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Astrid Zöchling

© Hans Leitner

CIO for ORF

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© Hans Leitner

CIO for ORF

acts as CIO for ORF since 2023. Previously, she was responsible for IT, UX and data teams within BAWAG Group. The Upper Austrian studied political science, economics & law in Vienna. She is passionate about digitization and prospects IT offers humans.

Astrid Zöchling on the Schedule 2024

All times in CEST

Thursday, 29. August

Starting times

Morning

Media Moments of Truth

We are facing the “Moment of Truth”, not only at the European Forum Alpbach 2024, but also in our society as we know it. Current debates on the relationship between data, innovation and AI focus on the ethical, social and economic consequences that technologies impose on societies. How can the media use new tools to find, communicate and protect the “best obtainable version of the truth”? At the same time, these tools offer multiple opportunities for the media to create more efficient and relevant offerings for different audiences. With democracy under pressure, traditional legacy and public service media have a particularly important and responsible role to play. Being a critical media infrastructure, they must ensure that societies can continue to rely on a modicum of trustworthy and transparent information in order to function properly. Join the discussion on how public media can fulfil its role in a digital and AI-driven world.

Congress Centrum Alpbach , CCA Flora-Heiss-Rogger Saal

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09:00 - 10:30 Media Moments of Truth

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