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06: The Liberty of Offensive Play

Breakout / Working Group
in deutscher Sprache

In football as in business life there is a desire to obtain the greatest possible freedom, while at the same time trying to ensure success. How much do we have to dare in order to win? How many regulations are useful? And how do we keep enough liberty in order to be able to carry out an attack in the right moment?

Board Member, ÖBB - Personenverkehr AG, Vienna
Founder and Managing Partner, Ventocom GmbH, Vienna
Satirist, Writer and Actor, Vienna
Managing Director, Gehrer Plötzeneder DDWS Corporate Advisors GmbH, Vienna Chair

Mag. Michaela HUBER

Board Member, ÖBB - Personenverkehr AG, Vienna

 Michaela Huber has been Executive Board Member at ÖBB-Personenverkehr AG since August 2018. ÖBB-Personenverkehr is Austria’s largest mobility provider with staff of about 6.675 people, 459 million passengers per year, 4.365 (suburban and long-distance) trains and 2.300 busses a day. At ÖBB she is responsible for long-distance, local and regional transport, sales, digital mobility, corporate development and marketing as well as legal affairs. Michaela is an alumnus of the Stanford Graduate School of Business. Before joining ÖBB she served as Senior Vice President for Health, Safety, Security, Environment (HSSE) & Sustainability at OMV AG. OMV is Austria’s largest listed industrial company and operates in 30 countries all over the world.


Founder and Managing Partner, Ventocom GmbH, Vienna

1983-1990 Offizier, Österreichische Armee
1991-1998 Leiter Einsatzzentrale und Pannenhilfe Region Ost; Hauptabteilungsleiter Nothilfe und Informationsservice, ÖAMTC - Österreichische Automobil-, Motorrad- und Touring Club
1998-2002 Executive Director, Business Unit, Business Customers; Mitglied des Führungskreises; Director Customer Care, max.mobil, Wien
2002-2003 Geschäftsführer Marketing, Vertrieb und Service, tele.ring, Wien
2003-2006 Chief Executive Officer, Vorsitzender der Geschäftsführung, tele.ring, Wien
2006-2007 Chief Executive Officer, Vorsitzender der Geschäftsführung, E-Plus, Wien
2007-2013 Chief Executive Officer, Vorsitzender der Geschäftsführung, One und Orange Austria, Wien
2013-2019 Präsident, SK Rapid, Wien
seit 2013 Gründer und Managing Partner, mdc3 GmbH, Ventocom GmbH; Aufbau MVNO/E Österreich, HoT - Hofer Telekom, Allianz SIM, LIWEST Mobil, Rapid Mobil; Industrial Advisor, Telekom Mergers and Acquisitions, Wien


Satirist, Writer and Actor, Vienna

 Over 30 years successfull with Cabaret both on and of Stage. Writes, produces and performs Stage Programms and satirical TV-Shows, author of Plays and Books. Winner of several TV- and Stage Awards such as Romy, New York Television Award, deutscher Kleinkunstpreis, österr. Kleinkunstpreis, Salzburger Stier, österr. Kabarettpreis, recent book: "Schrödingers Duck - Why a lie is not an opinion".

Mag. Christian GEHRER

Managing Director, Gehrer Plötzeneder DDWS Corporate Advisors GmbH, Vienna

1989-1991 Fremdenverkehrskolleg des Bundes, Innsbruck
1991-1993 Accor Gruppe, Hotel Novotel Paris Les Halles, Paris
1993-1998 Studium der Internationalen Wirtschaftswissenschaften, Leopold-Franzens-Universität, Innsbruck
1997 Auslandsstudienjahr, University of New South Wales, Sydney
1998-1999 TRIO Werbe und Public Relations GmbH, Innsbruck
2000-2005 Partner, Public Relations and Lobbying, Pleon Publico GmbH, Innsbruck
2005-2007 Geschäftsführer, Managementclub, Wien
seit 2005 Lektor, IMC - International Management Center, Krems
seit 2008 Geschäftsführender Gesellschafter, Gehrer Plötzeneder DDWS Corporate Advisors GmbH, Vienna

