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01: Innovation by Making: Paradigm Shifts and New Innovation Cultures

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Hauptschule
Breakout / Working Group
english language

New digital cultures offer rapid and individual production of goods, tools and even machines. Digital toolkits and digital thinking lead to the democratization of technological innovation and new innovation cultures are emerging. We see a merging of producer and consumer, new maker cultures are coming into existence and experience prototyping gets new significance. The breakout session deals with making from an interdisciplinary perspective: what does it really mean, what constitutes a maker of the future and what role making will play in future innovation processes.

Speakers

President, Salzburg Regional Parliament, Salzburg Introduction
Vice-President Engineering, STRATEC Consumables GmbH, Salzburg Abstract
The Medical Devices Industry is highly fragmented and will experience further fragmentation due to the trend towards personalized medicine. The large players in this industry will serve mainly as integrators who provide the relevant sales and marketing channels together with the regulatory apparatus to ensure patient safety in combination with clinical utility.
MedTech has various interfaces with Pharma, Automation and Electronic industries making it truly interdisciplinary. SMEs play a large role in providing the innovation (filing roughly 90% of patents). The contract developers and manufacturers bridge the critical gap between idea and realization. Prototyping close to manufacturing combines both worlds if done correctly.
We would like to report on how important it is to understand the intended use and the uniqueness of the applications in order to serve products with a lifecycle to 10+ years. Collaboration by Design is our term to describe how specialists can serve these highly attractive niches in the next 20 years.
Executive Director, CERIC-ERIC - Central European Research Infrastructure Consortium; Governing Board Member, EIT - European Institute of Innovation and Technology; Member, ERA Council Forum Austria; Basovizza Abstract
Modern technologies, bringing together social media, digital, open source design tools, and fabrication technologies such as 3D printers, computer controlled welding machines and similar have recently resulted in a number of place based workshops enabling personalised fabrication. While such physical laboratories may serve traditional actors, in particular SMEs in their innovation process, they have the potential to empower individuals to innovate, often through a through a co-creation process with their commons, be it from the local environment, or global community, linked through the social media.
The latter presents a certain challenge to the way we manage innovation. In fact, our traditional innovation eco-systems are geared towards the support of the traditional creators of innovations - companies, increasingly utilising also user based innovations and RD performing organisations. To help them bringing their innovations to the market, the support offered focuses on access to funding (mainly debt and equity), mentoring and coaching, support to internationalisation and similar. These services do not address adequately the emerging population of creative makers, the particular needs of which are often overlooked. As a result, their innovation may not reach the market or may do so due their misuse by the traditional actors. The specific support needed is particularly linked to the IP issues, further complicated by the global nature of personal fabrication, the relations with the traditional actors, which may benefit from the creativity of the commons, a stronger emphasis on new business models and alternative sources of funding, such as crowd funding, and the support typically provided to the inventors by the of the inventor's associations.
Professor and Deputy Chair, Department of Cell Biology and Physiology, University of Salzburg; Co-Founder, ASciNA - Austrian Scientists in North America, Salzburg Abstract
Innovation rests both upon brains and hands. But what are contemporary settings that efficiently propagate innovative thinking and making? Producing paper(s) indisputably thrives one up the career ladder, true also in the non-academic world. Papers are also helpful in spawning ideas and in synthesizing elitist excellence. Innovation builds on novel ideas, and seemingly important, also on the ability of finalizing realization. Often however scaling of ideas together with corresponding solutions is neglected thus stalling innovation. Apparently also advancements have to commensurate with the demands of current societal and/or industrial needs. Prosperous for innovative activities are affluent conditions, informed consent, broad-minded ambience, and cooperative interactions. Once proliferating, product lines are most often selected to suffice the desires of end users. So why not engaging the end users into the innovative activities? These days, barriers for full participation are actually downsized by ever increasing freely available knowledge. Still technical barriers exist, which however can be diminished by openly providing premises wherein layman meet experts who provide necessary technical know-how, specialized tools and modern equipment. Ultimately know-how can be transformed into make-how.
Assistant Professor, School of Information, University of Michigan, Ann Arbor, MI Abstract
