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10: Public opinion, opinion research and political decision-making

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Hauptschule
Seminar / Seminar
english language

Public opinion is a key term in theories of democracy because it connects the collective beliefs, moods and preferences of citizens, voters and media audiences with the actions and decisions of governing elites and elected officials. Public opinion is closely measured and monitored by professional opinion researchers and political pollsters. But what constitutes public opinion? How volatile and media-driven is it? What are professional tools and techniques of political opinion polling? How is public opinion constructed? What does it mean to frame public opinion? Which roles do the media play in the formation of public opinion? How is public opinion covered by the media? Who shapes public opinion? To what degree do political elites rely on the results of public opinion surveys and what is their impact on the strategies and practices of political decision making? These and other core questions will be dealt with and discussed intensely in the course of this seminar.

Head of Research Department, MediaWatch Institute for Media Analysis GmbH, Innsbruck
Head and Key Account Manager, Political Research, GfK Austria GmbH, Vienna; Assistant Professor for Political Science, University of Vienna
Professor, Department of Social and Political Studies, University of Milan
Dean, Faculty for Political Science and Sociology, University of Innsbruck

Dr. MA Günther LENGAUER

Head of Research Department, MediaWatch Institute for Media Analysis GmbH, Innsbruck

M.A. (Magisterium), University of Innsbruck, Political Science Freelance Research Assistant at the Center for Applied Political Research, Vienna DOC-Fellow at the Austrian Academy of Science Fulbright Fellow at the University of Illinois, Chicago Research Assistant of the Pew Internet & American Life Project Freelance Research Assistant at the Ludwig-Boltzmann-Institute for Applied Political Research Head of Research Department, MediaWatch Institute for Media Analysis, Innsbruck Doctorate, University of Innsbruck, Political Science Visiting Lecturer, Department of Political Science, University of Innsbruck Master of Arts in Communication, University of Illinois, Chicago
1998
2000-2001
2000-2002
2001-2003
2003
2004
since 2004
2005
since 2006
2007

Dr. Peter ULRAM

Head and Key Account Manager, Political Research, GfK Austria GmbH, Vienna; Assistant Professor for Political Science, University of Vienna

Study of Political Science, University of Vienna (1976 Dr.Phil) Postgraduate Study of Political Science, Institute for Advanced Studies Vienna (diploma) Research grants for Bologna and Stockholm (first book 1978) Responsible for Basic Research (ÖAAB-Bundesleitung) Habilitation, University of Vienna (Univ.-Doz.) Fessel&Co., Fessel-GfK, GfK Austria
1971-1976
1975-1976
1977-1978
1978-1983
1990
since 1983

Dr. Gianpietro MAZZOLENI

Professor, Department of Social and Political Studies, University of Milan

Received his BA in Sociology from St Anselm College, Manchester, N.H. Doctorate from the University of Rome-La Sapienza Associate Professor, he has taught communication at the Universities of Salerno and Genoa Visiting Professor of Political Communication at the University of Innsbruck Visiting Professor at George Mason University, Fairfax, V.A.
 Professor of Sociology of Communication and of Political Communication at the University of Milan. He is Post-Graduate Coordinator of the MSc Program in Public & Corporate Communication.
1969
1974
1988-2001
2000
2006
 In the last twenty-five years he was also visiting scholar at the Annenberg School for Communication (Philadephia), the Wissenschaftszentrum Berlin, Sciences Po (Paris), the Institute of Political Sciences of the University of Erlangen-Nuremberg, the Centre for Communication Research and Development of the University of Southern Queensland (Australia)
 He is co-founder and editor of the refereed journal Comunicazione Politica (www.com-pol.it), published by Franco Angeli (Milan). He serves also in the editorial boards of the European Journal of Communication (Sage) and of Political Communication (Taylor & Francis), and is editor of the book series in Political Communication of Hampton Press (www.hamptonpress.org).
 His main research interests are in the areas of mass communication, media policy and political communication. He has been member and coordinator of several international teams working on comparative research projects in the above areas.

Dr. Fritz PLASSER

Dean, Faculty for Political Science and Sociology, University of Innsbruck

Head of Political Research Unit at Dr. Fessel Institute in Vienna Political Pollster and Strategic Consultant at the OeVP - Headquarter in Vienna Director, Center of Applied Political Research in Vienna Professor of Political Science at the University of Innsbruck Fahrenkopf-Mannat Professor at the Graduate School of Political Management at George Washington University
1976-1980
1980-1990
1990-2005
since 1993
2000-2001

Seminar Week

show timetable
Kategorie: all Plenary Seminar Social

14.08.2008

15:00 - 15:30 Opening of the European Forum Alpbach 2008 Plenary
15:30 - 17:00 Opening speeches Plenary
17:00 - 18:30 Presentation of the seminars Plenary
18:30 - 21:00 Opening reception Social

14.08.-20.08.2008

Seminar 11: Transatlantic relations Seminar
Seminar 08: Who is in control? How the brain controls our thoughts and actions Seminar
Seminar 10: Public opinion, opinion research and political decision-making Seminar
Seminar 09: Predictability Seminar
Seminar 14: Art and perception Seminar
Seminar 13: “Global Constitutional Network” – Limits and Possibilities of (Inter-)national Jurisdictions Seminar
Seminar 12: Understanding fundamentalism: An interdisciplinary analysis of “Strong Religion” Seminar

14.08.-21.08.2008

Seminar 01: Climate change and what we need to do about it Seminar
Seminar 07: Security policy becoming a European issue Seminar
Seminar 05: A European people? Perception and formation of European citizens Seminar
Seminar 06: Ethics and biomedicine: Analysis of decisions and value judgements Seminar
Seminar 03: Wirtschaftsforschung und Wirtschaftspolitik Seminar
Seminar 02: Utopias and alternative (visions of) worlds Seminar
Seminar 04: Geschichtliche Situationsdeutungen und historische Entscheidungen Seminar

15.08.2008

18:30 - 19:30 Special Lecture: Europe – Strategic decisions for the continent Plenary

16.08.2008

15:30 - 17:00 Plenary session: Climate change and Predictability Plenary

18.08.2008

17:00 - 18:30 Plenary session: 40 years after the Prague Spring Plenary

19.08.2008

15:30 - 17:00 Plenary session: What has remained of 1968? Plenary