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05: How to Avoid the Commodity Trap?

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Köstler-Saal
Breakout / Working Group
in deutscher Sprache

What happens when goods and products become more and more similar and when services become indistinguishable? How is it possible to gain a competitive edge? What skills do you need to stay ahead of the field? Using case studies, learn to consider things from a range of perspectives in order to make better decisions.

Chief Executive Officer, GRAVITAS Business Networking Strategy & Consulting GmbH, Vienna Welcome
Chief Executive Officer, Compact Electric GmbH, Vienna Key Note
Head, Innovation and Business Development, SUNPOR Kunststoff GmbH, St. Pölten
Division Head, Marketing, BAWAG PSK, Vienna
Chief Executive Officer, Schur Flexibles Group, Wiener Neudorf
Managing Director, VERBUND Solutions GmbH, Vienna

Dipl.-Oec. MBA Karoly PATAKI

Chief Executive Officer, GRAVITAS Business Networking Strategy & Consulting GmbH, Vienna

 .
1985-1990 Diplomökonom /MA Econ, Univ. of Economics, Berlin
1990-1991 Guest Lecturer, Centro de Investigación y Docencia Economicas, Mexico City
2000-2002 MBA, Budapest University of Technology and Economics
1993-1997 Chief Financial Officer, Robert Bosch Kft, Budapest
1998-2004 Chief Financial Officer, Dunapack Rt, Budapest
1998-2000 Chief Executive Officer, Eurobox Polska, Ujazd
2004-2008 Chief Financial Officer, Prinzhorn Holding, Vienna
2007-2008 Chief Executive Officer, WH Finanzierung GmbH, Schaffhausen
2008-2012 Chief Executive Officer and Chief Financial Officer Dunapack Packaging Division, Vienna
2012-2013 Member of the Board, Trenkwalder International AG, Vienna
2013-2016 Chief Executive Officer, Trenkwalder International AG, Vienna
since 2017 Chief Executive Officer, GRAVITAS Business Networking Strategy and Consulting GmbH, Vienna

Ulrike HASLAUER

Chief Executive Officer, Compact Electric GmbH, Vienna

1987-1989 Administrationsassistentin, compact electric GmbH, Wien
1989 Übernahme des elterlichen Betriebes aus fam. Gründen per Prokura,, compact electric GmbH, Wien
2004 Inhaberin, Tech., kfm. Geschäftsführerin, compact electric GmbH, Wien

Ing. Christian BUCHINGER

Head, Innovation and Business Development, SUNPOR Kunststoff GmbH, St. Pölten

2004-2011 Technical Manager Constantia Packaging, Teich AG Austria, Mühlhofen
2011-2013 Merger and Acquisitions Manager, Constantia Packaging
2013-2014 Director, Sales, Aluflexpack Novi d.o.o.
2010-2015 Member, Supervisory Board, FFP Foyang Aluminum Flexible Packaging Holding, Hong Kong
since 2014 Head, Innovation, Business Development, Sunpor Kunststoff GmbH

Dr. Markus GREMMEL

Division Head, Marketing, BAWAG PSK, Vienna

1994-2000 Master Student, Dissertation, WU - Vienna University of Economics and Business, Vienna
2001-2003 Managing Director, Seal Jet, Argentina S.A., Buenos Aires
2003-2008 Junior Partner, McKinsey & Comp., Vienna and Frankfurt
2008-2014 Senior Management Roles, BAWAG PSK, Vienna
since 2014 Chief Marketing Officer and Division Head, Marketing, BAWAG PSK, Vienna
2012-2013 Supervisory Board Member, Paylife Bank, Vienna
2012-2014 Supervisory Board Member, GSA Geldservice Austria
since 2014 Supervisory Board Member, PSA Payment Service Austria

Mag. Michael SCHERNTHANER

Chief Executive Officer, Schur Flexibles Group, Wiener Neudorf

2010-2013 VP Finance, Accounting, Benteler Group, Salzburg/Padernborn
2013-2017 Senior Vice President Finance, Constantia, Vienna
2017-2019 Chief Financial Officer, Schur Flexibles Group, Wiener Neudorf
since 2019 Chief Executive Officer, Schur Flexibles Group, Wiener Neudorf

MMag. Martin WAGNER

Managing Director, VERBUND Solutions GmbH, Vienna

1992-1998 University of Vienna, Law
1992-2002 WU Vienna Business Administration
1997-2000 Court Internship, Legal Clerk - Kunz,Schima, Walentin & Partner , Vienna
2000-2001 Strategic Marketing, VERBUND AG, Vienna
2001-2002 Project Manager eCommerce, VERBUND - Austrian Power Vertriebs GmbH, Vienna
2002-2003 Assistant to the COO, MyElectric GmbH, Salzburg
2003-2005 Head, Sales, MyEectric GmbH, Vienna, Salzburg
2005-2010 Head, Sales, VERBUND Sales GmbH, Vienna
2010-2014 Head, Business Development, VERBUND Sales GmbH, Vienna
since 2014 Managing Director, VERBUND Solutions GmbH, Vienna

