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10: Digital Transformation Through Business Model Innovation

Breakout / Working Group
german language

To get the most out of the digital transformation, you have to start where the greatest effect is expected: the business model. In an interactive workshop you will find out with a combination of creativity and process how to progress from the initial idea to new business models.

Managing Director, Hernstein Institute of Management and Leadership, Vienna
Chief Executive Officer, ASFINAG - Autobahnen und Schnellstraßen Finanzierungs AG, Vienna
Managing Director, SAP Austria, Vienna
Chief Commercial Officer, T-Mobile Austria, Vienna
Digital Business Services Product Support and Operations Office Knowledge Manager, SAP Austria, Vienna

Mag. Eva-Maria AYBERK

Managing Director, Hernstein Institute of Management and Leadership, Vienna

Studienassistentin, Institut für Finanzierung und Finanzmärkte, Wirtschaftsuniversität Wien Vertragsassistentin, Institut für Finanzierung und Finanzmärkte, Wirtschaftsuniversität Wien Telemarketing-Abteilung und Leitung der Business-to-Business, dmb Marketing Beratung, Wien Projektleitung Customer Relations Management, dmb Marketing Beratung, Wien Customer Relations- und Campaign Manager, EVN AG, Maria Enzersdorf Program Manager Global WU Executive MBA, WU Executive Academy, Wien Head of Development and Sales, Corporate Programs, WU Executive Academy, Wien Senior HR Manager, Strategisches Personalmanagement, Mitglied des HR-Strategieteams VERBUND AG, Wien


Chief Executive Officer, ASFINAG - Autobahnen und Schnellstraßen Finanzierungs AG, Vienna

Abteilungsleiter Maut, ASFINAG Geschäftsführer, Maut Service GmbH
 Studium Betriebswirtschaft, Wirtschaftsuniversität Wien
 Assistent, Institut für Transportwirtschaft
 MAN, München


Managing Director, SAP Austria, Vienna

Financial Controller und Manager Financial Services, Oracle EMEA, Dublin Finance Director, Oracle Czech s.r.o., Prag Risk Manager Europe, Open Text GmbH, München Group Director Finance, Clearwire GmbH, Wien Chief Financial Officer und Director Sales, SAP Österreich GmbH, Wien
 Studium der Betriebswirtschaftslehre, Johannes Kepler Universität Linz
 MBA General Management, Southern Louisiana University, Hammond

Mag. Maria ZESCH

Chief Commercial Officer, T-Mobile Austria, Vienna

University of Business Administration Vienna Project Manager New Business. ORF, Austrian Broadcasting Company Consultant and Manager, A.T. Kearney Consulting, Vienna-Düsseldorf Vice President Strategy, T-Mobile Austria GmbH, Vienna Executive Vice President Consumer Marketing, T-Mobile Austria GmbH, Vienna Chief Marketing Officer and Member of the Board, T-Mobile Croatia, Zagreb Chief Marketing Officer and Member of the Board, T-Mobile Austria GmbH, Vienna Maternity leave Director New Business and Project-Organisation, T-Mobile Austria GmbH, Vienna Senior Vice President Business and Wholesale, T-Mobile Austria GmbH, Vienna

Dr. Gerlinde WALLNER

Digital Business Services Product Support and Operations Office Knowledge Manager, SAP Austria, Vienna

SoData, Vienna S-TV, Salzburg Office of the Commercial Councelor, Kuala Lumpur Group Leader Junior Line, Malta Commerical Court, Vienna District Court, Zwettl SAP Active Global Support, Vienna SAP AG, Walldorf

Economic Symposium

show timetable


08:00 - 10:30Charity Soccer Match – Good Game, Good CauseSocial
12:00 - 12:30OpeningPlenary
12:30 - 14:00Changing World – Changing WaysPlenary
14:10 - 14:45Meet the Speaker: Robin ChasePlenary
14:10 - 14:45Meet the Speaker: Cesar HidalgoPlenary
14:30 - 16:00Market Economy – Reinvent or Reboot?Plenary
16:30 - 18:00ecoplus Lower Austria EveningSocial
16:30 - 18:00Fireside Talk “Future of Europe – Future of the European Economy”Partner
18:00 - 19:30Migration – Opportunity and ChallengePlenary
19:30 - 20:30Illuminating AlpbachSocial