In 2014, a series of stories appeared in international media outlets, stipulating that the manufacturing hub of Shenzhen in the South of China was transforming into a rising "Silicon Valley of Hardware" and a "Hollywood for Makers". From individual blog posts of enthusiastic makers to articles and documentaries by high-profile tech media outlets such as Wired Magazine and Forbes, many suddenly agreed that Shenzhen was the dream place of any maker, providing unlimited access to a whole "ecosystem" of industrial production. Shenzhen, in these reports, is portrayed as a place where things were still made and where - to paraphrase Joi Ito, head of the MIT Media Lab - "kids make cell phones like kids in Palo Alto make websites". What has happened that transformed within only a couple of years the world's largest electronics manufacturing hub from a place largely known -- if known at all -- as a place of low quality, copycat, and cheap production into a place of contemporary technology innovation?
Drawing from more than six years of ethnographic research, this talk provides a glimpse into who and what has co-produced this imaginary of Shenzhen as a rising innovation hub. Since 2012, hundreds of thousands of makers have travelled to Shenzhen to turn prototypes of smart wearables, the smart home, robotics and the Internet of Things into products by partnering with local manufacturers. To turn their open hardware ideas into products, these makers-turned-entrepreneurs productively leverage an informal economy that has grown in Shenzhen over the last 20 years in the shadows of large contract manufacturing such as Foxconn-Apple. While start-ups and makers celebrate this history of professional grassroots production culture, the Chinese government, with the help of international corporations, is eager to dismantle and replace it with makerspaces, incubators, and innovation labs. What is at stake, I will show in this talk, is not only the remake of the city of Shenzhen itself, but a much larger, nation-wide project of "hacking China" that rests on the idea that "making" is uniquely positioned to cultivate an entrepreneurial attitude and innovation thinking amongst millions of Chinese.
Artistic Director, Ars Electronica Linz GmbH, Linz Abstract
I've always been a maker. They used to call me a tinkerer or do-it-yourselfer; later, I was a nerd, circuit bender, hacker. But being able to generate electricity myself, building wireless modems or setting up data networks always gave me the nice feeling of having a bit more control over the world I live in. And then, of course, there was the fascinating capability of implementing ideas that would have been inconceivable with off-the-shelf technology. In going about this, a decisive factor was always the community-you shared what you had come up with on your own and benefitted from the insights of others.
Empowerment, creative competence are what this came to be called, and people slowly started taking these approaches seriously as a source of alternative ways of thinking and working that enabled those who used them to successfully confront the challenges posed by social and economic transformations.
From the computer company in the garage to 3-D printing and DIY digital fabrication, all the way to the bio-lab in the kitchen - in the search for business models, killer apps and future competitiveness, the creative and innovative potential of makers is what everybody's talking about right now. In the private sector too, high hopes are pinned on open innovation.
Anyone who still believes that making is simply a matter of self-printed plastic figurines has failed to understand the philosophy and the mindset behind it. But precisely this is actually the interesting thing about it at the moment. More and more people are taking matters into their own hands and taking advantage of the possibilities that new technologies proffer. And not just for the joy of DIY, but to do business with them and build a business out of them.
After all, when you think the principle of making all the way through, it doesn't stop at Airbnb, Bitcoin and Blockchain; it includes people - New Yorkers, for instance - who generate their own solar power and sell it directly to their neighbors, thereby eliminating the middlemen at their local utilities.
Global Product Manager Digitalization, Palfinger AG, Salzburg Abstract
Palfinger creates the most innovative lifting solutions on land and at sea worldwide. Innovation builds one of the fundamental pillars for sustainable growth.
Time-to-market is crucial, where trends & developments in the consumer market influence and set the base for the demands in B2B-markets (i.e. delivery times, functional aspects & ). As a consequence products shall be developed in faster cycle times with more complex functions.
The fast growth of Palfinger with its corporate structures, processes and norms does not automatically lead to rapid innovation, especially when resource bottlenecks in the context of digitalization more and more become a realisation constraint. So how can we better and faster understand our customers' requirements, how shorten the development phases, how can we turn our employees into "Makers" to this gap? How can we also better understand our customer by means of IoT, what does that change for the product itself?
Based on experiences and learnings of the past years we will discuss the challenges and requirements for Innovation by Making for Digitalization Transformation like impact on development processes, organization and behaviour as well as means and application of new tools like Virtualization & 3D-Printing, FabLabs & much more.
Professor of Human-Computer Interaction, Center for Human-Computer Interaction, University of Salzburg; Head, Center for Technology Experience, AIT Austrian Institute of Technology GmbH, Vienna Chair
Scientist, Center for Technology Experience, AIT Austrian Institute of Technology GmbH, Vienna Coordination

