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15: The Erosion of Trust Undermines Economic Behavior. How to Restore it?

Breakout / Working Group
in deutscher Sprache

Trust is the foundation for liberty, security and economic behaviour. However, media that no longer seems credible, soaring debt levels or doubts about the reliability of our health care system are undermining trust. What is the responsibility of businesses and institutions in restoring trust?

Managing Partner, brainbows informationsmanagement GmbH; Director, R20 Austrian World Summit, Vienna
Rector, Medical University of Vienna; President, Supreme Medical Council, Austrian Federal Ministry of Health, Vienna
Expert, Digitization, Hamburg
Board Member, UniCredit Bank Austria AG, Vienna
President, Arthur D. Little Austria, Vienna Chair


Managing Partner, brainbows informationsmanagement GmbH; Director, R20 Austrian World Summit, Vienna

 Monika Langthaler-Rosenberg is scientific staff member at the "Österreichisches Ökologie-Institut" (Austrian Institute of Ecology). Between 1990 and 1999 she was member of the Austrian National Council and spokeswomen for the Green Party for environmental, energy and telecommunication issues. From 1998 to 1999 member of the Parliamentary Assembly of the Council of Europe. Monika Langthaler-Rosenberg finished her master studies Environmental Management (MSc) at the University of London. Numerous publications in the area of waste management, chemical policy, guidelines for strategic environmental assessments, environmental economics and citizen participation. She is founder and managing partner at the consultancy firm "brainbows the information company" specialized in sustainability and energy & climate, based in Vienna. Since 2010 she is member of the advisory board "Friends of Education Africa in Austria". Since 2014 she is director of the association "R20 Austria & EU" and member of the supervisory board of Allianz Elementar Insurance Group and Allianz Elementar Life Insurance Group.

Dr. med. univ. Markus MÜLLER

Rector, Medical University of Vienna; President, Supreme Medical Council, Austrian Federal Ministry of Health, Vienna

1993 Doctor of Medicine, Graduation, summa sum laude, Resident in Internal Medicine, AKH - Vienna General Hospital, University of Vienna
1995 University of Göteborg, Department of Medicine, Sahlgrenska University Hospital, Göteborg
1998 Associate Professor, Clinical Pharmacology
2000 Specialist, Internal Medicine
2000-2001 University of Florida, College of Medicine, Shands University Hospital, Gainesville, FL
2001 Associate Professor, Internal Medicine
2004-2015 Professor and Head, Department of Clinical Pharmacology, Medical University of Vienna and AKH - Vienna General Hospital, Vienna
2005 Emergency physician, Diploma, Vienna
2011-2015 Provost, Vice-Rector for Research, Medical University of Vienna
since 2016 Board Member, AKH - Vienna General Hospital, Vienna
2015-2023 Rector, Medical University of Vienna
since 2018 President, Supreme Medical Council, Austrian Federal Ministry of Health, Vienna

Dr. Karl PALL

Expert, Digitization, Hamburg

 Dr. Karl Pall was born and studied in Vienna. He holds a PhD in Science of Communication and Economies. Dr. Pall worked for international advertising agencies like Grey, D'Arcy, JWT in Account Management in Hamburg, London and Vienna. In 1992, he worked in an agency in Tokyo. He then co-founded a local ad agency in Vienna. In 1996, he moved to New York to one of the first "New Media Agencies". After this, he held a job as Marketing and Communications Director at Coca Cola for several countries in CEE, AT, CH and IT. In 2005 he became Co-Founder and Managing Director of 12snap Mobile Marketing. In September 2006 he started to run the business for Google in Austria and became Country Manager. In September 2011, he moved as Head of Industry at Google Canada to Toronto. October 2012, he became Managing Director Brand Solutions at Google Canada. Sepember 2014, he moved to Hamburg as Director of Google's Branding Business.

Mag. Susanne WENDLER

Board Member, UniCredit Bank Austria AG, Vienna

 Mag.. Wendler has been head of "Unternehmerbank" at UniCredit Bank Austria since September 2016. As of January 2019 she is Member of the Management Board. Prior to this, Mag. Wendler was responsible for the entire Corporate Network at UniCredit Bank Austria from 2013, and from 2010 she held various management positions with responsibility for business with international and large corporate customers. Mag. Wendler holds a degree in Business Administration from the Vienna University of Economics and Business.

