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Swiss Country Breakfast: logitech

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Liechtenstein-Saal
Plenary / Breakfast Club
english language

Switzerland is known for its traditions. Yet the small alpine country also has a dynamic diversity on the market. Among them is logitech, which has proven very resilient in the digital sector. Traditionally known for its PC accessories, logitech has transformed itself over the last years into an innovative brand and a booming business. CEO Bracken Darrell has contributed to this new spirit. In Alpbach, he explains the logic behind logitech’s success.

Speakers

Chief Executive Officer, Swiss Economic Forum, Interlaken Welcome
Chief Executive Officer and President, logitech, Lausanne and Newark
Journalist, trend, Vienna Chair

Dr. Dominik ISLER

Chief Executive Officer, Swiss Economic Forum, Interlaken

 Dominik Isler holds a degree in International Affairs from University of St. Gallen, where he went to obtain a PhD. After completing his studies, Dr. Isler worked at KKL Culture and Convention Centre in Lucerne, initially as the head of business development and then as head of event management, before serving as COO from 2009 to en 2013. He subsequently managed the Kaufleuten restaurant and club in Zurich. He joined the Swiss Economic Forum (SEF) in autumn 2014 as head of business development. He took over as CEO of the SEF in summer 20115, where he is responsible for operational management.

Bracken P. DARRELL

Chief Executive Officer and President, logitech, Lausanne and Newark

 Bracken Darrell joined logitech as president in 2012 and became chief executive officer a year later. In this role he has led a transformation of logitech.
 
 He is a proponent of the importance of the liberal arts and design in business, especially of their role in innovating product experiences for consumers. He is an English major from Hendrix College.
 
 Bracken brings to logitech experience in product and brand building through design. He has worked around the world on iconic brands like Old Spice, Gillette and Braun, for which he was president. He has spent time at P&G, GE, Gillette, and Whirlpool. Since he took over five years ago, logitech has been a top performer on the SIX Swiss stock exchange and on the NASDAQ. The company’s stock price and profits have more than quadrupled in the same period.

Economic Symposium

show timetable

28.08.2018

10:00 - 12:30Charity Soccer Match - Good Game, Good PurposeSocial
14:00 - 14:30OpeningPlenary
14:30 - 15:30"I have a dream": I dream of a diverse and resilient EuropePlenary
16:00 - 17:30The future of data economyPlenary
18:30 - 20:00ecoplus and "So schmeckt Niederösterreich" Lower Austria EveningSocial
20:00 - 21:30Innovation 101: The "diversity" factorPlenary

29.08.2018

08:00 - 09:00Europe BreakfastPartner
08:00 - 09:00Swiss Country Breakfast: RicolaPlenary
08:00 - 09:00Swiss Country Breakfast: logitechPlenary
08:30 - 11:30Talk on the Mountain - Diversity: A moral responsibility or a tool to maximise profitsPartner
09:00 - 10:30Agility and resilience: Superpowers to handle complexityPlenary
11:00 - 13:30Breakout Session 01: Digital Future Game: Requirements for a digital societyBreakout
11:00 - 13:30Breakout Session 02: An unpredictable future - Digitalisation in individual trafficBreakout
11:00 - 13:30Breakout Session 03: Digital leadership - How states and businesses lead through the digital transformation successfullyBreakout
11:00 - 13:30Breakout Session 04: Demographic change and its effects on the future working lifeBreakout
11:00 - 13:30Breakout Session 05: Republic of fake news - How civil society and businesses become resilient to manipulationBreakout
11:00 - 13:30Breakout Session 06: Class conflict or social partnership in wage negotiations: What guarantees stability and flexibility?Breakout
11:00 - 13:30Breakout Session 07: On the green grass and in business: If you don’t shoot, you will not score.Breakout
11:00 - 13:30Breakout Session 08: Specialisation and diversification - What businesses can learn from natural sciencesBreakout
11:00 - 13:30Breakout Session 09: The rising of "TECHNIUM": Is it real, fantasy or artificial?Breakout
13:30 - 15:00Lunch receptionSocial
13:30 - 14:45WERIETY LUNCH LAB: Innovate diversity and co-create new concepts for resiliencePartner
15:00 - 17:30Breakout Session 10: Playmaker or match ball - Resilience in times of disruptionBreakout
15:00 - 17:30Breakout Session 11: Challenges of the digital economy: Pioneer or fast followerBreakout
15:00 - 17:30Breakout Session 12: Transparency instead of discretion? HR as a key for equal payBreakout
15:00 - 17:30Breakout Session 13: Strategic big data management: How to deal with the "new oil"?Breakout
15:00 - 17:30Breakout Session 14: We don't need no education! Economic education as a business-location factorBreakout
15:00 - 17:30Breakout Session 15: Blockchain and the new cryptoeconomics: Are economy and society facing the next revolution?Breakout
15:00 - 17:30Breakout Session 16: Cyber security - Is resilience an utopia in a digital economy?Breakout
15:00 - 17:30Breakout Session 17: Differences that make a difference: Cooperatives vs. PLCsBreakout
15:00 - 17:30Breakout Session 18: Start-up spirit @ big corporation - how much is too much?Breakout
17:30 - 19:30WU CryptonightPartner
18:00 - 22:00Vienna Wednesday society of trade - Alpbach edition: How digital is our work?Partner
18:15 - 19:45Working in the age of overload - Better thrive than survivePlenary
22:00 - 00:00Magenta NightSocial

30.08.2018

08:00 - 09:00Breakfast ClubPartner
08:30 - 09:30"Kater" BreakfastPartner
09:00 - 10:30New mobility: Electric, shared or autonomous?Plenary
11:00 - 12:30Shock resistance: Downfall, intervention, resurrection?Plenary
16:30 - 20:00Economic DialoguePartner