to Content
Header Image

08: Work to Live, or Live to Work? – Changing Working Environments

Breakout / Working Group
in deutscher Sprache

New working models based on mobile technologies are resulting in a new type of interaction between individuals and organisations. In many places, people are already flexible in choosing their working hours and places of work. What are the potential social consequences of these changes in gainful employment? What are the risks and opportunities? In this workshop-like breakout session we will be discussing issues like “9 to 5 vs. always on”, “home vs. office vs. anywhere”, “labour law vs. the right to work”, “digital natives and digital naives” with renowned experts.

Mathematician, Philosopher and Author, Neckargemünd-Waldhilsbach
Author and Digital Therapist, Vienna
Professor, Department of Sociology, University of Vienna
Founder and Chief Executive Officer, ambuzzador Gmbh, Vienna, Berlin
Chief Executive Officer, migroup, Vienna Chair

Dr. Gunter DUECK

Mathematician, Philosopher and Author, Neckargemünd-Waldhilsbach

 Prof. Dr. Gunter Dueck is a philosopher, writer, columnist, mathematician, management expert, and a member of "world 2.0". Until 2011, he served in IBM as a Distinguished Engineer. For the most recent years, he held the position of the CTO (Chief Technology Officer) at IBM Germany. Prior to joining IBM in the year 1987, he was a professor for mathematics at the University of Bielefeld, Germany. His fields of research include information theory, combinatorics, optimization, management theory. His theory of identification (invented with R. Ahlswede) won the 1990 IEEE Prize Paper Award of the IEEE Information Theory Society. Gunter Dueck worked for several years at the IBM Scientific Center as a researcher in optimization and he managed an upcoming business in this field. He founded the Business Intelligence Services (Data Warehouses, Data Mining) for IBM Central Europe. For many years, he was working for strategic direction and cultural change. 2009 and 2010, he led the "Dynamic
 Infrastructure" and "Cloud Computing" business of IBM Germany. Until 2011, he served as CTO (Chief Technology Officer) of IBM Germany. Currently, he is working as a free author, business angel and speaker.
 Gunter Dueck is an IEEE Fellow and a corresponding member of the Göttingen Academy of Sciences. In 2011, Computerwoche named him one of the top 100 most influential persons in the IT and Communications Industry. For many years, he was member of the IBM Academy of Technology and member of the boards of the main German associations for computer science and mathematics (GI -Gesellschaft für Infomatik; DMV Deutsche Mathematikervereinigung). He authored some satirical-philosophical books on humans, management and life (Wild Duck, E-Man, Omnisophie, Supramanie, Topothesie - on humane keeping of humans). In 2006, he published the novel Ankhaba, where vampires discover the meaning of life. The book Lean Brain Management - Success and more Efficiency by Zero-Intelligence was celebrated as "Management Book of the year 200" by the Financial Times Germany and getAbstract. His 2007 book Abschied vom Homo Oeconomicus deals with the unreason of academic and practical economics, it was one of ten books being nominated for a "Best Book on Economics Award". His most recent book titles are Professional Intelligence and The New and Its Enemies.


Author and Digital Therapist, Vienna

1992-1998 Redakteurin, Argentinisches Tageblatt, Buenos Aires
1994-1997 International Cultural and Business Studies, Universität Passau
1994-1998 Stipendiatin, Redakteurin, Passauer Neue Presse, Passau
1998-2001 Creative Director, move communication, München
2001-2007 Creative & Managing Director, holzhuber impaction, Wien
2007-2010 Geschäftsführerin, mamma media Internet GmbH, Wien
seit 2009 Dozentin, MCI Innsbruck
seit 2011 Digital-Therapeutin, Bestseller-Autorin, Rednerin, selbstständig, Wien


Professor, Department of Sociology, University of Vienna

 Born 1959 in Graz, Austria
1983 Magister in commercial sciences, Vienna University of Economics and Business, Vienna
1983-1985 Postgraduate programme in sociology, Institute for Advanced Studies, University of Vienna
1986-1990 Researcher, Institute for Advanced Studies, Department of Sociology, University of Vienna
1989 Doctorate, social sciences and economics
1991 Visiting research fellow and lecturer, University of Central Lancashire
1991-2013 Research director of FORBA (Working Life Research Centre), Vienna
2003 Habilitation, University of Vienna (Economic Sociology)
since 2013 Professor of Sociology, Department of Sociology, University of Vienna

Mag. Sabine HOFFMANN

Founder and Chief Executive Officer, ambuzzador Gmbh, Vienna, Berlin

1998-2000 Product Management, UTA Telekom AG
2000-2001 Head of Products & Marketing, Nextra Telekom GmbH
2001-2002 Head of Strategy, netway AG
2002-2004 Senior Consultant, Project Manager, Accelate
since 2004 Managing Director, Marketing & Werbung, BUZZ Marketing & Social Branding