Dr. Brigitta PALLAUF

President, Salzburg Regional Parliament, Salzburg

1967-1971 Primary School in Gunskirchen, Austria
1979 Graduation from High School (Wirtschaftskundliche Realgymnasium), Austria
1980-1983 Teaching Assistant University of Salzburg
1983-1986 Associate in Law Firm
1983 Graduation to Doctor of Juridical Science (JSD), University of Salzburg, Austria
1986-1990 Employee in Bank
1990-1996 Sabbatical
1996 Graduation as Academic Expert in European Law, Schloss Hofen/Vorarlberg, Austria
1999-2000 Training as a mediator
1996-2001 Employee in Law Firm
2001-2013 Associate in Law Firm
since 2009 Member of Salzburg s Regional Parliament (Peoples Party) - Political topics: European Union, Art and Culture, Women, Family and the elderly
since 2011 Head of the Austrian People s Party Women s Organization Salzburg
since 2013 President of Salzburg´s Regional Parliament
since 2013 Substitute member of the Committee of the Regions (CoR)

Dr. Georg BAUER

Vice-President Engineering, STRATEC Consumables GmbH, Salzburg

1983-1991 Grammar school: Gymnasium der Salesianer, Dachsberg
1979-1983 Primary school, in Eferding
1991-1996 Diploma in Chemistry at the University of Vienna, Natural Sciences
1996 Diploma thesis at the institute for biochemistry, University of Vienna
1996-1999 PhD thesis at the institute for biochemistry, University of Vienna
1999-2000 Post-Doc, TU-Delft, Institute for analytical biotechnology
2000-2003 Scientist, november AG, Erlangen
since 2002 Promotion to Director R&D: Surface Sciences and roll to roll processes.
2003-2006 Managing Director of the newly formed identif GmbH
2006-2009 Director R&D, Amersports in Altenmarkt, Salzburg
since 2009 VP BioSciences Development, Sony DADC Austria AG in Salzburg

Jana KOLAR

Executive Director, CERIC-ERIC - Central European Research Infrastructure Consortium; Governing Board Member, EIT - European Institute of Innovation and Technology; Member, ERA Council Forum Austria; Basovizza

1988 Ph.D. in Analytical Chemstiry, University of Ljubljana
2004-2009 Head of laboratory for cultural heritage at National and University Library of Slovenia
2009-2011 Director General of Science at Ministry of higher education, science and technology, Slovenia
2011-2012 Director General of Science and Technology at Ministry of Higher education, Science and Technology
2012-2016 Head of Developement, majority owner at MORANA RTD, d.o.o.

Mag. Dr. Günter LEPPERDINGER

Professor and Deputy Chair, Department of Cell Biology and Physiology, University of Salzburg; Co-Founder, ASciNA - Austrian Scientists in North America, Salzburg

1994-2000 postdoctoral research fellow at the Institute of Molecular Biology Austrian Acad. Sci., Salzburg
1998-1999 postdoctoral research fellow at the Max Planck-Institute of Biochemistry, Department of Protein Chemistry
2000 venia docendi: University of Salzburg, Biochemistry
since 2002 Research Fellow at the Austrian Academy of Sciences, Innsbruck Austria Biomedical Aging Research
2004 tenure, Section Head and PI at the Institute for Aging Research, Austrian Academy of Sciences
2004 venia docendi, University of Innsbruck, Developmental Biology
2012 Research Fellow at the University Innsbruck, Faculty of Biology
2015 Full Professor University Salzburg, Department of Cell Biology & Physiology

