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Unleashing Europe’s Digital Potential

Plenary / Panel
in englischer Sprache

Has Europe accepted digital defeat? Even if we fall behind in areas such as Artificial Intelligence (AI), where does our potential lie? In a robust exchange of views, managers and experts will take a closer look at traditional and novel hypotheses about Europe’s digital strengths.

President, Kiel Institute for the World Economy, Kiel
Chief Executive Officer, Wienerberger AG, Vienna
Director, Technology Consulting, Deloitte, London
Ambassador, United States Embassy to Austria, Vienna
Editor, Harvard University Press; Business Book Author, Boston Chair


President, Kiel Institute for the World Economy, Kiel

2000-2004 Doctoral Studies in Economics, EUI - European University Institute, Florence
2003-2004 Assistant Professor, Institute for Economics, Johannes Kepler University of Linz
2004-2005 Associate Consultant, McKinsey & Company, Vienna
2005-2008 Assistant Professor, Chair of International Economic Relations (Prof. Dr. Wilhelm Kohler), Eberhard Karls University of Tübingen
2008 Habilitation, Eberhard Karls University, Tübingen
2008-2011 Professor for Economics, esp. International Economics, University of Hohenheim, Stuttgart
2010-2019 Director, IFO - Center for International Economics, Munich
2011-2019 Professor for Economics, esp. International Economics, Chair for international trade and international finance, Faculty of Economics, University of Munich
since 2019 President, Kiel Institute for the World Economy
Professor, Christian-Albrechts-University,Kiel

Mag. Dr. Heimo SCHEUCH

Chief Executive Officer, Wienerberger AG, Vienna

1992-1993 Banque Paribas, Paris
1993-1996 Shook, Hardy & Bacon L.L.P., Milan and London
1996-2001 Executive Positions, Weinberger AG, Vienna
2001-2009 Chief Operating Officer, WIenerberger AG, Vienna
since 2009 Chief Executive Officer, Wienerberger AG, Vienna

Shilpa SHAH

Director, Technology Consulting, Deloitte, London

1993-1997 Masters, Computer Systems Engineering, UMIST - Institute of Science and Technology, University of Manchester
1994-1996 Sponsorship, Intel Corporation (UK) Ltd.
1997-1998 Business Analyst and Software Engineer, Arthur Andersen Business Consulting
1998-1999 Business and Data Consultant, Arthur Andersen Business Consulting
1999-2000 Senior Business Data Consultant, Arthur Andersen Business Consulting
2002-2011 Analytics Manager, Data Architect, Team Leader, Deloitte Technology Consulting
2011-2015 Senior Manager, Change and Transformation Lead, Deloitte Technology Consulting
2015 Director, Deloitte Consulting; Leader, Deloitte NWE Alternative Delivery Capability; Leader, Women in Technology Network, UK Deloitte

Trevor D. TRAINA

Ambassador, United States Embassy to Austria, Vienna

 On January 22, 2018, President Donald J. Trump nominated Trevor D. Traina of California to be United States Ambassador to the Republic of Austria. Ambassador Traina was confirmed by the United States Senate on March 22, 2018, and was sworn in on March 29, 2018. He arrived in Austria on May 18, 2018, and presented his credentials to Austrian President Alexander Van der Bellen on May 24, 2018. Ambassador Traina has a long history building innovative companies from the ground up. Prior to his appointment as America’s representative to Austria, Ambassador Traina was a technology entrepreneur and philanthropist based in San Francisco. Ambassador Traina’s first foray into tech entrepreneurship was as the founder of CompareNet, Inc., the original online product comparison platform, which was sold to Microsoft in 1999. He was chairman of StepUp Commerce, which was sold to Intuit in 2006. He founded Schema Logic, which was sold to SmartLogic in 2011. He co-founded DriverSide, a venture-funded startup in the online automotive space, which was sold to Advance Auto Parts in August 2011. In 2011 he founded Traina Interactive, which operates the unique life experiences provider, Ambassador Traina served on many charitable boards including the Haas School of Business at the University of California Berkeley, the Fine Arts Museums of San Francisco, the Princeton University Art Museum, the Gladstone Institute for Medical Research, San Francisco’s Grace Cathedral, and Venetian Heritage. He also previously served on the board of the Dow Foundation, a $500 million family foundation, and on the City of San Francisco’s technology advisory council. Ambassador Traina earned a bachelor’s degree from Princeton University and a special diploma in social studies from Saint Catherine’s College at Oxford in the United Kingdom. He received a master’s degree in business administration from the Haas School of Business at the University of California, Berkeley. Ambassador Traina is married to Alexis S. Traina. They have two children


