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Peter Drucker Special Lecture: Reality and Fiction in the World of Management

Plenary / Panel
German and English language


Academic Director, CEDEP - European Centre for Executive Development in Association with INSEAD, Fontainebleau Abstract Key Note
Some issues contemporary management is facing.

Contemporary management in developed countries is facing a contradiction today: while corporations are more and more expecting a full investment and dedication of their employees, they observe an increasing disinvestment of these workers. This long-term trend is mostly due to the transformation of organizations that are no longer able to be as protective as they used to be.

Under the pressure of customers who want to get more for less whatever the product or the service they buy, companies had to move from highly segmented and sequential organizations towards transversal ones. Even if companies used a very positive vocabulary to describe this move (collaboration, co-operation, transversality…), the new functioning that followed put workers and mostly executives in a situation in which they permanently depend on other actors in order to do what they are supposed to do.

By doing so, even unintentionally, corporations broke the "implicit deal" they used to have with their employees: a high degree of autonomy "paid" with a high degree of investment, commitment and motivation. Obviously, at the same time, workers gave up their part of the deal implicitly and started to reduce their investment to the minimum that is required to get paid by the end of the month.

The question became: how to make these people re-invest their work in a period in which competition is becoming tougher and tougher? To make it short, most of the companies have been using coercion, even if they hate the word. By coercion, we mean all the processes, reporting systems and Key Performance Indicators (KPIs) that are supposed to organize and to control the way people are working, what they do and how they do it. Eventually, the "how" became more important that the result itself. At the end of the day some of these corporations started realizing that when doing so they were loosing control instead of gaining anything.

The new question they have on their plate today is: is there any possibility to do differently? More precisely is it possible to re-introduce some trust in the management relationships since trust seems to be far more efficient than coercion to obtain people's motivation at work?
Managing Director, Konica Minolta Business Solutions Austria GmbH and Cluster West, Vienna
Vorstand, Division Corporate & Investment Banking, UniCredit Bank Austria AG, Wien
Director Human Resources sowie Member of the Board, McDonald's Austria, Brunn am Gebirge
General Manager, Microsoft Österreich GmbH, Wien
Founder and President, Global Peter Drucker Forum, Vienna Chair

Francois DUPUY

Academic Director, CEDEP - European Centre for Executive Development in Association with INSEAD, Fontainebleau

1969 Bachelor, Ancient History», Université Paris I Sorbonne, Paris
  Graduate, Centre de Formation des Journalistes, Paris
1971 Graduate, Institut d Etudes Politiques de Paris (Sciences Po), major in « Politics, Economy and Social Sciences »
1972-1976 Assistant Researcher, Centre de Recherches en Sciences Sociales du Travail (CRESST - Université de Paris Sud)
1973 MA in Political Sciences, Sciences Po, Paris
1974 Salzburg Seminar, American Studies
1974-1976 Professor, ADSSA (Association pour le Développement des Sciences Sociales Appliquées)
since 1976 Docent, Master of Advanced Studies, Sociology, Sciences Po, Paris
1976-1978 Researcher, Centre de Sociologie des Organisations (CSO- CNRS)
1977 Responsible for seminar, ENA
1977-1978 Professor, Collège d Europe, Bruges
1978-1985 Researcher, CNRS, affiliated to CSO
since 1980 Professor, CEDEP
1984-1990 Visiting Professor, School of Social Sciences, University of California Irvine (UCI)
1985-1990 Researcher, CNRS, Groupe d'Analyses des Politiques Publiques (GAPP)
1987 Visiting professor, University of Montevideo
1990 Visiting professor, Graduate School of Management, University of California Irvine (UCI)
1990-1994 CEO, Groupe STRATEMA, then when this latter merged with SMG, CEO of Groupe SMG S.A, French subsidiary of the Swedish group SIFO
1992-1999 Visiting Professor, INSEAD
1994-1995 Back to Researcher, affiliated to GAPP
1994-2001 Consultant
1997-1999 Adjunct Professor, Management, School of Business, Indiana University, Kelley
1999 Founder and manager, Sifolux SA
1999-2000 Professor of management (part-time) at the Kelley School of Business Indiana University
1999-2001 Affiliate Professor, psycho-sociology of organizations, INSEAD
2001-2005 CEO, Mercer Delta France, scientific adviser, Mercer Companies in France.
since 2005 Consultant
since 2011 Academic Director, CEDEP (European Centre for Executive Development, INSEAD Campus)

