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Peter Drucker Special Lecture: Innovation as the key to post-crisis management

Plenary / Panel
German and English language

Sorry, this entry is only available in German.


Chairman and President, Lorange Institute of Business; Former President, International Institute for Management Development, Lausanne Abstract Key Note
Innovation as the key to post-crisis Management

Europe is facing an unprecedented challenge as we move out of the recession  soaring budget deficits, a fragile banking sector, an aging population and the prospects for slow GDP growth in the years to come.

Cost reduction, thrift and frugality will be unavoidable. However, this will not be sufficient. We cannot save our way to a better future. Change and deep transformation will be required - not just slashing and reducing what we have in place but by being smarter - in the way we work, manage public institutions, provide social services, educate our children, adopt continuous learning and foster entrepreneurship. New ways and smarter ways will need innovation at all levels of society.

How can we make the transition into a creative an innovative society that can deliver the value that is needed to provide an environment for the productive and fulfilled life of its citizens? What role can business management play to get us there? How much should we extend management tools and methods beyond pure business management?
Chief Executive Officer, REWE International, Wiener Neudorf
Geschäftsführer, UPC Austria GmbH, Wien
Geschäftsführerin, Microsoft Österreich GmbH, Wien
Founder and President, Global Peter Drucker Forum, Vienna Chair

Prof. Dr. Peter LORANGE

Chairman and President, Lorange Institute of Business; Former President, International Institute for Management Development, Lausanne

 He was President of IMD from July 1993 until April 2008. He is Professor of Strategy and was the Kristian Gerhard Jebsen Chair of International Shipping. He was formerly President of the Norwegian School of Management in Oslo. Before this, Professor Lorange was affiliated with the Wharton School, University of Pennsylvania, for more than a decade, in various assignments, including director of the Joseph H. Lauder Institute of Management and International Studies, and The William H. Wurster Center for International Management Studies, as well as The William H. Wurster Professor of Multinational Management. He has also taught for eight years at the Sloan School of Management (MIT). Peter Lorange received his undergraduate education from the Norwegian School of Economics and Business, was awarded an MA degree in Operations Management from Yale University, and his Doctor of Business Administration degree from Harvard University. He holds Honorary Doctorates from Pecs University, Moscow State University, Copenhagen Business School, Estonian Business School, and Lund University. He is an Honorary Professor of MIRBIS, Moscow. He serves on the board of directors of several corporations including: Zaruma Resources, Preferred Global Health and Seaspan Corporation. Peter Lorange is an Honory Member of EFMD.

Dkfm. Frank HENSEL

Chief Executive Officer, REWE International, Wiener Neudorf

  Studium der Betriebswirtschaft
1988 Sales-Manager, Nestle AG Deutschland
1990 Vorstandsassistent (und andere Funktionen im Unternehmen), SPAR AG Hamburg
1996 Direktor (gesamtverantwortlich für den Bereich Supermarkt/Großhandel für alle Regionen Deutschlands), SPAR Handels AG Deutschland
1999 REWE Group im internationalen Bereich, REWE Zentral AG
2000 Geschäftsführer, REWE Ungarn
2002 Vorstandsmitglied, BILLA AG Österreich, zuständig für Italien und Vorsitz der Geschäftsführung für BILLA/Standa Italien
2005 Vorstandsmitglied, REWE Group Austria
2008 Vorstandsvorsitzender, REWE Group Austria
seit 2009 Generalbevollmächtigter, REWE Group und Vorstandsvorsitzender, REWE International AG

Dipl.-Ing. Thomas HINTZE

Geschäftsführer, UPC Austria GmbH, Wien

1981-1988 Kapsch AG:
1981-1984 Entwicklungsabteilung - Begleitung der Einführung von ISDN in Österreich u.a. als Leiter der ISDN-Entwicklung
1984-1988 Standardisierungstätigkeiten bei der Kapsch AG im Rahmen der ÖNORM; als Österreichdelegierter bei CCITT für die Erstellung der weltweiten ISDN-Standards zuständig. Projektverantwortlicher Techniker in der Funktion als Entwicklungsschnittstelle zu Nortel/ Kanada bei der Einführung von ISDN.
1988-1990 Nixdorf Computer AG: Konzessionär verantwortlich für die Markteinführung von Nixdorf- Nebenstellenanlagen
1990-2000 Datakom Austria AG, Leitung des Geschäftsfelds Datendienste/Firmennetze als Prokurist und Direktor
seit 2000 UPC Austria, Vorsitzender der Geschäftsführung von UPC Austria GmbH


Geschäftsführerin, Microsoft Österreich GmbH, Wien

 Petra Jenner has been General Manager of Microsoft Austria since 1 February 2009. She is in charge of 340 employees and is responsible for the Austrian partner business system, which includes over 5,000 companies and around 5 billion euros added value. Her motto is "do as you would be done by". Before joining Microsoft Austria Jenner, who was born in Germany, worked from early 2004 in the management of the Israeli-American security specialists Check Point Software Technologies in Munich, where she was Regional Director for Germany, Austria and Switzerland; in 2008 she also took over responsibility for other countries in northern Europe, making her manager of the largest region in Europe. A business management and computer science graduate, Jenner had previously been managing director of Pitoval GmbH in Munich, and gained further experience from the 1990s onwards in companies such as iMediation, Informix Software and Sybase. In her free time she likes to travel, dance, ski and do yoga. She is married and moved to Vienna at the beginning of 2009.