Editor, Harvard University Press; Business Book Author, Boston

1984-1988 Manager, PwC - Coopers & Lybrand, Cleveland
1988-1992 Director, Computer Sciences Corporation, Cleveland
1992-1996 Director, Ernst & Young, Boston
1996-2000 Thought Leadership Center, Accenture, Boston
2000-2016 Editor, Harvard Business Review, Boston
since 2016 Editor, Harvard University Press, Boston

Economic Symposium

show timetable


14:00 - 15:45The New World Trade (Dis)orderPlenary
16:00 - 17:00Europe’s Dream of a Leading Role in the WorldPlenary
16:00 - 17:00Revisiting Friedrich August von Hayek – A ControversyPlenary
17:15 - 18:15Capitalism and Democracy – A Power Struggle?Plenary


08:00 - 08:30“On the Agenda” BreakfastSocial
08:30 - 09:15On the Agenda: Data and the Future of WorkPlenary
08:30 - 09:15On the Agenda: Sustained MobilityPlenary
08:30 - 09:15On the Agenda: Responsible BusinessesPlenary
09:30 - 10:30Managing Insecurity or Managing in Security?Plenary
11:00 - 12:30Breakout Session 01: Company Future Under Scrutiny? Scenarios from Limitation to LiberationBreakout
11:00 - 12:30Breakout Session 02: How Data Determines the Fortunes of States, Corporations and IndividualsBreakout
11:00 - 12:30Breakout Session 03: What Can and Should AI Do? What Kind of Regulation Does Innovation Need?Breakout
11:00 - 12:30Breakout Session 04: Freedom of Choice vs. Regulation When Switching to Alternative DrivesBreakout
11:00 - 12:30Breakout Session 05: How to Avoid the Commodity Trap?Breakout
11:00 - 12:30Breakout Session 06: The Liberty of Offensive PlayBreakout
11:00 - 12:30Breakout Session 07: ‘Ecosystems’ of Digital Champions: How Can Other Businesses Keep Up?Breakout
11:00 - 12:30Breakout Session 08: Ready for the Future – Which Skills Do We Need?Breakout
11:00 - 12:30Breakout Session 09: We and The Digital World – Society and Business in TransitionBreakout
12:00 - 12:15Balcony Scene 7Culture
12:30 - 14:30Lunch ReceptionSocial
13:30 - 14:30Loggia-TalkPartner
14:30 - 16:00Breakout Session 10: Free Trade – of Course!? Can Free Trade Enjoy Sustainable Success?Breakout
14:30 - 16:00Breakout Session 11: How Vulnerable Is Our Economy?Breakout
14:30 - 16:00Breakout Session 12: Yellow Vests and Energy Poverty: Questions of Distribution in Climate and Energy PolicyBreakout
14:30 - 16:00Breakout Session 13: Open Talent Economy – Seeking New Approaches in an Uncertain World of WorkBreakout
14:30 - 16:00Breakout Session 14: Safe Nutrition – Between Individual Self-Realization and Societal GoalsBreakout
14:30 - 16:00Breakout Session 15: The Erosion of Trust Undermines Economic Behavior. How to Restore it?Breakout
14:30 - 16:00Breakout Session 16: Digital Identity: Brave New World?Breakout
14:30 - 16:00Breakout Session 17: The Spy You Love in Your PocketBreakout
14:30 - 16:00Breakout Session 18: How to Cope with Complexity: A Playful Session with Eigenland®Breakout
16:15 - 17:15Unleashing Europe’s Digital PotentialPlenary
17:15 - 18:00Gearing Up For CyberattacksPlenary
18:15 - 19:00Huge Stage of IdeasPlenary
18:30 - 20:30Viennese Wednesday Society of Trade – Edition Alpbach: Consumer Protection in Between Climate Crisis and DigitizationPartner
20:30 - 21:45Alpbach Special: Schrödinger’s Duck in Schrödinger’s HallCulture
22:00 - 23:55Magenta NightSocial


08:00 - 09:0019th Alpbach Europe Breakfast: Europe on the MovePartner
08:00 - 09:00Breakfast ClubPartner
09:00 - 09:30“On the Agenda” BreakfastSocial
09:30 - 10:15On the Agenda: Powering the Energy TransitionPlenary
09:30 - 10:15On the Agenda: The Role of Finance in SocietyPlenary
09:30 - 10:15On the Agenda: Connected IndustriesPlenary
10:30 - 11:00How to Navigate Global TransformationsPlenary
11:00 - 12:00The ‘How To’ in Building Future-Ready BusinessesPlenary
12:00 - 12:15Balcony Scene 8Culture
15:00 - 16:00Loggia TalkPartner