Ing. MBA Johannes BISCHOF

Managing Director, Konica Minolta Business Solutions Austria GmbH and Cluster West, Vienna

1980 Electrotechnology Vienna
1980 Research and Development lab project leader software development, ELIN
1984 Presales for software and solution projects, Ericsson
1986 Sales & sales management Austria and Russia
1993 Executive MBA Austria, USA, UK
1994 Salesmanager / Managing Director, Intercont/Semperit
1997 Managing Director, Software House, Softlab/Cirquent BMW Group
2000 Managing Director, Konica Minolta Business Solutions Austria GmbH, Wien
2012 Managing Director, Cluster West Europe (Belgium, Germany, Netherlands), Konica Minolta Business Solutions Europe GmbH, Langenhagen

Mag. Dieter HENGL

Vorstand, Division Corporate & Investment Banking, UniCredit Bank Austria AG, Wien

1989 Abschluss, Studium der Rechtswissenschaft, Karl-Franzens-Universität Graz
1990 Eintritt in die der UniCredit Bank Austria AG (damals Creditanstalt), Wien
seit 1996 diverse Leitungspositionen im Risikomanagement der UniCredit Bank Austria AG, Wien
2009 Global Industry Team Leader, Kommerzielles Immobiliengeschäft, UniCredit Group (UniCredit S.p.A.)
2010 Deputy Chief Risk Officer sowie Ressortleiter CIB Credit Operations, UniCredit Bank Austria AG, Wien
seit 2011 Mitglied des Vorstands, Corporates & Investment Banking, UniCredit Bank Austria AG, Wien

Ing. Rudolf KEMLER

1984 Geschäftsführer, WBG Betriebswirtschaft Beratungsgesellschaft mbH
1989 Mitglied, Geschäftsleitung u. Unternehmensbereichsleiter, Banken & Versicherungen, Nixdorf Computer GmbH, Wien
1990 Direktor, Siemens Nixdorf Informationssysteme GmbH, Wien
1992 Executive Vice President, Siemens Nixdorf Informationssysteme AG, München
1995-1998 Leiter, Division Computer Systems, Siemens Nixdorf für die Region Austria & South East Europe mit Sitz in Wien
1998-2000 Senior Vice President und CIO, GE Capital Corporation, Stanford, USA
2000 Vorstandsvorsitzender, börsenotierte Stage Technology Business Incubator AG, Wien
2002-2008 Chief Executive Officer, T-Systems Austria und Regionsverantwortlicher für Zentral- und Osteuropa
seit 2008 Generaldirektor, HP Österreich, Wien

Mag. Marion MAURER

Director Human Resources sowie Member of the Board, McDonald's Austria, Brunn am Gebirge

1982-1987 Handelsakademie I der Wiener Kaufmannschaft
1987-1993 Studium der Wirtschaftspädagogik, Wirtschaftsuniversität Wien
seit 1993 Doktoratsstudium, Institut für Personalwirtschaft, Wirtschaftsuniversität Wien
1994-1995 Ausbildungsleiterin Ostösterreich, Konsum Österreich
1995-1996 Produktentwicklung und Projektmanagement für Personal, sowie Arbeitsrecht und Management, Business Circle Management Fortbildungs GmbH, Wien
1996-1997 Programmbereichs- und Vertriebsleitung für den Geschäftsbereich Personal und Arbeitsrecht, Management und Telekommunikation, Ueberreuter Manager Akademie, Wien
1997-1998 Leiterin, Recruiting & Service, max.mobil. Telekommunikation Service GmbH, Wien
1998-2000 Leiterin Human Resources Management, max.mobil. Telekommunikation Service GmbH, Wien
2000-2008 Director Human Resources & Quality, Mitglied der Geschäftsleitung sowie Prokurist, Xerox Austria GmbH, Wien
2002-2004 Zusätzlich verantwortlich für den Vertriebsbereich Open Channel, Xerox Austria GmbH, Wien
seit 2008 Director Human Resources, Member of the Board, McDonald's Austria, Brunn am Gebirge


