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10: Playmaker or match ball – Resilience in times of disruption

Congress Centrum Alpbach
Breakout / Working Group
german language

The economic systems of the 20th century have served their time. Some hold on to the current business models and try to save what they can; others believe they need to tear everything down and rebuild it like the trailblazers of Silicon Valley. What is the right path? How does one turn from being a spectator to being a player in times of digitalisation and disruption?


Director General, SVA - Sozialversicherungsanstalt der gewerblichen Wirtschaft, Vienna
Member of the Board, ÖBB-Personenverkehr AG, Vienna
General Manager, Avanade Austria GmbH, Vienna
Country Managing Director, Accenture Austria, Vienna
Editor-in-Chief, Futurezone GmbH, Vienna Chair


Director General, SVA - Sozialversicherungsanstalt der gewerblichen Wirtschaft, Vienna

 Hans Aubauer was appointed Director General at the Social Security Service for Entrepreneurs of Austria in 2016. He studied Business Administration at the University of Economics and Business in Vienna, Austria. Furthermore, he studied Telecommunication Engineering at the University of Technology Vienna and finished his postgraduate studies to become Chartered Financial Analyst (CFA). Before he started at the Social Security Service for Entrepreneurs, he had held diverse executive positions in the private sector, where he specialized in managing complex international projects for organizations in Germany, the Netherlands, Slovakia and the Czech Republic. In addition, he has been encouraged in the voluntary sector as emergency medical assistant and rescue driver since 1991. Hans Aubauer is married and father of two children.

Dr. Valerie HACKL

Member of the Board, ÖBB-Personenverkehr AG, Vienna

 Betriebswirtschaft, Wirtschaftsuniversität Wien und University of British Columbia, Vancouver
 Promotionsstudium, Schweizerisches Institut für Klein- und Mittelunternehmen, Hochschule St. Gallen
2005-2011 Consultant, Bain & Company
2011 Aufbau der Bildungsinitiative "Teach for Austria"
2012-2014 Assistentin des Vorstandsvorsitzenden, ÖBB-Holding AG
 Seit 2015 Mitglied des Vorstandes, ÖBB-Personenverkehr AG
2014-2015 Leiterin Konzernstrategie- und Unternehmensentwicklung, ÖBB-Holding AG

Christiane NOLL

General Manager, Avanade Austria GmbH, Vienna

 Christiane Noll has been the general manager for Avanade Austria, a leading provider of innovative digital and cloud services, business solutions and design-led experiences within the Microsoft ecosystem, since October 2016.
 Together with her team, Christiane Noll has committed herself to supporting the leading companies in Austria through the process of digital transformation with innovative technologies and thus helping them gain a decisive competitive advantage. People are at the center of this task to ensure topics such as digital innovation, the Cloud, the Internet of Things, digital workplaces and the digitalization of customer experiences are addressed successfully. These fields are more than ever relevant for large companies, SMEs, as well as the public sector in Austria.
 Prior to joining Avanade, Christiane Noll spent six years at Microsoft Austria GmbH, most recently as a member of the Executive Board. As head of the Public Sector, she coordinated all Microsoft activities in the public and educational sectors. Prior to that she has established the international software company update AG with twelve subsidiaries that specialize in CRM systems. Christiane Noll also has extensive knowledge of the education sector, which she gained from collaborations with the responsible government department.
 Christiane Noll is very dedicated in the areas of "digitization" and "women in tech professions".
 She co-founded the "Digital Salon" and the initiative "We Digitize Austria" and launched "Digital Heroes."

Mag. Michael ZETTEL

Country Managing Director, Accenture Austria, Vienna

1994-1999 Master, Business Administration and Computer Sciences, Technische Universität Wien
1998-1999 Computer Sciences, Leeds Beckett University
2000-2009 Senior Manager, Accenture
2009-2010 Head of Project Management, Austria Wirtschaftsservice
2010-2011 Managing Director, Camadeus Film Technologies
since 2011 Managing Director - Health & Public Services, Accenture, Vienna
since 2016 Country Managing Director, Accenture, Vienna

Claudia ZETTEL

Editor-in-Chief, Futurezone GmbH, Vienna

 Claudia Zettel studierte Publizistik an der Universität Wien. Sie startete ihre journalistische Laufbahn 2005 bei der pressetext Nachrichtenagentur GmbH. Dort wirkte sie ab 2009 als Stellvertreterin des CVD. Ab 2010 wechselte sie als Redakteurin zu der Tageszeitung Kurier und dem Portal futurezone, das der Kurier vom ORF übernommenen hatte. Im Februar 2014 wurde sie stellvertretende Leiterin des Ressorts "Digital/futurezone". Claudia Zettel ist seit Jänner 2016 Chefredakteurin der futurezone.

