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16: Business Development Based on Design Thinking

Breakout / Design Thinking
german language

Sustainable and innovative business development means continuously and systematically looking for new approaches and ways to cope with complex challenges. This requires that the right systems and an authentic culture of continuous change are in place. Design thinking and identity management are increasingly used to promote innovative business development. In this “experience session”, participants will experience the practical use of different formats for business development and will have the opportunity to talk to both experts in design thinking theory and experienced practitioners.

Managing Partner, Brainds, Marken und Design GmbH, Vienna
Head, Customer Experience & Complaints Management, Erste Bank AG, Vienna
Member, designaustria; Founder and Managing Director, tm concepts e.U., Vienna
Executive Director, weissmann service design & business creation, Vienna
Chief Operating Officer, SAP Österreich GmbH, Vienna
University Lecturer; Board Member, designaustria, Vienna Chair

Mag. Oliver HEISS

Managing Partner, Brainds, Marken und Design GmbH, Vienna

1998-1999 M&A Analyst CAIB Investmentbank, Vienna
1998-2002 Freelance music and popculture journalist
1998-2002 Co-Founder and Head, Marketing Content Agency
2002 Degree in Business Administration, Vienna University of Economics and Business
2003-2005 Deputy-Head Investor Relations & Corporate Development, Wienerberger AG
2006-2009 Senior Brand Consultant, Brainds (formerly Buero 16)
2009-2011 Head of Business Development, Brainds
since 2012 Managing Partner and Senior Brand & Design Strategist, Brainds


Head, Customer Experience & Complaints Management, Erste Bank AG, Vienna

2007-2011 Customer Experience Managerin, A1 Telekom Austria AG
seit 2011 Head, Customer Experience & Complaints Management, Erste Bank AG


Member, designaustria; Founder and Managing Director, tm concepts e.U., Vienna

1999-2000 Study of Architecture, UPC Barcelona
2003-2004 Project Director, love architecture, Graz
2003-2004 Real Estate Branding Consultant, brandfield, Graz
2004-2007 Project Director, BEHF architects, Vienna
2007-2011 Head of Innovation&Design, Blaha Office, Korneuburg
2011-2014 Member of the Board, designaustria, Vienna
since 2011 Founder and Managing Director, tm concepts, Vienna


Executive Director, weissmann service design & business creation, Vienna

  School of Political Management, Innsbruck, Washington DC
1995-1996 Member of Staff, Campaigns & Elections Magazine, Sheehan & Associates, Washington DC
1996 Member of Staff, Scottish National Party, Edinburgh
1997-1998 Traineeship, Federation of Austrian Industries and Member of Staff, Austrian Peoples Party
1998-1999 Marketing and PR, Henkel CEE, Vienna
1999-2001 PR Consultant, Trimedia Communications Austria, Vienna
2001-2005 Director of Project Coordination, Federation of Austrian Industries, Vienna
2001-2003 Master in Systemic Coaching, European Systemic Business Academy
2006-2012 Partner, Kovar & Köppl, Vienna
2012-2014 Art of Hosting & Gamestorming Pracitioner, Hasso Platter School of Design Thinking Potsdam, Schule des Sprechens
2007-2012 Lectureships, IMC FH Krems, Danube University Krems, University of Vienna and Innsbruck
since 2014 Executive Director, weissmann service design & business creation

Mag. Gerhard ZEINER

Chief Operating Officer, SAP Österreich GmbH, Vienna

 Studium Wirtschaftsinformatik, Universität Wien
 Als COO ist Gerhard Zeiner für die Bereiche Business Development, Pre-Sales, Value Engineering, Operations, University-/School Alliances Qualitäts-Management und Maintenance Sales verantwortlich. Darüber hinaus fungiert er in der Geschäftsführung als Sponsor für die Themen Innovation und CSR. Er startete seine Berufslaufbahn 1989 bei Hewlett Packard Österreich und war dort zuletzt Head of Sales & Marketing im Services Bereich. Von dort führte ihn sein Weg zur CA Leasing, wo er als Leiter von Marketing, Kommunikation und Personalentwicklung unter anderem für den gesamten Marktauftritt des Unternehmens verantwortlich zeichnete und die Fusion mit der BA Leasing begleitete. Seine Karriere bei SAP Österreich startete Gerhard Zeiner schließlich im November 2000 als Manager für Customer Care. Anfang 2004 kam die Verantwortung für den Bereich Solution Marketing dazu. Seit seiner Verantwortung für den Bereich Marketing & Operations im Juli 2006 ist Gerhard Zeiner auch Mitglied der Geschäftsleitung, seit 2007 als COO.