Silvia LINDTNER

Assistant Professor, School of Information, University of Michigan, Ann Arbor, MI

2003-2004 Research Intern, User Interface Group, Siemens Corporate Technology, Munich
2004-2006 Research Assistant, User Experience Group, Siemens Research, Princeton, NJ and Munich
2006-2012 Doctoral student and Graduate Student Research Assistant, Department of Informatics, University of California, Irvine
2008 Research Intern, INTEL LABS, Oregon, Portland
2012-2014 Post-doctoral Researcher, Fudan University, Shanghai and Intel Centre for Social Computing (ISTC-Social), UC Irvine
since 2014 University of Michigan

Gerfried STOCKER

Artistic Director, Ars Electronica Linz GmbH, Linz

 Media artist and musician. Graduate of the Institute for Telecommunication Engineering and Electronics in Graz. Since 1990, he has been working as an independent artist.
 Since 1995 artistic director of the Ars Electronica Center and together with Christine Schöpf artistic codirector of the Ars Electronica Festival.
 Projects and Installations have been shown among others at:
 EXPO  92 Sevilla; Kunsthalle Bonn  92; Biennale Venedig '93; ISEA '93 Minneapolis; Interactive Media Festival Los Angeles '94; Digital World Conference Los Angeles '94; SIGGRAPH '94 Orlando; ISEA '94 Helsinki; Dutch Electronic Art Festival  94 Rotterdam; steirischer herbst '94, '95; Ars Electronica '95; SIGGRAPH '95, Los Angeles; ISEA '95 Montréal; Frankfurter Buchmesse '95; New York Digital Salon '95; Biennale Venedig '97, Millennium Dome London 2000, SIGGRAPH '02 San Antonio.
1991 foundationof x-space, a team for the realization of interdisciplinary projects. In this framework numerous installations and performance projects have been carried out in the field of interaction, robotics and telecommunication. Stocker was also responsible for the concept of various radio, TV and network projects and the organization of the worldwide radio and network project Horizontal Radio in 1995.

Martin ZAUNER

Global Product Manager Digitalization, Palfinger AG, Salzburg

1997-2001 Studies, Telecommunications Systems & Technology, University of Applied Sciences Salzburg
2001-2003 Head of Department, Webstudio & Software Development, conova communications GmbH Salzburg
2004-2005 Project Manager, eBusiness & Internet Services, PALFINGER Europe GmbH
2005-2008 Team Leader, Business Integration, PALFINGER Service- & BeteiligungsGmbH
2008-2013 Head of Department, Software Development, PALFINGER AG
2010 Certified Scrum Master
2011 Certified in Automated Testing
2011-2012 Participant of PALFINGERs Global Leadership Program
2013-2016 Business Unit Manager, Wind Cranes, PALFINGER Marine GmbH
since 2016 Global Product Manager, Digitalization, PALFINGER AG

Mag. Dr. Manfred TSCHELIGI

Professor of Human-Computer Interaction, Center for Human-Computer Interaction, University of Salzburg; Head, Center for Technology Experience, AIT Austrian Institute of Technology GmbH, Vienna

1985 Master, Business Informatics; 1991 PhD Social and Economic Science
1995 Habilitation for Applied Computer Science (Venia Docendi) from the Faculty of Social and Economic Science University of Vienna
1986-2002 Research Associate; Lecturer; Associate Professor; Head of Working Group on Human-Computer Interaction; Institute for Computer Science and Business Informatics (formerly Institute for Applied Computer Science and Information Systems, formerly Institute for Statistics and Informatics), University of Vienna
1995-1996 Professor (C4), Business Informatics, University of Magdeburg, Germany
since 1986 Founder and Director, CURE - Center for Usability Research & Engineering
since 2001 Founder and Managing Partner, USECON - The Usability Consultants GmbH
since 2004 Univ.-Prof., Human-Computer Interaction & Usability, University of Salzburg
2009-2016 Director, Christian Doppler Labor for Contextual Interfaces, University of Salzburg
2011-2014 Academic Director ICT&S - Center for Advanced Studies in Information and Communication Technologies & Society, University of Salzburg
2012-2015 Co-Head, Department of Computer Sciences, University of Salzburg
2013-2016 Head, Business Unit Technology Experience, Innovation Systems Department, AIT Austrian Institute of Technology
since 2015 Director, Center for Human-Computer Interaction, University of Salzburg
since 2017 Head, Center for Technology Experience, AIT Austrian Institute of Technology GmbH, Vienna