Marcus IZMIR

Chief Executive Officer, migroup, Vienna

1984 Degree in Computer Science, Data Processing and Computer Science College
Head of IT, Hapag-Lloyd Austria GmbH
1986 Founder and Chief Executive Officer, mii marcus izmir informationsmanagement GmbH
2005 Founder and Chief Executive Officer, process it GmbH
2011 mii - marcus izmir informationsmanagement GmbH sold
2012 Focus on NWOW (New World of Work), Start of Initiative Das Neue Arbeiten DNA
2014 Chief Executive Officer, Das Neue Arbeiten DNA Initiative, Introduction of CxO Saloons

Economic Symposium

show timetable


12:00 - 12:10OpeningPlenary
12:10 - 13:40New Goals for the EconomyPlenary
14:10 - 15:40The End of Conventional WisdomPlenary
15:40 - 16:00Political CornerPlenary
16:30 - 17:30Umverteile und herrsche. Wem gehört der Wohlstand?Partner
18:00 - 19:30Learning from the Care EconomyPlenary
19:30 - 20:30Smart Blue HourSocial
20:30 - 21:45Cello Goes Tango or Cello Goes South AmericaCulture


06:00 - 06:4514th management club Business Breakfast “Österreich braucht Europa”Partner
07:00 - 08:10Global Division of Labour – How Can Europe Prosper?Plenary
09:00 - 11:30Breakout Session 01: Hayek vs Keynes: The Most Important Liberal EconomistsBreakout
09:00 - 11:30Breakout Session 02: A New Economic and Competition Model for EuropeBreakout
09:00 - 11:30Breakout Session 03: Critical Success Factors of Entrepreneurial EducationBreakout
09:00 - 11:30Breakout Session 04: Intellectual Property – A System at the Crossroads?Breakout
09:00 - 11:30Breakout Session 05: US Focus Back on Industry – Blessing or Curse for Europe?Breakout
09:00 - 11:30Breakout Session 06: Clash of Generations – Corporate Cultures Put to the Test by New Working EnvironmentsBreakout
09:00 - 11:30Breakout Session 07: Re-IndustrialisationBreakout
09:00 - 11:30Breakout Session 08: Work to Live, or Live to Work? – Changing Working EnvironmentsBreakout
09:00 - 11:30Breakout Session 09: Putting User Innovation to WorkBreakout
09:00 - 11:30Breakout Session 10: The Future of Corporate Learning – What Makes Businesses Successful?Breakout
10:10 - 10:30Political CornerPlenary
11:30 - 12:30Lunch ReceptionSocial
12:30 - 15:00Breakout Session 11: The EU’s Energy and Climate Policy – A Threat to Our Industries?Breakout
12:30 - 15:00Breakout Session 12: Inequality Before and After the Financial CrisisBreakout
12:30 - 15:00Breakout Session 13: Schengen for Data: What Is Necessary, What Is Feasible?Breakout
12:30 - 15:00Breakout Session 14: Good Is the Enemy of Great – What Distinguishes Leading Enterprises from Others?Breakout
12:30 - 15:00Breakout Session 15: Room for CreativityBreakout
12:30 - 15:00Breakout Session 16: Business Development Based on Design ThinkingBreakout
12:30 - 15:00Breakout Session 17: The Key to Innovation – People, Mindset, TechnologiesBreakout
12:30 - 15:00Breakout Session 18: Sharing Economy – Cooperatives in the 21st CenturyBreakout
12:30 - 15:00Breakout Session 19: The Economic Future of EuropeBreakout
12:30 - 15:00Breakout Session 20: From Wallet to Smartphone – Challenges and Opportunities of the Digital World of FinanceBreakout
16:00 - 17:30Peter Drucker Special Lecture: Property or Communities? The Upcoming Challenge for CompaniesPlenary
19:00 - 20:00Don’t Mind the GapCulture
20:00 - 22:00Magenta NightSocial


06:00 - 07:00Breakfast Club 01: In Conversation with: Alexa L. WesnerPartner
06:00 - 07:00Breakfast Club 02: In Conversation with: Franz FischlerPartner
06:30 - 07:00“Kater” BreakfastPartner
07:00 - 08:00The Economy According to the MediaPlenary
08:00 - 08:30Cooperation in EuropePlenary
09:00 - 10:20Europe’s Economy and the Next GenerationPlenary
10:20 - 10:30ClosingPlenary
20:00 - 21:30Brunnhilde – DJanes NightCulture