Ing. Rudolf KEMLER

1984 Geschäftsführer, WBG Betriebswirtschaft Beratungsgesellschaft mbH
1989 Mitglied, Geschäftsleitung u. Unternehmensbereichsleiter, Banken & Versicherungen, Nixdorf Computer GmbH, Wien
1990 Direktor, Siemens Nixdorf Informationssysteme GmbH, Wien
1992 Executive Vice President, Siemens Nixdorf Informationssysteme AG, München
1995-1998 Leiter, Division Computer Systems, Siemens Nixdorf für die Region Austria & South East Europe mit Sitz in Wien
1998-2000 Senior Vice President und CIO, GE Capital Corporation, Stanford, USA
2000 Vorstandsvorsitzender, börsenotierte Stage Technology Business Incubator AG, Wien
2002-2008 Chief Executive Officer, T-Systems Austria und Regionsverantwortlicher für Zentral- und Osteuropa
seit 2008 Generaldirektor, HP Österreich, Wien

Dr. Richard STRAUB

Founder and President, Global Peter Drucker Forum, Vienna

1984-1987 Director, PC Sales IBM Austria
1987-1992 Director, PC Unit, IBM Austria
1993-1994 Assistant General Manager, PC Marketing, IBM EMEA
1994-1995 Regional Director, PC IBM Central Europe and Russia
1996-1997 Director, IBM Global Marketing and Sales Institute, Belgium
1997-2001 Chief Learning Officer, IBM Global Sales and Distribution Group
2001-2005 Director, Learning Solutions, IBM EMEA
since 2006 Associate Director, Corporate Services EFMD
since 2006 Senior Adviser, IBM Global Education Industry
since 2006 Senior Adviser to the Chairman, IBM EMEA
since 2008 President, Peter Drucker Society Europe

Economic Symposium

show timetable


14:00 - 14:30OpeningPlenary
14:30 - 16:30Managing the crisis in EuropePlenary
17:00 - 18:30New Sustainability: Can economic and financial crises be prevented?Plenary
19:00 - 20:30Special Lecture: How is the US reinventing itself?Plenary
20:30 - 23:00Reception hosted by the Tourism and Leisure Industries Division of the Austrian Federal Economic ChamberSocial


09:00 - 10:30Economics: Between state, market and civil societyPlenary
11:00 - 12:30The win-win-potential of Economy and EcologyPlenary
15:00 - 16:3001 Krisenbewältigung: Sparen, konsumieren oder investieren?Breakout
15:00 - 18:0003 Neue Sehnsucht nach alten WertenBreakout
15:00 - 18:0004 Live-Simulation: "Neue Steuern braucht das Land!?"Breakout
15:00 - 18:0005 Gerechtigkeit in der Marktwirtschaft?Breakout
15:00 - 18:0006 Borrowing from the Future - Consequences of the CrisisBreakout
15:00 - 18:0007 Re-Set Universities! Hochschulen neu denkenBreakout
15:00 - 18:0008 Was heisst Management-Professionalität nach der Krise?Breakout
15:00 - 18:0009 Mit Mediation nachhaltig durch die Krise steuernBreakout
15:00 - 18:0010 One man's loss is another man's gain? Post-crisis challenges and opportunities in CEEBreakout
15:00 - 16:3011 Ökologische Revolution - Technologie statt IdeologieBreakout
15:00 - 18:0012 Elektromobilität: Neuer Antrieb aus der Krise?Breakout
15:00 - 18:0013 Innovation: Voraussetzung für eine erfolgreiche ZukunftBreakout
15:00 - 18:0014 Mit intelligenten Netzen aus der KriseBreakout
15:00 - 18:0015 Tourismus: Leitbranche mit Beschäftigungs- und Standortgarantie in ÖsterreichBreakout
17:00 - 18:3002 Die Zukunft der sozialen Sicherheit - Who cares?Breakout
19:00 - 20:30Peter Drucker Special Lecture: Innovation as the key to post-crisis managementPlenary
20:30 - 23:00Reception hosted by T-Systems Austria GmbH and T-Mobile Austria GmbHSocial


09:30 - 11:45European economy and politics after the crisis: Challenges and opportunitiesPlenary
11:45 - 12:00Closing StatementPlenary