Andreas RUDAS

President, Arthur D. Little Austria, Vienna

1983-1986 Spokesman, Austria’s Federal Ministry of Interior, Vienna
1986-1994 Spokesman and Manager, Public Relations and Marketing, Austrian Broadcasting Corporation ORF, Vienna
1993-1997 University Lecturer, Marketing, Institute for Business Administration, University of Vienna
1994-1997 Secretary General, Austrian Broadcasting Corporation ORF, Vienna
1997-2000 Secretary General, SPÖ - Social Democratic Party of Austria, Vienna
2000-2001 Vice President, Media Initiative, Magna Entertainment Corp., Vienna
Vice President, Public Relations and Special Projects, Magna Europa AG
2001-2005 Vice President, Communications, Human Resources and Corporate Affairs; Member, Management Board, Magna International Europe AG
2005-2006 Chairman, Supervisory Board, JoWood Productions Software AG
2005-2008 Executive Director, WAZ Ost Holding based in Vienna, Austria, South Eastern Europe and Vietnam
Member, Management Board, WAZ Media Group, Foreign Business
2009-2016 Executive Vice President, Regional Operations and Business Development, Central and Eastern Europe and Asia; Member, Executive Committee, RTL Group
Chairman, Supervisory Board, RTL Televizija in Croatia
Chairman, the Supervisory Board, MRTL in Hungary
Managing Director, RTL Group Austria GmbH
Responsible for the RTL Radio business in Germany
Chairman, RTL CBS Asia
Exploration of business opportunities in Africa for RTL
2017 Consultant, RTL Group
Senior Advisor, Arthur D. Little Austria GmbH, Vienna
since 2018 Chairman, RTR - Austrian Regulatory Authority for Broadcasting and Telecommunications, Vienna
President, Arthur D. Little Austria GmbH, Vienna

Economic Symposium

show timetable


14:00 - 15:45The New World Trade (Dis)orderPlenary
16:00 - 17:00Europe’s Dream of a Leading Role in the WorldPlenary
16:00 - 17:00Revisiting Friedrich August von Hayek – A ControversyPlenary
17:15 - 18:15Capitalism and Democracy – A Power Struggle?Plenary


08:00 - 08:30“On the Agenda” BreakfastSocial
08:30 - 09:15On the Agenda: Data and the Future of WorkPlenary
08:30 - 09:15On the Agenda: Sustained MobilityPlenary
08:30 - 09:15On the Agenda: Responsible BusinessesPlenary
09:30 - 10:30Managing Insecurity or Managing in Security?Plenary
11:00 - 12:30Breakout Session 01: Company Future Under Scrutiny? Scenarios from Limitation to LiberationBreakout
11:00 - 12:30Breakout Session 02: How Data Determines the Fortunes of States, Corporations and IndividualsBreakout
11:00 - 12:30Breakout Session 03: What Can and Should AI Do? What Kind of Regulation Does Innovation Need?Breakout
11:00 - 12:30Breakout Session 04: Freedom of Choice vs. Regulation When Switching to Alternative DrivesBreakout
11:00 - 12:30Breakout Session 05: How to Avoid the Commodity Trap?Breakout
11:00 - 12:30Breakout Session 06: The Liberty of Offensive PlayBreakout
11:00 - 12:30Breakout Session 07: ‘Ecosystems’ of Digital Champions: How Can Other Businesses Keep Up?Breakout
11:00 - 12:30Breakout Session 08: Ready for the Future – Which Skills Do We Need?Breakout
11:00 - 12:30Breakout Session 09: We and The Digital World – Society and Business in TransitionBreakout
12:00 - 12:15Balcony Scene 7Culture
12:30 - 14:30Lunch ReceptionSocial
13:30 - 14:30Loggia-TalkPartner
14:30 - 16:00Breakout Session 10: Free Trade – of Course!? Can Free Trade Enjoy Sustainable Success?Breakout
14:30 - 16:00Breakout Session 11: How Vulnerable Is Our Economy?Breakout
14:30 - 16:00Breakout Session 12: Yellow Vests and Energy Poverty: Questions of Distribution in Climate and Energy PolicyBreakout
14:30 - 16:00Breakout Session 13: Open Talent Economy – Seeking New Approaches in an Uncertain World of WorkBreakout
14:30 - 16:00Breakout Session 14: Safe Nutrition – Between Individual Self-Realization and Societal GoalsBreakout
14:30 - 16:00Breakout Session 15: The Erosion of Trust Undermines Economic Behavior. How to Restore it?Breakout
14:30 - 16:00Breakout Session 16: Digital Identity: Brave New World?Breakout
14:30 - 16:00Breakout Session 17: The Spy You Love in Your PocketBreakout
14:30 - 16:00Breakout Session 18: How to Cope with Complexity: A Playful Session with Eigenland®Breakout
16:15 - 17:15Unleashing Europe’s Digital PotentialPlenary
17:15 - 18:00Gearing Up For CyberattacksPlenary
18:15 - 19:00Huge Stage of IdeasPlenary
18:30 - 20:30Viennese Wednesday Society of Trade – Edition Alpbach: Consumer Protection in Between Climate Crisis and DigitizationPartner
20:30 - 21:45Alpbach Special: Schrödinger’s Duck in Schrödinger’s HallCulture
22:00 - 23:55Magenta NightSocial


08:00 - 09:0019th Alpbach Europe Breakfast: Europe on the MovePartner
08:00 - 09:00Breakfast ClubPartner
09:00 - 09:30“On the Agenda” BreakfastSocial
09:30 - 10:15On the Agenda: Powering the Energy TransitionPlenary
09:30 - 10:15On the Agenda: The Role of Finance in SocietyPlenary
09:30 - 10:15On the Agenda: Connected IndustriesPlenary
10:30 - 11:00How to Navigate Global TransformationsPlenary
11:00 - 12:00The ‘How To’ in Building Future-Ready BusinessesPlenary
12:00 - 12:15Balcony Scene 8Culture
15:00 - 16:00Loggia TalkPartner