06:00 - 07:00Country Breakfast South Korea – Education Is the KeyPlenary
06:00 - 07:00Country Breakfast Georgia – Ways Out of CorruptionPlenary
06:00 - 07:00Country Breakfast Israel – the Country of Start-UpsPlenary
06:00 - 07:0016th management club Business BreakfastPartner
07:00 - 08:30Digital Employees – Have No Fear, Technology Is HerePlenary
09:00 - 11:30Breakout Session 03: The European Data Economy Needs a New Enlightenment!Breakout
09:00 - 11:30Breakout Session 04: Crowdsourcing – If You Have a Problem, Ask Everyone!?Breakout
09:00 - 11:30Breakout Session 07: Motivate and Regulate – Behavioural Economics as a New Approach in PoliticsBreakout
09:00 - 11:30Breakout Session 01: Online Platforms – New Working Conditions in the Digital AgeBreakout
09:00 - 11:30Breakout Session 06: New Values, New Ambitions? How Traditional Leadership Is Challenged by MillennialsBreakout
09:00 - 11:30Breakout Session 09: FinTechs, Crowdfunding and Online Consultancy – a Change for the Whole Financial Industry?Breakout
09:00 - 11:30Breakout Session 11: The Power and Myth of CreativityBreakout
09:00 - 11:30Breakout Session 02: The Role of a Modern State for the Economy and SocietyBreakout
09:00 - 11:30Breakout Session 05: Regional Hidden Champions: Ready for the Future?Breakout
09:00 - 11:30Breakout Session 10: Digital Transformation Through Business Model InnovationBreakout
09:00 - 11:30Breakout Session 08: The 4th Industrial Revolution – Reurbanisation of ProductionBreakout
11:30 - 13:00Lunch ReceptionSocial
11:45 - 12:45World.Economy.Austria. Successful Ideas for Our CountryPartner
13:00 - 15:30Breakout Session 21: Opinion Making Between Transparency and Headline FeverBreakout
13:00 - 15:30Breakout Session 15: Leadership & Responsibility – How Responsible Leaders Do Good and Irresponsible Leaders Create HavocBreakout
13:00 - 15:30Breakout Session 18: The Energy Transition – a Test for Our Economic SystemBreakout
13:00 - 15:30Breakout Session 16: Stay Innovative – the Example of Light Weight DesignBreakout
13:00 - 15:30Breakout Session 13: Where Fear Reigns, Reason FadesBreakout
13:00 - 15:30Breakout Session 14: Big Data – a Vision of the Future, or: the End of Coincidence?Breakout
13:00 - 15:30Breakout Session 19: Quo Vadis Digital Europe/Austria?Breakout
13:00 - 15:30Breakout Session 20: Hands on Jam Session – Business as Unusual: Open Innovation and Service Design ThinkingBreakout
13:00 - 15:30Breakout Session 17: Live or Let Die? The Evolution of the Economy – Darwinism Mixes Up the MarketsBreakout
13:00 - 15:30Breakout Session 12: International Trade – Past, Present, FutureBreakout
13:00 - 15:30Breakout Session 22: Transparency – Cui Bono?Breakout
16:30 - 18:00Switch – Changing Culture, Changing Business?Plenary
17:00 - 18:30Myths and Facts. How Is it with the Austrian Economic and Social System?Partner


Magenta NightSocial


06:00 - 07:00Breakfast ClubPlenary
06:30 - 07:30“Kater” BreakfastPartner
07:00 - 08:30Fully Connected – Fully Enlightened or Fully Enslaved? – Peter Drucker Morning SessionPlenary
07:00 - 08:30Digital Entrepreneurship in EuropePlenary
09:00 - 10:30Different Countries, Different Solutions – Economic Cultures in ComparisonPlenary
10:40 - 11:15Meet the Speaker: Philipp BlomPlenary
10:40 - 11:15Meet the Speaker: Lung YingtaiPlenary
14:30 - 18:00Economic DialoguePartner