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10: Digital Transformation Through Business Model Innovation

Breakout / Working Group
in deutscher Sprache

To get the most out of the digital transformation, you have to start where the greatest effect is expected: the business model. In an interactive workshop you will find out with a combination of creativity and process how to progress from the initial idea to new business models.

Managing Director, Hernstein Institute of Management and Leadership, Vienna
Chief Executive Officer, ASFINAG - Autobahnen und Schnellstraßen Finanzierungs AG, Vienna
Managing Director, SAP Austria, Vienna
Chief Commercial Officer, Magenta Telekom, Vienna
Digital Business Services Product Support and Operations Office Knowledge Manager, SAP Austria, Vienna Chair

Mag. Eva-Maria AYBERK

Managing Director, Hernstein Institute of Management and Leadership, Vienna

1992-1993 Studienassistentin, Institut für Finanzierung und Finanzmärkte, Wirtschaftsuniversität Wien
1995 Vertragsassistentin, Institut für Finanzierung und Finanzmärkte, Wirtschaftsuniversität Wien
1996-1997 Telemarketing-Abteilung und Leitung der Business-to-Business, dmb Marketing Beratung, Wien
1999 Projektleitung Customer Relations Management, dmb Marketing Beratung, Wien
1999-2003 Customer Relations- und Campaign Manager, EVN AG, Maria Enzersdorf
2003 Program Manager Global WU Executive MBA, WU Executive Academy, Wien
2005-2007 Head of Development and Sales, Corporate Programs, WU Executive Academy, Wien
2007-2013 Senior HR Manager, Strategisches Personalmanagement, Mitglied des HR-Strategieteams VERBUND AG, Wien
since 2013 Institutsleiterin, Hernstein Institut für Management und Leadership Wirtschaftskammer Wien


Chief Executive Officer, ASFINAG - Autobahnen und Schnellstraßen Finanzierungs AG, Vienna

 Studium Betriebswirtschaft, Wirtschaftsuniversität Wien
 Assistent, Institut für Transportwirtschaft
 MAN, München
1997 Abteilungsleiter Maut, ASFINAG
2005-2007 Geschäftsführer, Maut Service GmbH
seit 2007 Vorstandsdirektor, ASFINAG


Managing Director, SAP Austria, Vienna

 Studium der Betriebswirtschaftslehre, Johannes Kepler Universität Linz
 MBA General Management, Southern Louisiana University, Hammond
1999-2001 Financial Controller und Manager Financial Services, Oracle EMEA, Dublin
2001-2005 Finance Director, Oracle Czech s.r.o., Prag
2005-2006 Risk Manager Europe, Open Text GmbH, München
2006-2008 Group Director Finance, Clearwire GmbH, Wien
2008-2013 Chief Financial Officer und Director Sales, SAP Österreich GmbH, Wien
seit 2013 Managing Director, SAP Österreich GmbH, Wien

Mag. Maria ZESCH

Chief Commercial Officer, Magenta Telekom, Vienna

1992-1997 University of Business Administration Vienna
1997-1999 Project Manager, New Business, ORF - Austrian Broadcasting Company, Vienna
1999-2002 Consultant and Manager, A.T. Kearney Consulting, Vienna-Düsseldorf
2003-2005 Vice President Strategy, Magenta Telekom , Vienna
2005-2008 Executive Vice President Consumer Marketing, Magenta Telekom , Vienna
2008-2009 Chief Marketing Officer and Board Member, T-Mobile Croatia, Zagreb
2010-2012 Chief Marketing Officer and Board Member, Magenta Telekom , Vienna
2012-2013 Maternity leave
2013 Director New Business and Project-Organisation, Magenta Telekom , Vienna
2014-2015 Senior Vice President Business and Wholesale, Magenta Telekom , Vienna
since 2015 Chief Commercial Officer and Board Member, Magenta Telekom , Vienna

Dr. Gerlinde WALLNER

Digital Business Services Product Support and Operations Office Knowledge Manager, SAP Austria, Vienna

1994-1997 SoData, Vienna
1998-1999 S-TV, Salzburg
2000 Office of the Commercial Councelor, Kuala Lumpur
2001-2003 Group Leader Junior Line, Malta
2001-2002 Commerical Court, Vienna
2003 District Court, Zwettl
2003-2011 SAP Active Global Support, Vienna
2011 SAP AG, Walldorf
since 2012 GSS & DBS Product Support Operatitons Office, SAP, Vienna

