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Michael PACHMAJER Director, Digital Transformation Middle Market Europe, PwC, Frankfurt


 Michael is a Director at PwC and responsible for the firm’s digital transformation practice with a particular focus on the Family Business and Medium-Sized Companies segment. He has extensive experience in management and technology consulting (Accenture, Infosys) as well as in industry (T-Systems). Michael‘s vision is to successfully lead the way for medium sized- and family-owned businesses to enter into the digital age. His approach consists of combining all aspects of culture-change with technology-change. He is change manager, technology-savvy, designer, communicator and team player. He is also a lecturer at Goethe Business School for master of digital transformation management (Executive MBA) and recently co-authored the book "d.quarks - The Path to Digital Business" (Management book of the Year 2016, getAbstract International Book Award 2017).