General Manager, Microsoft Österreich GmbH, Wien

1984-1986 Projektmanager für Daimler Benz und BMW Nixdorf Computer GmbH, Salzburg and Munich
1986-1988 Softwareleiter für Klein- und Mittelbetriebe, Nixdorf Computer GmbH, Salzburg
1989-1990 Organisationsberater für Rechnungswesen, Kostenplanung, Bestellwesen und Produktionssteuerung, Nixdorf Computer, Boston U.S.A
1990-1992 Marketingleiter Industrie, Einzelhandel und Transport, Siemens Nixdorf Computer GmbH
1990-1995 Wirtschaftsuniversität Wien
1992-1994 Marketingleiter Finanzinstitutionen, Siemens Nixdorf Computer GmbH
1994-1998 Sales Manager Personal Computers Austria, Siemens Nixdorf Computer GmbH
1998-1999 Unit Manager Computer Systems, Siemens Nixdorf Computer GmbH
1999-2001 Geschäftsführer, Fujitsu Siemens Computers Austria und CEE
2001-2002 Mitglied des Vorstands, Chief Technology Officer, business incubator AG
2002-2008 Geschäftsführer, T-Systems Austria GesmbH
2008-2012 Vorsitzender der Geschäftsführung, T-Systems Austria GesmbH
seit 2012 Geschäftsführer, Microsoft Österreich GmbH

Dr. Richard STRAUB

Founder and President, Global Peter Drucker Forum, Vienna

1984-1987 Director, PC Sales IBM Austria
1987-1992 Director, PC Unit, IBM Austria
1993-1994 Assistant General Manager, PC Marketing, IBM EMEA
1994-1995 Regional Director, PC IBM Central Europe and Russia
1996-1997 Director, IBM Global Marketing and Sales Institute, Belgium
1997-2001 Chief Learning Officer, IBM Global Sales and Distribution Group
2001-2005 Director, Learning Solutions, IBM EMEA
since 2006 Associate Director, Corporate Services EFMD
since 2006 Senior Adviser, IBM Global Education Industry
since 2006 Senior Adviser to the Chairman, IBM EMEA
since 2008 President, Peter Drucker Society Europe

Economic Symposium

show timetable


14:00 - 14:30OpeningPlenary
14:30 - 16:00Challenges to the Social Welfare State in EuropePlenary
16:30 - 18:30Making Social Welfare Systems More SustainablePlenary


09:00 - 10:30Reforming Social Welfare Systems: European Best PracticesPlenary
11:00 - 12:30Intergenerational JusticePlenary
15:00 - 18:00Arbeitskreis 01: Sozialleistung als geteilte Verantwortung?Breakout
15:00 - 18:00Arbeitskreis 02: "Rule-Breaking": Mit vertauschten Rollen zum neuen SozialsystemBreakout
15:00 - 18:00Arbeitskreis 03: Politik, Wirtschaft, Individuum: Wer trägt in Zukunft die soziale Verantwortung?Breakout
15:00 - 16:30Arbeitskreis 04: Dienstleistungen im Spannungsfeld zwischen Wettbewerb und GemeinwohlBreakout
15:00 - 18:00Arbeitskreis 05: Kommunikationsinfrastrukturen - Investitionen in einen effektiven SozialstaatBreakout
15:00 - 18:00Arbeitskreis 06: Wohlstand als Falle? Geht es uns (zu) gut?Breakout
15:00 - 16:30Arbeitskreis 07: Eigenverantwortung im GesundheitssystemBreakout
15:00 - 18:00Arbeitskreis 08: Das neue ArbeitenBreakout
15:00 - 18:00Arbeitskreis 09: Social Business - Soziale Probleme unternehmerisch lösen?Breakout
15:00 - 18:00Arbeitskreis 10: Entscheidungssimulation: Vom Sponsoring zur Corporate Social ResponsibilityBreakout
15:00 - 18:00Arbeitskreis 12: Wirtschaftsstandort Österreich: Fit für die Zukunft oder reif fürs Museum?Breakout
15:00 - 18:00Arbeitskreis 13: Citizenship Education und ökonomische Bildung in der (öko-)sozialen MarktwirtschaftBreakout
15:00 - 18:00Working Group 14: Simulation: Stakeholder Conference on the Future of EnergyBreakout
17:00 - 18:30Arbeitskreis 11: Wertvolle Arbeit - produktives Alter?Breakout
19:00 - 20:30Peter Drucker Special Lecture: Reality and Fiction in the World of ManagementPlenary
20:30 - 22:30Reception hosted by T-Mobile Austria GmbH and T-Systems Austria GmbHSocial


09:30 - 10:45Sustainable Financial and Social Welfare Policies in EuropePlenary
11:15 - 12:15Overcoming the Crisis by Strengthening EuropePlenary
12:15 - 12:30Closing StatementPlenary