Economic Symposium

show timetable


14:00 - 15:45The New World Trade (Dis)orderPlenary
16:00 - 17:00Europe’s Dream of a Leading Role in the WorldPlenary
16:00 - 17:00Revisiting Friedrich August von Hayek – A ControversyPlenary
17:15 - 18:15Capitalism and Democracy – A Power Struggle?Plenary


08:00 - 08:30“On the Agenda” BreakfastSocial
08:30 - 09:15On the Agenda: Data and the Future of WorkPlenary
08:30 - 09:15On the Agenda: Sustained MobilityPlenary
08:30 - 09:15On the Agenda: Responsible BusinessesPlenary
09:30 - 10:30Managing Insecurity or Managing in Security?Plenary
11:00 - 12:30Breakout Session 01: Company Future Under Scrutiny? Scenarios from Limitation to LiberationBreakout
11:00 - 12:30Breakout Session 02: How Data Determines the Fortunes of States, Corporations and IndividualsBreakout
11:00 - 12:30Breakout Session 03: What Can and Should AI Do? What Kind of Regulation Does Innovation Need?Breakout
11:00 - 12:30Breakout Session 04: Freedom of Choice vs. Regulation When Switching to Alternative DrivesBreakout
11:00 - 12:30Breakout Session 05: How to Avoid the Commodity Trap?Breakout
11:00 - 12:30Breakout Session 06: The Liberty of Offensive PlayBreakout
11:00 - 12:30Breakout Session 07: ‘Ecosystems’ of Digital Champions: How Can Other Businesses Keep Up?Breakout
11:00 - 12:30Breakout Session 08: Ready for the Future – Which Skills Do We Need?Breakout
11:00 - 12:30Breakout Session 09: We and The Digital World – Society and Business in TransitionBreakout
12:00 - 12:15Balcony Scene 7Culture
12:30 - 14:30Lunch ReceptionSocial
13:30 - 14:30Loggia-TalkPartner
14:30 - 16:00Breakout Session 10: Free Trade – of Course!? Can Free Trade Enjoy Sustainable Success?Breakout
14:30 - 16:00Breakout Session 11: How Vulnerable Is Our Economy?Breakout
14:30 - 16:00Breakout Session 12: Yellow Vests and Energy Poverty: Questions of Distribution in Climate and Energy PolicyBreakout
14:30 - 16:00Breakout Session 13: Open Talent Economy – Seeking New Approaches in an Uncertain World of WorkBreakout
14:30 - 16:00Breakout Session 14: Safe Nutrition – Between Individual Self-Realization and Societal GoalsBreakout
14:30 - 16:00Breakout Session 15: The Erosion of Trust Undermines Economic Behavior. How to Restore it?Breakout
14:30 - 16:00Breakout Session 16: Digital Identity: Brave New World?Breakout
14:30 - 16:00Breakout Session 17: The Spy You Love in Your PocketBreakout
14:30 - 16:00Breakout Session 18: How to Cope with Complexity: A Playful Session with Eigenland®Breakout
16:15 - 17:15Unleashing Europe’s Digital PotentialPlenary
17:15 - 18:00Gearing Up For CyberattacksPlenary
18:15 - 19:00Huge Stage of IdeasPlenary
18:30 - 20:30Viennese Wednesday Society of Trade – Edition Alpbach: Consumer Protection in Between Climate Crisis and DigitizationPartner
20:30 - 21:45Alpbach Special: Schrödinger’s Duck in Schrödinger’s HallCulture
22:00 - 23:55Magenta NightSocial


08:00 - 09:0019th Alpbach Europe Breakfast: Europe on the MovePartner
08:00 - 09:00Breakfast ClubPartner
09:00 - 09:30“On the Agenda” BreakfastSocial
09:30 - 10:15On the Agenda: Powering the Energy TransitionPlenary
09:30 - 10:15On the Agenda: The Role of Finance in SocietyPlenary
09:30 - 10:15On the Agenda: Connected IndustriesPlenary
10:30 - 11:00How to Navigate Global TransformationsPlenary
11:00 - 12:00The ‘How To’ in Building Future-Ready BusinessesPlenary
12:00 - 12:15Balcony Scene 8Culture
15:00 - 16:00Loggia TalkPartner