Mag. Markus HANZER

University Lecturer; Board Member, designaustria, Vienna

1987-1991 Head of Design, Munich, Germany
1991-1995 Head of Design, ORF - Austrian Broadcasting Corporation, Vienna
1995-2006 Creative Director, DMC, Vienna
2006-2010 Creative Director, Mira4, Vienna
since 2011 Independent Communication Designer
since 2004 Hochschule für MultiMediaArt, Salzburg
since 2005 Universität für angewandte Kunst, Wien
since 2012 Kunstuniversität Linz
since 2014 FHWien der WKW

Economic Symposium

show timetable


12:00 - 12:10OpeningPlenary
12:10 - 13:40New Goals for the EconomyPlenary
14:10 - 15:40The End of Conventional WisdomPlenary
15:40 - 16:00Political CornerPlenary
16:30 - 17:30Umverteile und herrsche. Wem gehört der Wohlstand?Partner
18:00 - 19:30Learning from the Care EconomyPlenary
19:30 - 20:30Smart Blue HourSocial
20:30 - 21:45Cello Goes Tango or Cello Goes South AmericaCulture


06:00 - 06:4514th management club Business Breakfast “Österreich braucht Europa”Partner
07:00 - 08:10Global Division of Labour – How Can Europe Prosper?Plenary
09:00 - 11:30Breakout Session 01: Hayek vs Keynes: The Most Important Liberal EconomistsBreakout
09:00 - 11:30Breakout Session 02: A New Economic and Competition Model for EuropeBreakout
09:00 - 11:30Breakout Session 03: Critical Success Factors of Entrepreneurial EducationBreakout
09:00 - 11:30Breakout Session 04: Intellectual Property – A System at the Crossroads?Breakout
09:00 - 11:30Breakout Session 05: US Focus Back on Industry – Blessing or Curse for Europe?Breakout
09:00 - 11:30Breakout Session 06: Clash of Generations – Corporate Cultures Put to the Test by New Working EnvironmentsBreakout
09:00 - 11:30Breakout Session 07: Re-IndustrialisationBreakout
09:00 - 11:30Breakout Session 08: Work to Live, or Live to Work? – Changing Working EnvironmentsBreakout
09:00 - 11:30Breakout Session 09: Putting User Innovation to WorkBreakout
09:00 - 11:30Breakout Session 10: The Future of Corporate Learning – What Makes Businesses Successful?Breakout
10:10 - 10:30Political CornerPlenary
11:30 - 12:30Lunch ReceptionSocial
12:30 - 15:00Breakout Session 11: The EU’s Energy and Climate Policy – A Threat to Our Industries?Breakout
12:30 - 15:00Breakout Session 12: Inequality Before and After the Financial CrisisBreakout
12:30 - 15:00Breakout Session 13: Schengen for Data: What Is Necessary, What Is Feasible?Breakout
12:30 - 15:00Breakout Session 14: Good Is the Enemy of Great – What Distinguishes Leading Enterprises from Others?Breakout
12:30 - 15:00Breakout Session 15: Room for CreativityBreakout
12:30 - 15:00Breakout Session 16: Business Development Based on Design ThinkingBreakout
12:30 - 15:00Breakout Session 17: The Key to Innovation – People, Mindset, TechnologiesBreakout
12:30 - 15:00Breakout Session 18: Sharing Economy – Cooperatives in the 21st CenturyBreakout
12:30 - 15:00Breakout Session 19: The Economic Future of EuropeBreakout
12:30 - 15:00Breakout Session 20: From Wallet to Smartphone – Challenges and Opportunities of the Digital World of FinanceBreakout
16:00 - 17:30Peter Drucker Special Lecture: Property or Communities? The Upcoming Challenge for CompaniesPlenary
19:00 - 20:00Don’t Mind the GapCulture
20:00 - 22:00Magenta NightSocial


06:00 - 07:00Breakfast Club 01: In Conversation with: Alexa L. WesnerPartner
06:00 - 07:00Breakfast Club 02: In Conversation with: Franz FischlerPartner
06:30 - 07:00“Kater” BreakfastPartner
07:00 - 08:00The Economy According to the MediaPlenary
08:00 - 08:30Cooperation in EuropePlenary
09:00 - 10:20Europe’s Economy and the Next GenerationPlenary
10:20 - 10:30ClosingPlenary
20:00 - 21:30Brunnhilde – DJanes NightCulture