MMag. Dr. Verena FUCHSBERGER-STAUFER

Scientist, Center for Technology Experience, AIT Austrian Institute of Technology GmbH, Vienna

2002-2007 Studies in Educational Science, University of Salzburg and University of Innsbruck
2008-2013 Studies in Psychology, University of Innsbruck
2010-2012 Project Assistant, ICT&S Center, University of Salzburg
2012-2015 Ph.D. Student, Dissertation on Interrelating Materials Artifacts, Interaction Designers, and Users, Center for Human-Computer Interaction, University of Salzburg
since 2015 Post-Doctoral Research Fellow, Center for Human-Computer Interaction, University of Salzburg

Technology Symposium

show timetable

25.08.2016

13:00 - 13:10OpeningPlenary
13:10 - 14:15RTI TalkPlenary
14:30 - 14:50From Austria to Silicon Valley - Cyber Security as a Global FactorPlenary
14:50 - 16:10Cybernetics in Advanced Energy and Production SystemsPlenary
16:30 - 17:45Complexity and the New EnlightenmentPlenary
20:00 - 20:15Best of Art and ScienceCulture
20:15 - 21:15Tickets to Berlin: Falling Walls Lab Austria and Alpbach Summer School on EntrepreneurshipPlenary
21:30 - 23:00Career LoungeSocial
21:30 - 23:30Evening ReceptionSocial

26.08.2016

09:00 - 10:30Digital MedicinePlenary
09:00 - 18:00Junior Alpbach - Science and Technology for Young PeopleBreakout
09:00 - 15:00Ö1 Children's University Alpbach - Science and Technology for KidsBreakout
10:30 - 12:30Cross-sektorale Kooperationen von ClusternPartner
11:00 - 12:30Personalized Cancer MedicinePlenary
12:30 - 13:00Lunch Snacks for the Participants of the Breakout SessionsSocial
13:00 - 18:00Breakout Session 01: Innovation by Making: Paradigm Shifts and New Innovation CulturesBreakout
13:00 - 18:00Breakout Session 02: Silicon Austria: A Game Changer for Austria as a High-Tech Location?Breakout
13:00 - 18:00Breakout Session 03: Creating the Future: How to Reinvent Innovation ProcessesBreakout
13:00 - 18:00Breakout Session 04: The Cycle of Innovation and its EcologyBreakout
13:00 - 18:00Breakout Session 05: Heavy Impact of Lightweight DesignBreakout
13:00 - 18:00Breakout Session 06: Looking Into the Unknown and Shifting HorizonsBreakout
13:00 - 18:00Breakout Session 07: Radical Innovations: More Courage to Take RisksBreakout
13:00 - 18:00Breakout Session 08: The Acceptance of Technologies by Pupils with Migration History - a Plea for Transcultural Competence as new EnlightenmentBreakout
13:00 - 18:00Breakout Session 09: Cyber Security: A Fundamental RightBreakout
13:00 - 18:00Breakout Session 10: Open Access & Open Innovation - Tools for a New Enlightenment?Breakout
13:00 - 18:00Breakout Session 11: Realities and Futures of RoboticsBreakout
13:00 - 18:00Breakout Session 12: Energiewende - Empowering ConsumersBreakout
13:00 - 18:00Breakout Session 13: Security of Supply as a Locational FactorBreakout
19:00 - 20:30Innovation Marathon: Ideas Made to Order - 24 Hours NonstopPlenary

27.08.2016

09:00 - 10:30Art Meets Science and Technology - Towards a New EnlightenmentPlenary
10:45 - 11:45Open Innovation: New Enlightenment? Participation - Democratisation - New SolutionsPlenary
12:15 - 13:30ETH Zurich, this Year's Special Guest at the Technology SymposiumPlenary
13:30 - 14:00Snack ReceptionSocial