Österreich GmbH, Wien
seit 2013 Managing Director, SAP Österreich GmbH, Wien

Mag. Maria ZESCH

Chief Commercial Officer, Magenta Telekom , Vienna

1997-1999 Project Manager New Business. ORF, Austrian Broadcasting Company
1999-2002 Consultant and Manager, A.T. Kearney Consulting, Vienna-Düsseldorf
2003-2005 Vice President Strategy, Magenta Telekom , Vienna
2005-2008 Executive Vice President Consumer Marketing, Magenta Telekom , Vienna
2008-2009 Chief Marketing Officer and Member of the Board, T-Mobile Croatia, Zagreb
2010-2012 Chief Marketing Officer and Member of the Board, Magenta Telekom , Vienna
2012-2013 Maternity leave
2013 Director New Business and Project-Organisation, Magenta Telekom , Vienna
2014-2015 Senior Vice President Business and Wholesale, Magenta Telekom , Vienna
since 2015 Chief Commercial Officer and Member of the Board, Magenta Telekom , Vienna

Dr. Gerlinde WALLNER

Digital Business Services Product Support and Operations Office Knowledge Manager, SAP Austria, Vienna

1998-1999 S-TV, Salzburg
2000 Office of the Commercial Councelor, Kuala Lumpur
2001-2003 Group Leader Junior Line, Malta
2001-2002 Commerical Court, Vienna
2003 District Court, Zwettl
2003-2011 SAP Active Global Support, Vienna
2011 SAP AG, Walldorf
since 2012 GSS & DBS Product Support Operatitons Office, SAP, Vienna

Economic Symposium

show timetable


08:00 - 10:30Charity Soccer Match – Good Game, Good CauseSocial
12:00 - 12:30OpeningPlenary
12:30 - 14:00Changing World – Changing WaysPlenary
14:10 - 14:45Meet the Speaker: Cesar HidalgoPlenary
14:10 - 14:45Meet the Speaker: Robin ChasePlenary
14:30 - 16:00Market Economy – Reinvent or Reboot?Plenary
16:30 - 18:00ecoplus Lower Austria EveningSocial
16:30 - 18:00Fireside Talk “Future of Europe – Future of the European Economy”Partner
18:00 - 19:30Migration – Opportunity and ChallengePlenary
19:30 - 20:30Illuminating AlpbachSocial


06:00 - 07:0016th management club Business BreakfastPartner
06:00 - 07:00Country Breakfast Georgia – Ways Out of CorruptionPlenary
06:00 - 07:00Country Breakfast Israel – the Country of Start-UpsPlenary
06:00 - 07:00Country Breakfast South Korea – Education Is the KeyPlenary
07:00 - 08:30Digital Employees – Have No Fear, Technology Is HerePlenary
09:00 - 11:30Breakout Session 01: Online Platforms – New Working Conditions in the Digital AgeBreakout
09:00 - 11:30Breakout Session 02: The Role of a Modern State for the Economy and SocietyBreakout
09:00 - 11:30Breakout Session 03: The European Data Economy Needs a New Enlightenment!Breakout
09:00 - 11:30Breakout Session 04: Crowdsourcing – If You Have a Problem, Ask Everyone!?Breakout
09:00 - 11:30Breakout Session 05: Regional Hidden Champions: Ready for the Future?Breakout
09:00 - 11:30Breakout Session 06: New Values, New Ambitions? How Traditional Leadership Is Challenged by MillennialsBreakout
09:00 - 11:30Breakout Session 07: Motivate and Regulate – Behavioural Economics as a New Approach in PoliticsBreakout
09:00 - 11:30Breakout Session 08: The 4th Industrial Revolution – Reurbanisation of ProductionBreakout
09:00 - 11:30Breakout Session 09: FinTechs, Crowdfunding and Online Consultancy – a Change for the Whole Financial Industry?Breakout
09:00 - 11:30Breakout Session 10: Digital Transformation Through Business Model InnovationBreakout
09:00 - 11:30Breakout Session 11: The Power and Myth of CreativityBreakout
11:30 - 13:00Lunch ReceptionSocial
11:45 - 12:45World.Economy.Austria. Successful Ideas for Our CountryPartner
13:00 - 15:30Breakout Session 12: International Trade – Past, Present, FutureBreakout
13:00 - 15:30Breakout Session 13: Where Fear Reigns, Reason FadesBreakout
13:00 - 15:30Breakout Session 14: Big Data – a Vision of the Future, or: the End of Coincidence?Breakout
13:00 - 15:30Breakout Session 15: Leadership & Responsibility – How Responsible Leaders Do Good and Irresponsible Leaders Create HavocBreakout
13:00 - 15:30Breakout Session 16: Stay Innovative – the Example of Light Weight DesignBreakout
13:00 - 15:30Breakout Session 17: Live or Let Die? The Evolution of the Economy – Darwinism Mixes Up the MarketsBreakout
13:00 - 15:30Breakout Session 18: The Energy Transition – a Test for Our Economic SystemBreakout
13:00 - 15:30Breakout Session 19: Quo Vadis Digital Europe/Austria?Breakout
13:00 - 15:30Breakout Session 20: Hands on Jam Session – Business as Unusual: Open Innovation and Service Design ThinkingBreakout
13:00 - 15:30Breakout Session 21: Opinion Making Between Transparency and Headline FeverBreakout
13:00 - 15:30Breakout Session 22: Transparency – Cui Bono?Breakout
16:30 - 18:00Switch – Changing Culture, Changing Business?Plenary
17:00 - 18:30Myths and Facts. How Is it with the Austrian Economic and Social System?Partner


Magenta NightSocial


06:00 - 07:00Breakfast ClubPlenary
06:30 - 07:30“Kater” BreakfastPartner
07:00 - 08:30Digital Entrepreneurship in EuropePlenary
07:00 - 08:30Fully Connected – Fully Enlightened or Fully Enslaved? – Peter Drucker Morning SessionPlenary
09:00 - 10:30Different Countries, Different Solutions – Economic Cultures in ComparisonPlenary
10:40 - 11:15Meet the Speaker: Lung YingtaiPlenary
10:40 - 11:15Meet the Speaker: Philipp BlomPlenary
14:30 - 18:00Economic DialoguePartner