Economic Symposium

show timetable


10:00 - 12:30Charity Soccer Match - Good Game, Good PurposeSocial
14:00 - 14:30OpeningPlenary
14:30 - 15:30"I have a dream": I dream of a diverse and resilient EuropePlenary
16:00 - 17:30The future of data economyPlenary
18:30 - 20:00ecoplus and "So schmeckt Niederösterreich" Lower Austria EveningSocial
20:00 - 21:30Innovation 101: The "diversity" factorPlenary


08:00 - 09:00Europe BreakfastPartner
08:00 - 09:00Swiss Country Breakfast: RicolaPlenary
08:00 - 09:00Swiss Country Breakfast: logitechPlenary
08:30 - 11:30Diversity: A moral responsibility or a tool to maximise profitsPartner
09:00 - 10:30Agility and resilience: Superpowers to handle complexityPlenary
11:00 - 13:30Breakout Session 01: Digital Future Game: Requirements for a digital societyBreakout
11:00 - 13:30Breakout Session 02: An unpredictable future - Digitalisation in individual trafficBreakout
11:00 - 13:30Breakout Session 03: Digital leadership - How states and businesses lead through the digital transformation successfullyBreakout
11:00 - 13:30Breakout Session 04: Demographic change and its effects on the future working lifeBreakout
11:00 - 13:30Breakout Session 05: Republic of fake news - How civil society and businesses become resilient to manipulationBreakout
11:00 - 13:30Breakout Session 06: Class conflict or social partnership in wage negotiations: What guarantees stability and flexibility?Breakout
11:00 - 13:30Breakout Session 07: On the green grass and in business: If you don’t shoot, you will not score.Breakout
11:00 - 13:30Breakout Session 08: Specialisation and diversification - What businesses can learn from natural sciencesBreakout
11:00 - 13:30Breakout Session 09: The rising of "TECHNIUM": Is it real, fantasy or artificial?Breakout
13:30 - 15:00Lunch receptionSocial
13:30 - 14:45WERIETY LUNCH LAB: Innovate diversity and co-create new concepts for resiliencePartner
15:00 - 17:30Breakout Session 10: Playmaker or match ball - Resilience in times of disruptionBreakout
15:00 - 17:30Breakout Session 11: Challenges of the digital economy: Pioneer or fast followerBreakout
15:00 - 17:30Breakout Session 12: Transparency instead of discretion? HR as a key for equal payBreakout
15:00 - 17:30Breakout Session 13: Strategic big data management: How to deal with the "new oil"?Breakout
15:00 - 17:30Breakout Session 14: We don't need no education! Economic education as a business-location factorBreakout
15:00 - 17:30Breakout Session 15: Blockchain and the new cryptoeconomics: Are economy and society facing the next revolution?Breakout
15:00 - 17:30Breakout Session 16: Cyber security - Is resilience an utopia in a digital economy?Breakout
15:00 - 17:30Breakout Session 17: Differences that make a difference: Cooperatives vs. PLCsBreakout
15:00 - 17:30Breakout Session 18: Start-up spirit @ big corporation - how much is too much?Breakout
18:00 - 22:00Vienna Wednesday society of trade - Alpbach edition: How digital is our work?Partner
18:15 - 19:45Working in the age of overload - Better thrive than survivePlenary
22:00 - 00:00Magenta NightSocial


08:00 - 09:00Breakfast ClubPartner
08:30 - 09:30"Kater" BreakfastPartner
09:00 - 10:30New mobility: Electric, shared or autonomous?Plenary
11:00 - 12:30Shock resistance: Downfall, intervention, resurrection?Plenary
16:30 - 20:00Economic DialoguePartner