Economic Symposium

show timetable


08:00 - 10:30Charity Soccer Match – Good Game, Good CauseSocial
12:00 - 12:30OpeningPlenary
12:30 - 14:00Changing World – Changing WaysPlenary
14:10 - 14:45Meet the Speaker: Cesar HidalgoPlenary
14:10 - 14:45Meet the Speaker: Robin ChasePlenary
14:30 - 16:00Market Economy – Reinvent or Reboot?Plenary
16:30 - 18:00ecoplus Lower Austria EveningSocial
16:30 - 18:00Fireside Talk “Future of Europe – Future of the European Economy”Partner
18:00 - 19:30Migration – Opportunity and ChallengePlenary
19:30 - 20:30Illuminating AlpbachSocial


06:00 - 07:0016th management club Business BreakfastPartner
06:00 - 07:00Country Breakfast Georgia – Ways Out of CorruptionPlenary
06:00 - 07:00Country Breakfast Israel – the Country of Start-UpsPlenary
06:00 - 07:00Country Breakfast South Korea – Education Is the KeyPlenary
07:00 - 08:30Digital Employees – Have No Fear, Technology Is HerePlenary
09:00 - 11:30Breakout Session 01: Online Platforms – New Working Conditions in the Digital AgeBreakout
09:00 - 11:30Breakout Session 02: The Role of a Modern State for the Economy and SocietyBreakout
09:00 - 11:30Breakout Session 03: The European Data Economy Needs a New Enlightenment!Breakout
09:00 - 11:30Breakout Session 04: Crowdsourcing – If You Have a Problem, Ask Everyone!?Breakout
09:00 - 11:30Breakout Session 05: Regional Hidden Champions: Ready for the Future?Breakout
09:00 - 11:30Breakout Session 06: New Values, New Ambitions? How Traditional Leadership Is Challenged by MillennialsBreakout
09:00 - 11:30Breakout Session 07: Motivate and Regulate – Behavioural Economics as a New Approach in PoliticsBreakout
09:00 - 11:30Breakout Session 08: The 4th Industrial Revolution – Reurbanisation of ProductionBreakout
09:00 - 11:30Breakout Session 09: FinTechs, Crowdfunding and Online Consultancy – a Change for the Whole Financial Industry?Breakout
09:00 - 11:30Breakout Session 10: Digital Transformation Through Business Model InnovationBreakout
09:00 - 11:30Breakout Session 11: The Power and Myth of CreativityBreakout
11:30 - 13:00Lunch ReceptionSocial
11:45 - 12:45World.Economy.Austria. Successful Ideas for Our CountryPartner
13:00 - 15:30Breakout Session 12: International Trade – Past, Present, FutureBreakout
13:00 - 15:30Breakout Session 13: Where Fear Reigns, Reason FadesBreakout
13:00 - 15:30Breakout Session 14: Big Data – a Vision of the Future, or: the End of Coincidence?Breakout
13:00 - 15:30Breakout Session 15: Leadership & Responsibility – How Responsible Leaders Do Good and Irresponsible Leaders Create HavocBreakout
13:00 - 15:30Breakout Session 16: Stay Innovative – the Example of Light Weight DesignBreakout
13:00 - 15:30Breakout Session 17: Live or Let Die? The Evolution of the Economy – Darwinism Mixes Up the MarketsBreakout
13:00 - 15:30Breakout Session 18: The Energy Transition – a Test for Our Economic SystemBreakout
13:00 - 15:30Breakout Session 19: Quo Vadis Digital Europe/Austria?Breakout
13:00 - 15:30Breakout Session 20: Hands on Jam Session – Business as Unusual: Open Innovation and Service Design ThinkingBreakout
13:00 - 15:30Breakout Session 21: Opinion Making Between Transparency and Headline FeverBreakout
13:00 - 15:30Breakout Session 22: Transparency – Cui Bono?Breakout
16:30 - 18:00Switch – Changing Culture, Changing Business?Plenary
17:00 - 18:30Myths and Facts. How Is it with the Austrian Economic and Social System?Partner


Magenta NightSocial


06:00 - 07:00Breakfast ClubPlenary
06:30 - 07:30“Kater” BreakfastPartner
07:00 - 08:30Digital Entrepreneurship in EuropePlenary
07:00 - 08:30Fully Connected – Fully Enlightened or Fully Enslaved? – Peter Drucker Morning SessionPlenary
09:00 - 10:30Different Countries, Different Solutions – Economic Cultures in ComparisonPlenary
10:40 - 11:15Meet the Speaker: Lung YingtaiPlenary
10:40 - 11:15Meet the Speaker: Philipp BlomPlenary
14:30 - 18:00Economic DialoguePartner