Economic Symposium

show timetable

27.08.2019

14:00 - 15:45The New World Trade (Dis)orderPlenary
16:00 - 17:00Europe’s Dream of a Leading Role in the WorldPlenary
16:00 - 17:00Revisiting Friedrich August von Hayek – A ControversyPlenary
17:15 - 18:15Capitalism and Democracy – A Power Struggle?Plenary

28.08.2019

08:00 - 08:30“On the Agenda” BreakfastSocial
08:30 - 09:15On the Agenda: Data and the Future of WorkPlenary
08:30 - 09:15On the Agenda: Sustained MobilityPlenary
08:30 - 09:15On the Agenda: Responsible BusinessesPlenary
09:30 - 10:30Managing Insecurity or Managing in Security?Plenary
11:00 - 12:30Breakout Session 01: Company Future Under Scrutiny? Scenarios from Limitation to LiberationBreakout
11:00 - 12:30Breakout Session 02: How Data Determines the Fortunes of States, Corporations and IndividualsBreakout
11:00 - 12:30Breakout Session 03: What Can and Should AI Do? What Kind of Regulation Does Innovation Need?Breakout
11:00 - 12:30Breakout Session 04: Freedom of Choice vs. Regulation When Switching to Alternative DrivesBreakout
11:00 - 12:30Breakout Session 05: How to Avoid the Commodity Trap?Breakout
11:00 - 12:30Breakout Session 06: The Liberty of Offensive PlayBreakout
11:00 - 12:30Breakout Session 07: ‘Ecosystems’ of Digital Champions: How Can Other Businesses Keep Up?Breakout
11:00 - 12:30Breakout Session 08: Ready for the Future – Which Skills Do We Need?Breakout
11:00 - 12:30Breakout Session 09: We and The Digital World – Society and Business in TransitionBreakout
12:00 - 12:15Balcony Scene 7Culture
12:30 - 14:30Lunch ReceptionSocial
13:30 - 14:30Loggia-TalkPartner
14:30 - 16:00Breakout Session 10: Free Trade – of Course!? Can Free Trade Enjoy Sustainable Success?Breakout
14:30 - 16:00Breakout Session 11: How Vulnerable Is Our Economy?Breakout
14:30 - 16:00Breakout Session 12: Yellow Vests and Energy Poverty: Questions of Distribution in Climate and Energy PolicyBreakout
14:30 - 16:00Breakout Session 13: Open Talent Economy – Seeking New Approaches in an Uncertain World of WorkBreakout
14:30 - 16:00Breakout Session 14: Safe Nutrition – Between Individual Self-Realization and Societal GoalsBreakout
14:30 - 16:00Breakout Session 15: The Erosion of Trust Undermines Economic Behavior. How to Restore it?Breakout
14:30 - 16:00Breakout Session 16: Digital Identity: Brave New World?Breakout
14:30 - 16:00Breakout Session 17: The Spy You Love in Your PocketBreakout
14:30 - 16:00Breakout Session 18: How to Cope with Complexity: A Playful Session with Eigenland®Breakout
16:15 - 17:15Unleashing Europe’s Digital PotentialPlenary
17:15 - 18:00Gearing Up For CyberattacksPlenary
18:15 - 19:00Huge Stage of IdeasPlenary
18:30 - 20:30Viennese Wednesday Society of Trade – Edition Alpbach: Consumer Protection in Between Climate Crisis and DigitizationPartner
20:30 - 21:45Alpbach Special: Schrödinger’s Duck in Schrödinger’s HallCulture
22:00 - 23:55Magenta NightSocial

29.08.2019

08:00 - 09:0019th Alpbach Europe Breakfast: Europe on the MovePartner
08:00 - 09:00Breakfast ClubPartner
09:00 - 09:30“On the Agenda” BreakfastSocial
09:30 - 10:15On the Agenda: Powering the Energy TransitionPlenary
09:30 - 10:15On the Agenda: The Role of Finance in SocietyPlenary
09:30 - 10:15On the Agenda: Connected IndustriesPlenary
10:30 - 11:00How to Navigate Global TransformationsPlenary
11:00 - 12:00The ‘How To’ in Building Future-Ready BusinessesPlenary
12:00 - 12:15Balcony Scene 8Culture
15:00 - 16:00Loggia TalkPartner