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Keys and recipes for successful lobbying

Alpbacher Feuerwehr
Plenary / Panel
German and English language

Statement Hanns R Glatz:
The Ten Commandments for a Successful Lobbyist
1. Be competent in your field of interests
2. Establish a network for both the collection of information and access to decision makers inside and outside your organisation
3. Identify relevant information and pass it, in the appropriate form, to the right people in your organisation, best with a recommendation on what to do
4. Lobby in due time and at the right place (right institution, right people)
5. Do not rely on personal or political relations alone – there is no  government majority at the EU
6.Look for allies inside and outside your organisation and make sure that all of them pursue a uniform line of argument and strategy
7. Better pursue simple, factual, and objectively valid arguments, which are politically  in , than a complicated political approach, which may be scientifically correct but will not be understood easily
8. Recognise when you have to accept a compromise and convince also the chief executives in your organisation of this necessity
9. Never cheat
10.No  personal rewards for favourable decisions by political or administrative decision makers

Representative for EU Affairs, CNC - Communications & Network Consulting AG, Brussels
Chief Executive Officer, Weber Shandwick, Brussels
Chair, International Advisory Board, European Forum Alpbach, Vienna Chair

Dr. Hanns R. GLATZ

Representative for EU Affairs, CNC - Communications & Network Consulting AG, Brussels

 Studied law, politics and economics, University of Vienna
 Doctor of laws, University of Vienna
 MA European Studies, College of Europe in Bruges
1968 Private Office, Austrian Minister of Agriculture, Vienna
1970 Ford Europe, Governmental Affairs Office, Brussels
1979 Secretary General of the CLCA, the EU federation of national motor vehicle manufacturers associations, Brussels
1989-2009 Head, Corporate Representative Office for European Affairs, Daimler-Benz (now Daimler AG), Brussels
since 2010 Head of Brussels Office, CNC - Communications & Network Consulting AG, International


Chief Executive Officer, Weber Shandwick, Brussels

 Bachelor of Engineering at the University of New South Wales and MBA in International Management, Finance and Marketing from Leuven University, Belgium
1978-89 served in the Australian Army with international assignments to the UK, Germany, the Middle East (Egypt and Israel) and South East Asia (Malaysia and Singapore)
1989-99 European Affairs Manager of the American Chamber of Commerce, Brussels, representing the interests of American business in Europe to the EU institutions
 periodic speaker at conferences on public affairs and government relations in Europe, including the European Centre for Public Affairs at Templeton College, Oxford University
 present position: Chief Executive Officer, Weber Shandwick, Brussels


Chair, International Advisory Board, European Forum Alpbach, Vienna

1977 Law Studies in Vienna (Dr. iur.)
1977-1978 Postgraduate-Studies, College of Europe, Bruges
1978 Diploma of The Hague Academy of International Law, The Hague
1979 Joined the Austrian Diplomatic Service
1982-1986 Austrian Mission to the European Communities, Brussels
1986-1990 Austrian Embassy, Moscow
1991-1993 Private Office of the Austrian Foreign Minister, Vienna
1993-1995 Deputy Head of Cabinet of Foreign Ministers Mock and Schüssel, Vienna
1995-1999 Director for Security Policy and Policy Planning, Austrian Foreign Ministry, Vienna
1996-1999 Deputy Political Director, Austrian Foreign Ministry, Vienna
1999-2003 Ambassador of Austria to Belgium and Head of the Austrian Mission to NATO, Brussels
2002-2004 Special Representative of the Austrian Foreign Minister for the Western Balkans
2003-2004 Representative of the Federal Chancellor of Austria in the Commission on the Reform of the Austrian Armed Forces, Vienna
2003-2008 Political Director (Director General for Political Affairs) of the Austrian Foreign Ministry, Vienna
2008-2011 Permanent Representative of Austria to the United Nations, New York
2009-2010 Also represented Austria on the United Nations Security Council, New York (President of the Security Council in November 2009)
2011 Vice-President of the 66th General Assembly of the UN, New York
2011-2015 Ambassador, (Head of the Delegation) of the European Union to the United Nations, New York
since 2015 Managing Director for Europe and Central Asia, European External Action Service, Brussels
 Visiting Professor, College of Europe, Bruges and Natolin